Article

Damian Corbet
Damian Corbet 23 March 2016

Being on Twitter Doesn't Make You a Social Leader

I love seeing executives use Twitter. It's wonderful to watch them step out of their 'LinkedIn comfort zone' and be truly 'social' by tweeting.

They're the trend setters, the ground breakers, the early adopters. They're ahead of the curve. They're the 'blue unicorns' (because they're so rare). 

Too bad they're five years too late. 

I recently wrote an article claiming that leaders who embrace social media have 'first mover advantage'. By social media I was really referring to Twitter.

First mover advantage? Who was I kidding? 

In reality, executives who embrace Twitter are finally catching up with the rest of society which embraced it years ago. Hell - I joined Twitter in 2011 and I was late to the party. So, kudos to those leaders who are plucking up the courage to tweet, but don't kid yourselves that you're trend-setters. The Twitter boat has come and gone. There are already many who say Twitter has had its day. 

If you really want to call yourself  a social leader, look at the platforms that younger people are using regularly: Instagram, Snapchat, Vine, Tumblr. These are now the most influential social networks with Millennials and Generation Y (18-24 and 25-34).  

AAEAAQAAAAAAAAYPAAAAJGI5MDNmMzJjLTQ4MGEtNGE2Ny1iZmMzLTE2M2FjOGU1Y2Y2Yw.png

(Picture courtesy of Tech Insider)

Sure, Twitter is still mightily important as it's the platform where news breaks first. It's also where you'll find influencers, politicians, journalists and 'thought leaders'. But it's less and less the place where you'll find the under 35s. 

So, do you really want to be a social leader? Do you want to be more '2016' than '2011'? Then you'd better start sharing images on Instagram and Snapchat, sharing videos on Vine and blogging on Tumblr. That's where the future is.

Orignal Article 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 7 Strategies For Improving Your Tech-Savvy Skills

Top 7 Strategies For Improving Your Tech-Savvy Skills

In today's modern world of technology it is very important to be tech-savvy. Knowing how to use technology is the key to success and great personal future developments.

Jessica Freeman
Jessica Freeman 11 May 2017
Read more
4 Risks of Using WhatsApp for Work

4 Risks of Using WhatsApp for Work

You're not supposed to use WhatsApp for work; did you know? While technically WhatsApp isn't supposed to be utilised in the office, according to new research from messaging platform, Guild, almost half of UK...

Aliya Zaidi
Aliya Zaidi 19 February 2020
Read more