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Do You Know If Your Digital Agency Is Damaging Your Brand?According to McKinsey & Co, in the five-year window from 2014 to 2019, global media spending will rise from US $1.6 trillion to a projected US $2.1 trillion, but what does this mean for those in-house marketing...

                William Yates
                30 March 2016
            
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The Future is P2PIn these writings, I often touch upon a specific disruptor that will influence almost every business in one way or another – P2P economy or sharing economy. 

                Robert Trnovec
                29 March 2016
            
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How I became a Growth Hacker overnight (and why I still think of myself as a Marketer)For the last 6 years or so, I have been a growth-hacking marketer, except that I’ve always thought of my growth hacking efforts simply as creative marketing initiatives. 

                Noya Lizor
                29 March 2016
            
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Append Services: The Secret Ingredient for Your Email Marketing CampaignsEmail Append Services is a great way to collate the customer details and use it for the marketing purpose with due permissions of the respective email address holders.

                Rohan Saxena
                29 March 2016
            
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Your Day On Social MediaYour daily social media dance, in one infographic. Your strategy needs to reflect the behavior of your target market, so pay attention to your analytics to see when they're hanging out online.

                Richard Fallah
                29 March 2016
            
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Are You Stuck? Could Building Your Personal Brand Help?Being ‘stuck’ stinks. That scary feeling that no matter what you do, you’re getting nowhere. Like being stuck in quicksand, when you need to move forward in your career and you can’t, you’re bound to feel alone...

                Jay Denhart-Lillard
                29 March 2016
            
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How to Increase Conversion on AmazonAmazon has come a long way since its humble beginnings as an online bookstore. Now the world’s largest internet retailer, Amazon offers an excellent opportunity for third party sellers to sell to millions of potential...

                Frank Van den Berg
                29 March 2016
            
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11 Ways Email Campaigns Can Drive ConversionsEmail marketing has become a necessity for marketers as it improves their relationship with their customers. It allows marketers to transform visitors into loyal guests and increase marketing revenues.

                Richard Fallah
                29 March 2016
            
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What to Do When Social Media Turns ToxicThe Volkswagen scandal: Whеn ѕсаndаl hіtѕ, ѕосіаl mеdіа іѕ bоund tо blоw uр. Wе tаkе а lооk аt hоw Vоlkѕwаgеn hаndlеd thеіr rесеnt humіlіаtіоn аnd оutlіnе fіvе ѕtерѕ аll brаndѕ ѕhоuld tаkе tо hеlр kеер thеіr...

                Jessica Schramm
                29 March 2016
            
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Twitter Trends UK February 2016The popularity of music, award shows, and music award shows. We analysed reach, engagement, customer service, and content on Twitter in 11 integral industries.

                Jan Zajac
                24 March 2016
            
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How to Boost Your Lead Generation Campaigns Using Video MarketingVideo marketing is taking center stage when it comes to B2B lead generation, according to a Software Advice benchmark report.

                Dipti Parmar
                24 March 2016
            
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How to Create a Profitable Content Marketing Business ModelStrategic or not, nine out of ten companies have some kind of content marketing in place these days – even if they don’t realise. 

                Matt Janaway
                24 March 2016
            
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Being on Twitter Doesn't Make You a Social LeaderI love seeing executives use Twitter. It's wonderful to watch them step out of their 'LinkedIn comfort zone' and be truly 'social' by tweeting.

                Damian Corbet
                23 March 2016
            
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5 Things You Really Must Know Before You Ever Attempt SEOSearch engine optimisation (SEO) is often seen as some kind of must-have mystery by many client-side marketers, who tend not to have the time or inclination to study, assess and fully engage with this critical tool in...

                William Yates
                23 March 2016
            
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3 FMCG Brands Providing Real Value Through Owned MediaIn the FMCG arena, a lot of attention is given to the need to build up your brand’s mailing list by attracting new subscribers & social media followers – but less attention is given to how brands can keep...

                Stuart Sankey
                23 March 2016
            
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Getting Personal In Banking 82% of UK & Australian financial service providers are failing to assist returning prospects. No one brand is currently offering a consistently strong customer experience, could this be why?

                Suzy Coulson
                23 March 2016
            
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Facebook's New Reactions are the Best Thing to Happen to Social Media MarketersYou may have noticed our Facebook feeds got a lot more emotional. We are no longer contained to just "liking" posts. With the launch of Facebook's new reactions, we can truly experience how we feel about...

                Charlotte Chipperfield
                22 March 2016
            
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Who Needs Marketing Automation? What type of business will benefit from marketing automation?

                Stuart Marler
                22 March 2016
            
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B2Me: The Future of MarketingWhen you look at basic business models, most would tell you that there are two overarching strategies that every organization falls under. A new model is emerging: B2Me.

                Oisin Lunny
                22 March 2016
            
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"It’s the death of the Internet as we know it."At Mobile World Congress last week Nick Hugh, Yahoo!'s VP and GM for Advertising in Europe Calls Out Mobile Ad Blocker for 'Destroying the Ecosystem'... and he's not alone.

                Troy Norcross
                21 March 2016
            
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European Commission Launches New ODR Platform for Dispute ResolutionThe European Commission launched a new platform to help consumers and traders solve online disputes over a purchase made online.

                Frank Van den Berg
                21 March 2016
            
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It's Good To Talk......but even better to get your customers to talk to their friends about you!

                Peter Cunningham
                21 March 2016
            
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How Do Consumers Discover New Products?It used to be the case that consumers discovered new products via traditional advertising sources, or paid media as it is sometimes referred to. As recently as 2013 traditional advertising on TV, press, billboards and...

                Stuart Sankey
                21 March 2016
            
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Stay in the Driver’s Seat When Selecting Project Management Software!5 reasons why ad agencies should be proactive in selecting their project management and approval workflow software.

                Jodie Byass
                21 March 2016
            
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25 years since the first website went live...Today is the 25th anniversary of the first Internet site, created by the father of the world wide web, Tim Berners Lee, going live.

                Nick Watt
                18 March 2016
            
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