Article

Damian Corbet
Damian Corbet 23 March 2016

Being on Twitter Doesn't Make You a Social Leader

I love seeing executives use Twitter. It's wonderful to watch them step out of their 'LinkedIn comfort zone' and be truly 'social' by tweeting.

They're the trend setters, the ground breakers, the early adopters. They're ahead of the curve. They're the 'blue unicorns' (because they're so rare). 

Too bad they're five years too late. 

I recently wrote an article claiming that leaders who embrace social media have 'first mover advantage'. By social media I was really referring to Twitter.

First mover advantage? Who was I kidding? 

In reality, executives who embrace Twitter are finally catching up with the rest of society which embraced it years ago. Hell - I joined Twitter in 2011 and I was late to the party. So, kudos to those leaders who are plucking up the courage to tweet, but don't kid yourselves that you're trend-setters. The Twitter boat has come and gone. There are already many who say Twitter has had its day. 

If you really want to call yourself  a social leader, look at the platforms that younger people are using regularly: Instagram, Snapchat, Vine, Tumblr. These are now the most influential social networks with Millennials and Generation Y (18-24 and 25-34).  

AAEAAQAAAAAAAAYPAAAAJGI5MDNmMzJjLTQ4MGEtNGE2Ny1iZmMzLTE2M2FjOGU1Y2Y2Yw.png

(Picture courtesy of Tech Insider)

Sure, Twitter is still mightily important as it's the platform where news breaks first. It's also where you'll find influencers, politicians, journalists and 'thought leaders'. But it's less and less the place where you'll find the under 35s. 

So, do you really want to be a social leader? Do you want to be more '2016' than '2011'? Then you'd better start sharing images on Instagram and Snapchat, sharing videos on Vine and blogging on Tumblr. That's where the future is.

Orignal Article 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more