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Why “Audience-First” is Harder than it Sounds

Why “Audience-First” is Harder than it Sounds

“Audience first” is the new big obsession for digital marketers. But it’s not really a new thing at all, and neither does it change the way we should be communicating with users. After all, the name of the game has...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 5 March 2018
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7 Tips on How to Create Effective Native Advertising

7 Tips on How to Create Effective Native Advertising

In this post, we’re giving you 7 tips on how to effectively leverage native advertising to improve the performance of your website and business. Take our tips, twist them around, and develop unique native advertising...

Brandon Stanley
Brandon Stanley 5 March 2018
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The digital dozen – Hew Bruce-Gardyne, Co-Founder, TVSquared

The digital dozen – Hew Bruce-Gardyne, Co-Founder, TVSquared

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Hew Bruce-Gardyne, Co-Founder of TV analytics and measurement company TVSquared, about his career...

Hew Bruce-Gardyne
Hew Bruce-Gardyne 5 March 2018
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12 Tips to Generate Leads and Drive Sales for B2B in 2018

12 Tips to Generate Leads and Drive Sales for B2B in 2018

B2B lead generation is one of the most intricate tasks that face any marketing professional. With leads serving as the foundation on which sales and marketing are built upon, lead generation is a high-stakes...

Courtney Baird-Lew
Courtney Baird-Lew 2 March 2018
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How to use personalisation to build powerful presentations

How to use personalisation to build powerful presentations

B2B marketers have been ahead of the curve, in many respects, when it comes to creating a personalised customer experience for users and potential prospects. This is done for good reason: by the end of next year, ...

Spencer Waldron
Spencer Waldron 2 March 2018
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Video and Patriotism Blow Brand Engagements Out of the Water at the PyeongChang Olympics

Video and Patriotism Blow Brand Engagements Out of the Water at the PyeongChang Olympics

Chloe Kim may have made history, but let’s not forget who effectively told athletes’ stories during the Winter Olympics: digital marketers. By tapping video and capitalizing on excitement on social channels for the...

Diana Gonimah
Diana Gonimah 2 March 2018
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Video: Telecom Opportunities: How to Monetize IoT

Video: Telecom Opportunities: How to Monetize IoT

Internet of Things (IoT) is ranked high on the list of revenue generating opportunities for most Telecom Companies. It is expected to become an enormous market with devices from all over the world connected to the IoT...

Ronald van Loon
Ronald van Loon 1 March 2018
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5 Instagram Tips to Boost Awareness of Your E-commerce Shop

5 Instagram Tips to Boost Awareness of Your E-commerce Shop

The online e-commerce space can feel crowded. Follow these Instagram tips to stand out from the crowd.

Graeme Caldwell
Graeme Caldwell 1 March 2018
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The Future of Live Streaming

The Future of Live Streaming

Video content is currently booming in popularity – we watch 100 hours of Facebook videos every day. But it’s live video that really stands out, with the best engagement and viewer interaction. In 2016, Facebook found...

Jake Ward
Jake Ward 1 March 2018
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DIY Tips On How To Do Content Marketing Like A Professional

DIY Tips On How To Do Content Marketing Like A Professional

In the mobile technology industry, Indian app developers are at the forefront of mobile app development. This is no surprise since they know their codes and make applications at affordable rates.

Kenneth Evans
Kenneth Evans 1 March 2018
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Top 7 Live Chat Benefits You Need to Know

Top 7 Live Chat Benefits You Need to Know

What distinguishes a stagnating business from the one that is constantly flourishing in the process of growth is their determination and motivation to excel. Every little improvement that you incorporate in the way...

Mike Alexander
Mike Alexander 1 March 2018
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A Comparison of Deep Learning Frameworks

A Comparison of Deep Learning Frameworks

Whether you are aware of it or not, there is a whole relatively new AI technique in our lives “Deep Learning”. Deep learning enables us to find solutions easily to very complex problems. Today there are dozens of...

Asena Atilla Saunders
Asena Atilla Saunders 28 February 2018
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Why Does Software Cause Security Vulnerabilities?

Why Does Software Cause Security Vulnerabilities?

It seems as though massive malware infections and breaches are reported every day. They’re often blamed on software vulnerabilities, but why is software vulnerable.

Matt Davis
Matt Davis 28 February 2018
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A GDPR-compliant website sets the scene for the whole brand

A GDPR-compliant website sets the scene for the whole brand

As the General Data Protection Regulation approaches, there are some simple lessons that need to be learnt. And the fastest learners should be the web team who define the brand’s first point of contact with customers ...

Ian Woolley
Ian Woolley 28 February 2018
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Cloud - The Cornerstone of Digital Transformation in Healthcare

Cloud - The Cornerstone of Digital Transformation in Healthcare

Today every part of the business is subject to new expectations, competitors, channels, threats and opportunities. Every business has the potential to be a digital business. As the numbers of smart, connected devices...

Roberto Mircoli
Roberto Mircoli 27 February 2018
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Meet the Influencer: John Horsley

Meet the Influencer: John Horsley

The ultimate showdown that every marketer will be watching this year, is one between two industry heavyweight contenders. In one corner: broadcast marketing, the official champion of old-school content marketing. In...

adam enguell
adam enguell 27 February 2018
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Why customers testimonials are so important in helping to convert visitors to your website into new customers.

Why customers testimonials are so important in helping to convert visitors to your website into new customers.

Do testimonials from previous customers on your website, really matter for converting new visitors into customers? The short answer is yes as we explore below.

chris scott
chris scott 27 February 2018
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Networking Event Tips for Introverts

Networking Event Tips for Introverts

Networking events can be a source of terror for the introverted. Expanding on your communication skills in a social setting can greatly influence your career and personal relationships. If you are an introvert...

Drew Page
Drew Page 27 February 2018
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6 Trends in Digital Advertising That Take Us to 2019

6 Trends in Digital Advertising That Take Us to 2019

We live in a world where everything changes so fast — it is basically a mounting heap of “blink and you will miss it” situations. However, there is one very important nuance — the more things change, the more they...

Kate Wolwort
Kate Wolwort 27 February 2018
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Living on the Edge of Artificial Intelligence

Living on the Edge of Artificial Intelligence

Today, we are living in a smart digital era where technologies like Artificial Intelligence (AI), Internet of Things (IoT) and Augmented Reality promise to disrupt our lives for better. Our homes are now equipped with...

Digital Doughnut Contributor
Digital Doughnut Contributor 26 February 2018
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Podcast - The Content State of Mind

Podcast - The Content State of Mind

In our latest csuite podcast we discuss attitudes to branded content with Hannah Bourne, Marketing Director for Children’s at Penguin Random House UK and James Erskine, Managing Director of The Big Shot, who also...

Russell Goldsmith
Russell Goldsmith 26 February 2018
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Carving Insights From Data: State of Analytics in 2018

Carving Insights From Data: State of Analytics in 2018

The year 2018 promises a great deal in the realm of Analytics and Business Intelligence, making them crucial to key enterprise initiatives, strategic decision-making, and management. Even though Big Data is the basis...

Pragya Sugandha
Pragya Sugandha 26 February 2018
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How to Maximize SEO Impact with a Limited Budget

How to Maximize SEO Impact with a Limited Budget

As we all know SEO packages are really expensive and you can just minimise the cost by purchasing a complete SEO package. There are many companies that offer cheap SEO packages, but usually they fail to help you...

Naveen Kumar
Naveen Kumar 26 February 2018
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How to create a solid Brand Identity

How to create a solid Brand Identity

Brand identity –What do you think about it? Is it really important to have one? What is it exactly? It is a simple word with lots of meaning. Nowadays businesses have different meaning and the way people pursuing it...

Hemendra Singh
Hemendra Singh 26 February 2018
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Implementing Long Tail Keywords for Search Engines

Implementing Long Tail Keywords for Search Engines

In today's technology driven world, a strong inter net presence is a vital component of any successful business. When consumers search for a specific product or service, you want your website to be at the top of...

Dania
Dania 23 February 2018
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