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How Misunderstanding Equality Keeps Brands Irrelevant

How Misunderstanding Equality Keeps Brands Irrelevant

You might have seen the popular cartoon image floating around on various social media channels depicting Equality vs. Equity. The image shows contrasting images of three people of different heights: one side shows all...

Kevin Adema
Kevin Adema 14 November 2016
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Staying on Point During Peak Season

Staying on Point During Peak Season

Last year, UK shoppers spent £3.3 billion over the four days from Black Friday to Cyber Monday, with Black Friday exceeding the £1 billion sales mark for the first time. And this was before the country’s...

Sakina Najmi
Sakina Najmi 14 November 2016
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Content: The Digital Elixir…

Content: The Digital Elixir…

If you want to realize engagement through enabled dialogue, you have to understand the why of people.

Kevin Adema
Kevin Adema 14 November 2016
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Facebook Fan Interests - Why You Should Care

Facebook Fan Interests - Why You Should Care

Unfortunately for social media marketers, you aren't they only thing that your fans and followers like. They have other interests, they like other pages, and they stay up-to-date on a lot of different topics. This...

Jan Zajac
Jan Zajac 14 November 2016
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How to Build the Best Online Feedback Forms

How to Build the Best Online Feedback Forms

Well-designed online feedback forms are the start of a good digital experience program. While feedback forms are often confused with traditional online surveys, there is no denying that applying a feedback form is far...

Udesh Jadnanansing
Udesh Jadnanansing 14 November 2016
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Infographic: Consumers Favor SMS Messaging, Yet Online Retailers Are Missing the Massive Opportunity to Engage

Infographic: Consumers Favor SMS Messaging, Yet Online Retailers Are Missing the Massive Opportunity to Engage

The online retail industry’s massive missed opportunity when it comes to SMS, or text messaging, as it remains an underutilized communication channel that has the potential to deliver much more value than it is today.

Oisin Lunny
Oisin Lunny 14 November 2016
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Generational Marketing: Using Age and Other Relevant Factors to Market to Your Target Audiences

Generational Marketing: Using Age and Other Relevant Factors to Market to Your Target Audiences

When reviewing all marketing options, from purely online to traditional offline methods, it’s often best to use a mix of (both online and offline campaigns. Older generations may not be as trusting or comfortable...

Wendy Troncone
Wendy Troncone 14 November 2016
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What Google’s Penguin 4.0 Update Means for Your Site’s Search Results

What Google’s Penguin 4.0 Update Means for Your Site’s Search Results

Penguin has been one of the main algorithms affecting search engine rankings and, in turn, traffic levels and sales for many businesses. What does its latest incarnation mean for yours?

Kate Watkins
Kate Watkins 14 November 2016
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Little Known Ways To Hassle-Free Software Localization

Little Known Ways To Hassle-Free Software Localization

Check out these six little known ways to hassle-free software localization.

Oliver Bock
Oliver Bock 11 November 2016
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Ehealth or Digital Snake Oil?

Ehealth or Digital Snake Oil?

According to James Madara, CEO of the American Medical Association, (AMA), the digital health industry is peddling apps and devices that "impede care, confuse patients, and waste time."  Madara goes so...

Marcus Watson
Marcus Watson 11 November 2016
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What is the Future of Content Marketing? Threats and Opportunities

What is the Future of Content Marketing? Threats and Opportunities

What is the future of content marketing? What are the predictions? What threats – and what opportunities – are waiting ahead to be tackled and taken?

Digital Doughnut Contributor
Digital Doughnut Contributor 11 November 2016
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How to Get Google to Index Your Blog Content Quickly

How to Get Google to Index Your Blog Content Quickly

If you’ve been reading up on site promotion tips and techniques, you’ll know there are many ways to improve the traffic you’re getting to your site. Here’s a sequence of activities that includes one technique that’s...

Chris Hornak
Chris Hornak 10 November 2016
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4 Simple Ways to Attract More Prospects in Your Local Area

4 Simple Ways to Attract More Prospects in Your Local Area

Even among advisors who serve clients in multiple states, many of them that we work with largely rely on referrals and locals in their community to build their book of business. If you’re looking to find more clients...

Melissa Darcey
Melissa Darcey 10 November 2016
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Digital Life Hacks To Help Business Productivity

Digital Life Hacks To Help Business Productivity

With many business appointments, meetings, tasks to complete and jobs to finish, life can get a little crazy in the world of business. Whether you have an established company, run an up and coming business or are an...

Neil Capstick
Neil Capstick 10 November 2016
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The Experience Economy with Chinese Characteristics

The Experience Economy with Chinese Characteristics

A quick look at how services enhance the consumer experience in The West vs. China.

McDavid Stoddard
McDavid Stoddard 10 November 2016
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The Impact of Bad Customer Experience on Your Business

The Impact of Bad Customer Experience on Your Business

It’s cornerstone knowledge that good customer service is crucial in keeping a business alive and well. But apart from lost customers, what other impact does a bad customer experience have on your business?

Sophia Skinbjerg
Sophia Skinbjerg 10 November 2016
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Content Marketing Wishlist: 11 things I want to see less of in 2017

Content Marketing Wishlist: 11 things I want to see less of in 2017

We all have our bugbears when it comes to company blogs. Here are 11 oft-observed trends in business blogging that I would like to see go extinct.

Claire Trevien
Claire Trevien 10 November 2016
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A New SEO Era is Upon Us

A New SEO Era is Upon Us

I recently broke all the SEO rules and still got a brand new website's web page and a some posts from a new blog high search rankings for their main keywords. I share how I did it in this post with screenshots of...

Steven Rich, MBA
Steven Rich, MBA 9 November 2016
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Retargeting: How to Get Closer to Your Customers?

Retargeting: How to Get Closer to Your Customers?

Due to an over-saturated market, the customers have gotten smarter and are expecting a more personal relationship with the companies they are interacting with. Customers desire to feel special and to be given a reason...

Andreea Paul
Andreea Paul 9 November 2016
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7 Ways To Go Beyond Exit Intent

7 Ways To Go Beyond Exit Intent

If you are using pop ups on your site, you already know how effective they can be. You are likely to increase leads and sales, while also decreasing bounce rates. It seems like a no-brainer, even when it causes a...

Jonathan Friedman
Jonathan Friedman 9 November 2016
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Optimize Your App Listing on App Store - Benchmark Your App, Rank Higher

Optimize Your App Listing on App Store - Benchmark Your App, Rank Higher

The mobile app space is growing faster than it was envisaged. With over 2 million apps available in the stores, getting found is not so simple in this domain. Hence, what you really need is the App Store Optimization ...

Arun Goyal
Arun Goyal 9 November 2016
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Web Design Elements Influencing Conversion Rate

Web Design Elements Influencing Conversion Rate

Here are a few ways you can add fuel through web designing to set your conversion rate on fire.

Asad Ali
Asad Ali 9 November 2016
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A Treatise on Landing Pages and Customer Behavior

A Treatise on Landing Pages and Customer Behavior

Learn about your customers' preferences and purchase behavior from their interactions with various elements of your website, such as images, CTA, and text positioning.

Rohan Ayyar
Rohan Ayyar 9 November 2016
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10 Data Analysis and Dashboarding tools used in Digital Marketing

10 Data Analysis and Dashboarding tools used in Digital Marketing

Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing...

Udesh Jadnanansing
Udesh Jadnanansing 9 November 2016
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Ecommerce - Digital Modernization Of Supplier On-Boarding

Ecommerce - Digital Modernization Of Supplier On-Boarding

Supplier on-boarding is a major aspect in the e-commerce sector, which demands digital modernization. Let’s look at the need for this digital transformation and modernization in the e-commerce supplier on-boarding...

Vidur Kaul
Vidur Kaul 9 November 2016
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