Article

Kevin Adema
Kevin Adema 2 November 2016

What Businesses Can Learn from Basketball Camps

No secret: today’s business climate is different and, continues to change...rapidly. Like never before, corporate cultures have to adapt to ever-present challenges of not only staying current with technology but also managing the dynamic realities of today’s workforce demographics (Gen X, Y, Z, etc.)

This state of shifting change is causing a host of significant challenges that have to be faced head-on: According to XYZ University’s compilation of scary workforce stats:

  • On average, 10,000 Baby Boomers retire every day
  • 70% of college gads leave their first job after graduation within 2 years
  • The average worker wastes 2+ hours per 8-hour workday, not counting breaks or lunch
  • 75% of employed Americans are currently looking for different jobs
  • Nearly 85% of associations report that getting people involved with advocacy efforts is a major challenge

This glimpse into societal and corporate culture not only points to a corporate knowledge drain but, is also having significant impacts on a corporation’s ability to sustain value, loyalty and engagement.

And more change is coming…

Generation Z is entering (has entered) the scene. Generally defined with birth years ranging from the mid to late 1990’s through the 2010’s, this cohort of new corporate culture has already been affixed with categorical casts of: easily bored, independent, digitally proficient yet, desiring challenge.

What can be done?

Granted, businesses are investing and HR departments are being tasked with spearheading this conundrum but thanks to a recent basketball camp study, we can begin to see a clear path forward:

Dr. Marty Durden – an Athletic Director from Houston, TX – conducted research at a recent basketball camp (300+ athletes, equal number of males / females) assessing the impact power of “servant-leader coaching” as a causal link to player motivation. The results not only give great insights but also serve as a simple checklist for today’s leaders to assess current cultures (and perhaps where change may be needed).

Seven leadership traits were assessed to uncover what best impacted motivation: (listed alphabetically)

Altruism, Empowering Others, Humility, Love, Service, Trust and Vision

The results of the study indicate the character traits that provide the greatest motivational value; two tiers of impact resulted. From the first tier:

  1. Trust - Demonstrating confidence in others to succeed; keeping promises
  2. Love - Placing unconditional value upon the individual as a person and not what that person offers
  3. Empowering Others - Developing/mentoring others/teaching
  4. Vision - for the Followers - Helping team members to imagine their potential to succeed; helping others to establish goals

From the second tier:

  1. Service - Willing to assist others; helpfulness
  2. Altruism - Giving to others with no motive to gain something in return; kindness
  3. Humility - Focusing on other people rather than oneself; meekness

Durden draws a great conclusion:

“People are motivated by people who they trust, who demonstrate love toward them, and who see their worth and seek to develop them. It comes as no surprise that trust and love remain timeless virtues in the modern world. It is an affirmation of servant-leadership to discover how research confirms that authentic core values are cross-generational constructs that remain relevant motivators…”

Let’s say it again: today’s hyper-connected digital society wants human relationship factors above all else.

Thanks Dr. Durden for passing us the ball. We now know the rules and have to play the game.

 

References:

(http://xyzuniversity.com/scary-workforce-stats/)

(http://volleyball.coachesdirectory.com/article/motivating-the-modern-athlete-article.html)

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
How To Calculate Marketing ROI

How To Calculate Marketing ROI

Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know that the formula—while accurate—is far too often misapplied to their efforts.

James Loomstein
James Loomstein 16 May 2017
Read more
A Complete Guide To Help Sales and Marketing Work On The Same Team

A Complete Guide To Help Sales and Marketing Work On The Same Team

''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

Michael FitzGerald
Michael FitzGerald 19 May 2017
Read more