Article

Jonathan Friedman
Jonathan Friedman 9 November 2016

7 Ways To Go Beyond Exit Intent

If you are using pop ups on your site, you already know how effective they can be. You are likely to increase leads and sales, while also decreasing bounce rates. It seems like a no-brainer, even when it causes a minor annoyance to visitors.

But, with website technology continually improving, there is, even more, you can do on your site to improve your engagement, and we are happy to tell you, none of it has to be annoying.

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To start with, you don’t have to use annoying pop ups. They don’t have to be huge, flashy, or intrusive. They can be tasteful, targeted and embraced by visitors. The goal is to engage your visitors, and here are 7 ways to do that:

1) Personalize your website based on where they are coming from.– We all know the more personalization you can offer a visitor, the more likely it is to get you the results you need. By acknowledging where they are coming from, you can show your appreciation by offering an exceptional opportunity, such as joining your Beta list.

2) Remind visitors of your value when they’ve gone idle. – The web is distracting, and you can lose attention quickly. Someone could be responding to a messenger, or checking on another notification. Add a lightbox or popup that reminds them of the value of your site, include a catchy and easily visible headline, such as; Download 7 Ways to Improve Visitor Engagement Now. When they return to the browser to browse another site, they’ll have this reminder to become a lead for your company.

3) Understand what they are looking for by how fast they scroll through your site. – If someone on your site is scrolling through quickly, you can tell they aren’t necessarily engaged, or they might be looking for something specific in your footer, such as your blog, about page, or job openings. A nice way to address this is to slide in a sidebar that puts these options right in front of them and invite them to take action.

New website engagement opportunities can help companies increase online purchases by 9.5%

4) Explain what to do next if they seem to be moving slowly. – As someone scrolls slowly through your site, you know they are reading it. If they go too slow, you can tell they might be confused. What a great time to offer help! Slide in a notification that suggests you are there to provide assistance via chat, email, or your support area. You could even give them a number to call so they don’t leave the site and never return.

5) Give them a hint if they click in the wrong area. – Since every website is different, it’s common that visitors will click in the wrong area. A helpful tool-tip can direct them to the right place to find the information they are looking for, perhaps clicking the logo to get to the homepage.

6) Gently guide visitors to the next step with fun web elements. – When your CTA is enticing, it’s more likely to get clicks. As you draw more attention to it, it encourages visitors to take the next step. Add a little spice to your website by shaking a submit button to push visitors to take action.

7) Giving additional value to visitors who are hesitant to finish your form. The theory is; the more fields you have in any form, the more abandoned forms you’ll have. But with new engagement actions, you can call would-be-leads back to the forms and even give them additional incentive to finish and submit.

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Actions like these are not unique to their triggers. For example, you can use a slide in sidebar to thank visitors for coming from a particular website. Much like IFTTT or Zapier, you can build your own recipes for using this technology.

Going beyond exit intent means giving you the same flexibility and opportunity many web and phone app providers already use. Now you can virtually connect with your visitors through means that were previously impossible.

Achieving Success With Trigger Based Website Reactions

Getting your visitors to respond based on the reactions you provide on your site works best when you keep a few things in mind. For instance:

Don’t be annoying, flashy, or too pushy. You can pull this off by coming across as helpful to the visitor.

Consider the visitor’s needs and thoughts. The better you understand what your visitor is thinking as they use your site, the more successful your messages will be. For instance, if they are stalled on your page, it probably isn’t a good time for a pop-up offering a discount.

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Pepperi - Mobile Sales Software increase free trial signups by 30% with reactions.

Test for success. As with any marketing adjustments to your website, you’ll want to make sure you keep track of what has worked, and what works better. On an elementary level, you can set up a spreadsheet where you list what the metrics for your page were before you implemented these types of actions and then record your newest metrics. Continually testing will allow you to find the best combination, and make the biggest improvement in your growth statistics.

Focus on the copy. Copy is arguably the most important aspect of your website, and with these reactions, it won’t change. You need to choose your words carefully, speak to the customer’s needs, and write the words they need to hear to take action with your company.

Remember: It isn’t about what you want to say about your company, sale, offer, services, products, etc., it has to be about what the customer needs.

Start with goals: Before you decide to use messages, or other reactions, to help your visitors, take a step back and consider your business goals. Think about these questions:

  • What do you hope to accomplish with reactions?
  • What business goal are you working towards?
  • Is there a problem visitors are experiencing with your site?
  • How can you enhance your site to help visitors have a better experience?

Technology for websites is improving every day, and reactions like this are just the beginning. When you can personalize your website to the specific needs of your visitors, you’ll be able to increase results. Yes, it will take extra time, but just as email segmentation delivers better results, as seen on Zapier, your website conversions should do the same.

Original article seen here

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