Article

Charlotte Chipperfield
Charlotte Chipperfield 22 March 2016

Facebook's New Reactions are the Best Thing to Happen to Social Media Marketers

You may have noticed our Facebook feeds got a lot more emotional. We are no longer contained to just "liking" posts. With the launch of Facebook's new reactions, we can truly experience how we feel about posts.

This is great news for those posts that never feel right to "like," such as, your friend's cat dying or sympathy anger for a friend's experience of poor customer service.

What does this have to do with marketing you ask? These new emotions are also available on business pages. Your followers now have the opportunity to tell you what they really think about your posts. If they don't like it, they can quickly click and tell you so. Likewise, if they love it, they can also click to tell you that. Therein lies the power. 

As social media marketers, we strategize and collect data to make sure we are reaching the right audiences with the right content at the right time. 

With these new reactions, content can now receive "loves" or "wows" above the standard "like." The content you create should aim to achieve these reactions. Share a blog post which gained a significant number of "wows," then better get to writing similar posts of value. On the flip side, did your post make people sad? Did it make them angry (we hope not), but if it did, maybe that content isn't right for your audience.

This might not seem very technical but social media is about connecting with your audience and building a brand community. As social media marketers, we now have a more precise way of measuring exactly how someone feels about the content we produce and share.

These new emotions are easily measured in the Facebook Insights right beside the likes. However, don't discredit the amount of "likes" as those will always be a strong metric as it is the easiest way for a fan to acknowledge a post.

We're interested to see if other platforms follow suit with increased ways to engage above a "like." What do you think about the new reactions? Like 'em? Love 'em? Hate 'em? 

Original Article 
 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more
3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

Anna Fox
Anna Fox 31 October 2024
Read more
Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
Read more