Article

Damian Corbet
Damian Corbet 23 March 2016

Being on Twitter Doesn't Make You a Social Leader

I love seeing executives use Twitter. It's wonderful to watch them step out of their 'LinkedIn comfort zone' and be truly 'social' by tweeting.

They're the trend setters, the ground breakers, the early adopters. They're ahead of the curve. They're the 'blue unicorns' (because they're so rare). 

Too bad they're five years too late. 

I recently wrote an article claiming that leaders who embrace social media have 'first mover advantage'. By social media I was really referring to Twitter.

First mover advantage? Who was I kidding? 

In reality, executives who embrace Twitter are finally catching up with the rest of society which embraced it years ago. Hell - I joined Twitter in 2011 and I was late to the party. So, kudos to those leaders who are plucking up the courage to tweet, but don't kid yourselves that you're trend-setters. The Twitter boat has come and gone. There are already many who say Twitter has had its day. 

If you really want to call yourself  a social leader, look at the platforms that younger people are using regularly: Instagram, Snapchat, Vine, Tumblr. These are now the most influential social networks with Millennials and Generation Y (18-24 and 25-34).  

AAEAAQAAAAAAAAYPAAAAJGI5MDNmMzJjLTQ4MGEtNGE2Ny1iZmMzLTE2M2FjOGU1Y2Y2Yw.png

(Picture courtesy of Tech Insider)

Sure, Twitter is still mightily important as it's the platform where news breaks first. It's also where you'll find influencers, politicians, journalists and 'thought leaders'. But it's less and less the place where you'll find the under 35s. 

So, do you really want to be a social leader? Do you want to be more '2016' than '2011'? Then you'd better start sharing images on Instagram and Snapchat, sharing videos on Vine and blogging on Tumblr. That's where the future is.

Orignal Article 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Life of a Twitter Influencer [Infographic]

Life of a Twitter Influencer [Infographic]

The following infographic Illustrates the life of a Twitter Influencer and includes everything from earnings, cheatsheets and social movements started on Twitter. While Twitter may not be the most popular social channel it is still one of the most powerful channels to spark online conversation. If you're a Twitter influencer, this infographic is the ultimate guideline to your future tweets.

Chiara Di Rago
Chiara Di Rago 30 November 2016
Read more
50 Chrome Extensions That Will Boost Your Productivity

50 Chrome Extensions That Will Boost Your Productivity

Today you can find Google Chrome extensions for almost anything that you can think about. In the sea of available extensions, it can be a hustle to choose which one are the best for your type of the business.

Aleksej Durdevic
Aleksej Durdevic 29 November 2016
Read more
Digital Marketing - The Wave of the Future

Digital Marketing - The Wave of the Future

With social media platforms like Facebook holding well over 1.6 billion users world-wide (and counting), these digital platforms have become the new marketplace. In order to properly promote business brands and products or services, an online company needs to employ the services of a specialist known as a digital marketer.

Mohammad Farooq
Mohammad Farooq 29 November 2016
Read more