Kevin's profile

Kevin Adema
Kevin Adema Managing Director Emissary Insights
USA

Like you, agency veteran and marketing consultant, Kevin Adema has seen the marketing world radically shift in the past few years; the marketing relationship has eroded to vendor-based agreements, digital confusion is paramount and strategic leadership no longer holds the value it once did. It is because of the rampant staffing changes and organizational challenges? Is it about new digital technology? Is it a new atmosphere of brand meant for only the elite few? Or, is there a better and new way to run agencies, handle clients and lead strategic thought? With international and local agency real-world leadership experience ranging from Fortune 100 corporations down to small boutique clientele, Kevin’s consults bring an optimistic and fresh outlook for agencies ready to embrace change. His listen-first philosophy transcends his consulting engagements but also his international award-winning, results-driven, outcomes in brand-based marketing. Never resting on status-quo, Kevin consulting efforts provide tailored solutions to firms and organizations able to itemize strategic imperatives and deploy hyper-specific action plans realizing meaningful change. Kevin appreciates courage and shares his own leadership experience noting that marketing leadership is only realized when organizations embrace vision in every position. Moreover, Kevin believes that marketing professionals are the key vocation to usher in the required strategic, digital change in business today. Coupling his marketing consulting experience with University lecturing and, not-for-profit board experience, Kevin’s fusion of real-life stories and deep trench experience connect with broad agency audiences at an intimate, intense and specific level; Kevin continues to serve organizations globally working with the best and brightest in marketing and brand leadership. His successes include: GlaxoSmithKline, Merck Global, Nestle-Purina, Bayer, World Vision, Medtronic Diabetes, DHL and numerous other corporations in the Consumer, Business-to-Business, Healthcare and Government sectors. Kevin is academically accredited with University degrees focused in Business, Marketing and Behavioral Human Psychology. Kevin also holds a post-secondary degree in Marketing and Advertising.

Skills

Digital brand strategy, customer profiling and mapping, annualized editorial engagement planning, customer workshops, consulting, agency operations, analytics

Previous Experience

Agency president, General Management roles, Account service roles

Education & Qualifications

University degrees: Business and Psychology CAAP designation from Institute of Canadian Advertising Various marketing / agency certifications