Charlotte Chipperfield
Charlotte Chipperfield 10 March 2016

The Significance And Power Behind Hashtags

“How the heck do I use hashtags and which ones do I use?” This is a question we get all the time. Let’s answer this question by first taking a look at the purpose of a hashtag.

A hashtag (#) serves as a topic of conversation or as a way to align a post with similar content. It allows for reaching a larger audience who are already talking about this specific topic. They essentially serve as a keyword similar to a search term you might use in Google.

Each social media platform has its own hashtag culture, if you will. Instagram and Twitter are the leading social media platforms which utilize hashtags. These platforms are great for using multiple hashtags - The more the better.

Facebook has hashtag functionality but it’s not advised to use more than one per post. Users on Facebook are less likely to use them and a post containing too many hashtags actually has its message devalued and scrolled right past.

Pinterest allows the use of Hashtags in a post’s description but you can’t use them in your profile name like you might on Twitter.

When it comes to deciding which hashtag to use, keep it short by selecting one to two words that do one or more of the following:

  1. Convey the emotion or sentiment behind the post
  2. Drive action from reading the post
  3. Is specific

Creating your own hashtag is great but if no one else is using it, it will take time to build a following and create a culture where followers also use it the hashtag. Be creative but not too creative. Instead, leverage an existing hashtag that is in line with company branding and messaging.

Before selecting a hashtag which hasn’t been used in previous posts, check the use of the hashtag. Search within the social platform for different hashtags that might be applicable to ensure it is being used the way you think. Some hashtags go viral quickly and people start using them right away without checking their reference or significance. Don’t be caught apologizing for being insensitive later.

Lastly, try to use hashtags throughout the post message and don’t just stack a long list of hashtags at the end of the post.

We hope this helps answer your hashtags questions to better get your content better discovered by using this powerful tool

Still have questions about hashtags? Email us at

The Team at Chipperfield Media LLC.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Life of a Twitter Influencer [Infographic]

Life of a Twitter Influencer [Infographic]

The following infographic Illustrates the life of a Twitter Influencer and includes everything from earnings, cheatsheets and social movements started on Twitter. While Twitter may not be the most popular social channel it is still one of the most powerful channels to spark online conversation. If you're a Twitter influencer, this infographic is the ultimate guideline to your future tweets.

Chiara Di Rago
Chiara Di Rago 30 November 2016
Read more
50 Chrome Extensions That Will Boost Your Productivity

50 Chrome Extensions That Will Boost Your Productivity

Today you can find Google Chrome extensions for almost anything that you can think about. In the sea of available extensions, it can be a hustle to choose which one are the best for your type of the business.

Aleksej Durdevic
Aleksej Durdevic 29 November 2016
Read more
Digital Marketing - The Wave of the Future

Digital Marketing - The Wave of the Future

With social media platforms like Facebook holding well over 1.6 billion users world-wide (and counting), these digital platforms have become the new marketplace. In order to properly promote business brands and products or services, an online company needs to employ the services of a specialist known as a digital marketer.

Mohammad Farooq
Mohammad Farooq 29 November 2016
Read more