Article

Frank Van den Berg
Frank Van den Berg 21 March 2016
Categories Ecommerce

European Commission Launches New ODR Platform for Dispute Resolution

The European Commission launched a new platform to help consumers and traders solve online disputes over a purchase made online.

The Online Dispute Resolution (ODR) platform offers a single point of entry that allows EU consumers and traders to settle their disputesfor both domestic and cross-border online purchases. This is done by channeling the disputes to national Alternative Dispute Resolution (ADR) bodies that are connected to the platform and have been selected by the Member States according to quality criteria and notified to the Commission.

Věra Jourová, Commissioner for Justice, Consumers and Gender Equality said: “Most consumers experiencing problems when buying online don't complain, as they believe the procedure is too long and that it won't be solved. The Online Dispute Resolution platform is an innovative tool saving time and money for consumers and traders. It will improve consumer trust when shopping online and support businesses selling cross border, contributing to Europe’s Digital Single Market”. 

2016-02-24_1035.png

Key features of the Alternative Dispute Resolution (ADR) platform:

The platform is user-friendly and accessible on all types of devices. Consumers can fill out the complaint form on the platform in three simple steps.

The platform offers users the possibility to conduct the entire resolution procedure online.

The platform is multilingual. A translation service is available on the platform to assist disputes involving parties based in different European countries. 

Around 117 Alternative Dispute Resolution bodies from 17 Member States are connected to the Online Dispute Resolution platform. The Commission is working with the Member States to achieve a full coverage of all Member States and sectors as soon as possible. Alternative Dispute Resolution (ADR) offers a quick and inexpensive way to solve disputes. On average, it takes a maximum of 90 days for cases to be solved. The experience of European consumers who have used Alternative Dispute Resolution tends to be positive: 70% were satisfied by the way their complaint was handled through this procedure. This is an additional way for consumers to solve their disputes and will not replace the possibility of going to court, which is however usually more costly and takes longer (only 45% of consumers are satisfied by the way a court handled their complaint).

Traders will also benefit from this new platform, as Alternative Dispute Resolution procedures will help them avoid costly litigation feesand maintain good customer relations.

Background

The legal basis for the establishment of the Online Dispute Resolution platform is Regulation on Consumer Online Dispute Resolution, which describes the main functions of the platform as well as the workflow for a dispute that is submitted through the platform. The Regulation builds upon Directive on Consumer Alternative Dispute Resolution, which ensures that consumers have access to Alternative Dispute Resolution when resolving their contractual disputes with traders.

Access to Alternative Dispute Resolution is ensured no matter what product or service they purchased, whether the product or service was purchased online or offline and whether the trader is established in the consumer’s Member State or in another Member State.
Member States establish national lists of bodies offering Alternative Dispute Resolution procedures (ADR bodies). All Alternative Dispute Resolution bodies included in those lists comply with binding quality requirements set by the EU legislation. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
14 Benefits of Good User Interface Design

14 Benefits of Good User Interface Design

The most effective User Interface (UI) Design is born from being a part of the wider User Experience (UX) process. While best practice solutions exist, they should never be blindly applied without careful...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 19 July 2019
Read more