Guy Regev
Guy Regev 14 March 2016

New Websites & Startups: PPC vs. SEO 101

Once your website goes on-air, things need to get moving. Before you even get into SEO, there’s something you should probably do first and that’s get traffic now. So how do you do it?

First Step: Traffic

Before investing in SEO, you’ll have to first understand your essential SEO keywords which can be a lengthy process--it takes time and effort to alter your target SEO keywords. There are other channels to understand your needs immediately and without any damage to your site before beginning the SEO process. And what traffic channel could give you these quick results? PPC. In the long run, the most effective method to get constant traffic is SEO but for now in your early stages, let’s understand why you should be using PPC.

Why Wait on Ongoing SEO? 
While you do need to to make your site SEO friendly in its early stages, you definitely don’t need to begin with heavy-duty SEO, known as ongoing SEO. What’s important right now is traffic, and there are plenty of ways getting it without investing heavily. Do you know there is a right time for ongoing SEO? SEO takes time to kick in and right now you have limited financial resources, SEO is pricey. As a new website or startup, your product still has some maturing to do and that means keywords will change. Not the best for ongoing SEO. SEO requires resources for technical changes and content, you just began, it’s okay to breathe for a second. Google ranking algorithm changes are a formidable opponent and right now you’re probably not ready to face them. SEO cannot be done with a click of a button so in the meantime PPC is the best traffic channel.

Prepare Yourself For SEO with PPC 
PPC is a great traffic channel because it’s similar to SEO in the sense that they’re both based on search keywords. They both answer the needs of your target audience. However, in your early stages, PPC is a strong source of immediate traffic. You put an ad up, you’ll see traffic. PPC is a quality traffic channel that answers users’ needs:

• It can be undone with the click of a button
• Product maturity not required
• Allows you to control your financial budget
• No content needed
• No technical resources needed
• Immediate

PPC is like your SEO lab, the lessons you learn here will help you later with SEO. Once you’ve matured as a company or website, and have the time, resources, and cash inflow to indicate that you’re ripe for ongoing SEO, PPC can be undone harm free.

Setup SEO vs. Ongoing SEO 
In case you were wondering what the different between setup SEO and ongoing SEO is… Setup is getting your site ready and prepped for the world wide web and ongoing seo is the ongoing effort of climbing higher and higher on the search results page mountain Setup SEO includes the basics:

• Title & Description
• Site Hierarchy
• Content Structure
• Rich Media Ongoing SEO includes
• Keyword Analysis
• Content Creation
• Website Exposure
• Monitoring & Measuring 

PPC, A Wonderful Solution 

In the longrun PPC is a wonderful, temporary solution but nothing beats an ongoing SEO strategy. It’s the most effective way to get constant traffic. SEO is significantly cheaper than PPC overtime and will also help turn your site into a web asset. Nothing compares to the respect SEO will get you but for now, PPC is a great way to begin.

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