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Creating a Lasting Impression in a Saturated Digital World

Creating a Lasting Impression in a Saturated Digital World

The World Wide Web holds an estimated 4.82 billion indexed pages, approximately the equivalent of 136.2 billion pieces of papers. With all this content out there battling for users’ interaction, how can we stand out...

Gemma Honeybell
Gemma Honeybell 8 November 2016
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How to Find Influencers Suitable for Your Brand

How to Find Influencers Suitable for Your Brand

While the first part of the Complete Guide to Influencer Marketing sought to explain the meaning of the term, this second part will help you to find suitable influencers for your brand and establish contact with them.

Luisana Cartay
Luisana Cartay 8 November 2016
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How Enhanced Customer Experience Can Boost SEO?

How Enhanced Customer Experience Can Boost SEO?

The scope of SEO has changed with the evolution of organic online marketing ecosystem. Social media, content marketing, and SEO are working in sync in increasing the web traffic and acquiring customers. The article...

Swapnil Bhagwat
Swapnil Bhagwat 8 November 2016
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The Metrics You Should Be Measuring Social Media On

The Metrics You Should Be Measuring Social Media On

Are you still measuring the success of your social media channels on metrics like clicks, opens, likes, and retweets? If so, you're not capturing the full breadth and depth of your customers' engagement with...

Sruthi Narayanan
Sruthi Narayanan 8 November 2016
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#EmptyDesk - Why a Responsive Marketing Campaign Works

#EmptyDesk - Why a Responsive Marketing Campaign Works

Understanding the power of Responsive Marketing in a digital first world

Brad Chuck
Brad Chuck 8 November 2016
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5 Tips That Will Make You Rethink Your Current Online Feedback Strategy

5 Tips That Will Make You Rethink Your Current Online Feedback Strategy

Are you serious about listening to your online customers or is your website feedback tool just a vanity project? A lot of feedback tools out there make it easy to collect user feedback on your website or mobile app...

Udesh Jadnanansing
Udesh Jadnanansing 8 November 2016
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15 Top Marketing Charts for 2016 You Don’t want to Miss

15 Top Marketing Charts for 2016 You Don’t want to Miss

With 2016 coming to a close, let’s take a look back at some of the most interesting marketing charts that best summarize the year and where we are headed in 2017. Content is becoming more and more visual, so what...

Larisa Bedgood
Larisa Bedgood 8 November 2016
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How to Stop Direct Debit Failures Killing Your Business

How to Stop Direct Debit Failures Killing Your Business

Failed direct debits are a serious threat to subscription and membership based businesses. They are a key churn trigger as customers re-evaluate your service when deciding whether to set up a new direct debit. If you...

Robert Quint
Robert Quint 7 November 2016
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Customer Segmentation Means Success for Modern Marketers

Customer Segmentation Means Success for Modern Marketers

The concept of segmentation can often be misunderstood or confusing, as it is a word that comes with many uses. While it isn’t a new topic, it is garnering more and more interest from marketers looking to tackle it at...

Jalna Soulage
Jalna Soulage 7 November 2016
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Inside Tips on How to Select Right SMS Gateway

Inside Tips on How to Select Right SMS Gateway

Over the last few decades or so, the use of mobiles has rapidly increased. Nowadays most people prefer using smartphones that offer a wide range of features for their customers. Statistics reveal that the number of...

Nidhi Agrawal
Nidhi Agrawal 7 November 2016
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4 Google Analytics Metrics To Improve Your Website Content

4 Google Analytics Metrics To Improve Your Website Content

If you’re not well versed in Google Analytics, and you’re not a big fan of numbers and statistics, a visit to your GA dashboard can be a bit of a confusing experience. But when you know what to look for – and you...

Jade Crerand
Jade Crerand 7 November 2016
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5 Copy Writing Tips to Increase Your SEO

5 Copy Writing Tips to Increase Your SEO

Write great content that both readers and search engines will love.

Chad Reinertson
Chad Reinertson 7 November 2016
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Top Pros And Cons in Creating an App For Your Hotel

Top Pros And Cons in Creating an App For Your Hotel

If you’re the owner of a hotel, you must have noticed the usual customers you have. Is it true that they spend at least 30% of their holiday on their phones? Probably, because they want to remember the holiday forever...

Mehul Rajput
Mehul Rajput 4 November 2016
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When One Missed Signal Leads to A Horrible Product Recommendation

When One Missed Signal Leads to A Horrible Product Recommendation

Marketers need to be able to inform every message, campaign, and product recommendation with data about each customer's browsing patterns and personal preferences.

Sruthi Narayanan
Sruthi Narayanan 4 November 2016
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Connected & Alone (Why Social Media Is Leaving Customers Unengaged)

Connected & Alone (Why Social Media Is Leaving Customers Unengaged)

I recently had the privilege to participate in a summit event where marketing executives from across North America gathered to address the future needs and challenges facing marketing. Not surprisingly, one theme was...

Kevin Adema
Kevin Adema 4 November 2016
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When Sports and Influencer Marketing Come Together, Magic Happens

When Sports and Influencer Marketing Come Together, Magic Happens

For as long as I can remember, I’ve always been an avid sports fanatic. For true followers, the passion for it is unrivalled and hard to replicate with the popular notion of “it’s not just a sport, it’s personal...

Thabiso Moloi
Thabiso Moloi 4 November 2016
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The Ingredients that Make a Good Blog Post

The Ingredients that Make a Good Blog Post

Writing a good blog post has its rules. It’s like following the recipe for your favorite cake – it has ingredients and directions that you must follow so that you get the results you want. What are the ingredients...

Sharon Israel
Sharon Israel 4 November 2016
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How to Write Headings and Subject Lines That Are Seriously Compelling

How to Write Headings and Subject Lines That Are Seriously Compelling

With more and more pressure on marketers to scale their content efforts, those responsible for creating the copy need to be able to write headings and subject lines that are seriously compelling.

Sophia Skinbjerg
Sophia Skinbjerg 4 November 2016
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Why Bother Creating a Personal Website? Behind the Scenes from Adventures in Personal Branding

Why Bother Creating a Personal Website? Behind the Scenes from Adventures in Personal Branding

One of my favorite things over the year was starting a personal blog. (You can find my website here if you are curious.) How did it happen? Well...

Olga Tsubiks
Olga Tsubiks 3 November 2016
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Beware the Digital Candy Aisle

Beware the Digital Candy Aisle

Like many of you reading this article, I’ve spent years handling all sorts of digital campaigns and programs ranging from microsites to social media, loyalty programs to response-based campaigns, and so on. Trust me—I...

Kevin Adema
Kevin Adema 3 November 2016
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Three Ways to Take Control of Your Online Reputation (Plus: Free Tools to Help!)

Three Ways to Take Control of Your Online Reputation (Plus: Free Tools to Help!)

Just like your brick-and-mortar business, who you are online matters. We all know the importance (and ongoing maintenance) of keeping our in-person reputations intact, but how does your online reputation measure up?

Marina Grindle
Marina Grindle 3 November 2016
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3 Facebook Performance Indicators Crucial for Your Brand

3 Facebook Performance Indicators Crucial for Your Brand

Does anyone remember how much we used to care about the amount of fans a Facebook page had? How it was supposed to be such a huge indicator of success? Or even more recently, when a decrease in our relative organic...

Jan Zajac
Jan Zajac 3 November 2016
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What Is the Future of Data Warehousing?

What Is the Future of Data Warehousing?

Most savvy businesses now understand that they must be customer-obsessed to succeed. They must have up-to-the-second data and analytical information so that they can give their customers what they want and provide the...

Ronald van Loon
Ronald van Loon 3 November 2016
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4 Questions Answered about Emojis in Email Subject Lines

4 Questions Answered about Emojis in Email Subject Lines

They have already invaded our text messages. And emojis are now taking over our email subject lines. From smiley faces to suns and small animals, these everyday life pictograms are now a way to communicate. Adding a...

Marie-Pier Godere
Marie-Pier Godere 2 November 2016
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What Businesses Can Learn from Basketball Camps

What Businesses Can Learn from Basketball Camps

No secret: today’s business climate is different and, continues to change...rapidly. Like never before, corporate cultures have to adapt to ever-present challenges of not only staying current with technology but also...

Kevin Adema
Kevin Adema 2 November 2016
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