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Tips for Designing an Effective Contact Page Congratulations! A potential customer clicked on your Contact page. The contact page is arguably the most important page on your website. It must be easy to find and attractive, without being overwhelming.

                Richard Horvath
                16 February 2018
            
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AI: The Marketer’s Friend or Foe?Artificial intelligence (AI) has been received in much the same way as automation, and industrialisation before it. People are excited by the prospect, impressed by the capability, and worried about what it might mean...

                Xenios Thrasyvoulou
                16 February 2018
            
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Why Your Company Needs Online Reputation ManagementPeople today take to social media and other online platforms to voice their opinions, look for solutions, or generally look up information. Gone are the days where one needed to conduct surveys, online or offline, to...

                Sanjay Gupta
                16 February 2018
            
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Moving Endpoint Security to the Cloud Offers Peace of Mind for Security TeamsCybersecurity can induce anxiety for many. It goes with the territory of being on the front line of their organisation’s defences against the continually evolving threat environment. As malware hits the headlines and...

                Brian Gladstein
                16 February 2018
            
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Google Rankbrain & Your BusinessWhy does Google Rankbrain even matter in the day-to-day running of your business? In the digital marketing world, something we focus a lot of attention on is helping your website to appear when somebody searches...

                Julie Cave
                16 February 2018
            
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Machine Learning is Fascinating but rides on Data QualityVery often they are referred interchangeably but Machine learning (ML) is actually is a type of artificial intelligence (AI) and it enables computers to get into a mode of self-learning without being explicitly...

                Imran Ansari
                15 February 2018
            
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How to use big data analytics to boost your business potentialWith the large database proportion amassed by each business established, the necessity for an organized system of data analysis is crucial to creating smarter business choices and staying earlier than the ever-growing...

                Ileana Cruz
                15 February 2018
            
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Screen Time is ChangingIn science fiction, screens have become a reliable way to date a film. Dominated initially by blue or green flashing lights and ‘TV’ like displays in Star Trek, we have since seen mobile screens, screens worn on...

                Christophe Castagnéra
                15 February 2018
            
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What Mobile App Developers Need to Know About BlockchainSteeply rise in the value of Bitcoin like Cryptocurrency has grabbed the attention of the world and Blockchain technology, which is behind the emergence of Cryptocurrency came into limelight.

                Micheal Jones
                15 February 2018
            
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The Impact of the Bitcoin Revolution on ecommerce IndustryBitcoin trading is a rapidly growing trend all over the globe, and so is the ecommerce business. The instantaneous process, better security and absolute zero intervention of any financial institutions over digital...

                Darshit Parmar
                14 February 2018
            
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How Will GDPR Affect Data Centre Management?It's been nearly 20 years since the UK's data protection laws were updated, within this time the internet and the many devices that rely on the cyber highway to operate have dramatically changed. By now your...

                Matthew Walker Jones
                14 February 2018
            
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The January Jury’s out: five resolutions you NEED to keep in 2018News Year’s resolutions – everyone has them. Hit the gym and get that beach body, book those Spanish classes like you always said you would, and of course, find that new job and see the big bucks roll in. January is...

                Andy Beames
                14 February 2018
            
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Transparency, Engagement & Authenticity: The Story Behind Facebook’s Update In 2017, the “fake news” phenomenon uncovered the realisation that Facebook’s open-access-to-all activity was effectively becoming a liability to the social media giant’s brand and, in turn, the company itself. To...

                Mellissa Flowerdew-Clarke
                14 February 2018
            
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5 Popular Web Application Frameworks for Building Your Website in 2018!Get detailed information about the web application frameworks that will be used the most to develop websites in the year 2018.

                Maulik Shah
                14 February 2018
            
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New Facebook News Feed: Will It Affect You?You may have heard that the Facebook news feed is changing, and that if you’re a business with a Facebook page, you’ll be impacted. Facebook pages have become a staple in the repertoire of businesses looking to...

                Julie Cave
                14 February 2018
            
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“Leads per month” — The most misleading metric in B2B marketingOne of the key goals of Marketing is demand generation and a metric to measure that is leads/month.  Correct? Wrong!

                Umasahnkar Natarajan
                13 February 2018
            
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3 Things You Should Be Doing On Instagram to Grow Your BrandEveryone is looking for an edge on social media. Whether you are building a person brand or working for clients, it is important to know some of the simple ways you can get an advantage on platforms like Instagram...

                Roman Prokopchuk
                13 February 2018
            
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Evaluating & Examining Security Before a “Pressure Event” is Critical  There are countless parallels between cyber and physical security.  I often use physical security to explain cyber to the uninitiated.  An important lesson for both the cyber and physical worlds is to examine your...

                Eric O'Neill
                13 February 2018
            
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3 Marketing Strategies to Win With B2B AppsWhen it comes to making money creating mobile apps, your market can make all the difference in whether you’re met with success or failure. This goes beyond picking which niche or age group to target. It’s more about...

                Nick Rojas
                13 February 2018
            
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Young women hate being reminded by brands they are single on Valentine’s DayWith Valentine’s Day fast approaching, many couples will be pulling out all the stops to spoil their loved ones but a new study indicates that young women are disillusioned with the most romantic day of the year and...

                Letitiah Obiri
                12 February 2018
            
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Has influencer marketing had its time? Is the new-found celebrity status of influencers undermining the authenticity of their output? Are consumers growing tired of being sold to at every turn? What's clear is that digital marketers need to stay alert...

                Amy Mace
                12 February 2018
            
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4 tips to writing an award submission (that will get you the win)Research has shown that a staggering 82% of senior business people would be influenced by a relevant industry-award win when buying products and services. 76% also agreed with the statement “awards are important for...

                Claire Wilson
                12 February 2018
            
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The new AI paradigm in web analyticsNew things are happening in the area of web analytics. It is now possible to use AI as a tool to interpret your web analytics data and these openers up for a new type of services.

                Per Damgaard Husted
                12 February 2018
            
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Public Relations Disaster: How To Bounce BackPublic relations can be a tricky thing for business. On one hand, you need to engage with the public to increase brand awareness and therefore drive increased sales; on the other hand, when you get it wrong, the...

                Julie Cave
                12 February 2018
            
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Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or SalesDoes your company designate a lot of time and resources to Conversion Rate Optimization? CRO can be an extremely effective measure to drive desired user behavior, but it’s short-term. As such, it has little impact on...

                Ada Okoli
                9 February 2018
            
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