Article

Kate Watkins
Kate Watkins 14 November 2016
Categories Search Marketing

What Google’s Penguin 4.0 Update Means for Your Site’s Search Results

Penguin has been one of the main algorithms affecting search engine rankings and, in turn, traffic levels and sales for many businesses. What does its latest incarnation mean for yours?

Aggressive, search engine-focused tactics that neglect the needs of human audiences (black hat SEO), used to be the calling card of many SEO agencies. But over time, Google has gotten wise to companies who manipulated rankings – mainly achieved through cramming web pages full of keywords (keyword stuffing) and purchasing links.

Since 2012, Google’s Penguin algorithm ensured that companies dabbling in black hat SEO would be caught and sent to the back of the search queue.

Traditionally, companies found manipulating their search results faced an uphill battle to crawl back up to the first page of Google’s search engine results page (SERP). Google’s previous update, Penguin 3.0, was released in October 2014, so any websites deemed penalty-worthy have been waiting two years to be re-evaluated.

Penguin 4.0 – the latest, and final update, crawls and indexes page in real time, which explains why Google hasn’t shared the percentage figures of the queries affected, as the number is constantly fluctuating.

This should be of keen interest to anyone who runs a website: if you violate Google’s quality guidelines (intentionally or not), the process of fixing SEO misconduct is far quicker.

Google also confirmed that its latest Penguin is more granular: “Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.” Rather than penalising an entire website, the algorithm strikes pages or wider sections of the site depending on the spam findings.

So, what now? Address any penalties that Google has issued and work with SEO specialists that will use the right knowledge, methodology and toolkit to ensure your online presence is always relevant, useful and, above all, visible.

Original Article by Connecting Element: Aiste Narvilaite and Laura Caun

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are known and scheduled. Let’s look at some of the biggest changes that may affect the way your company communicates through digital channels.

Mike Norman
Mike Norman 13 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more