Article

Per Damgaard Husted
Per Damgaard Husted 12 February 2018
Categories Data & Analytics

The new AI paradigm in web analytics

New things are happening in the area of web analytics. It is now possible to use AI as a tool to interpret your web analytics data and these openers up for a new type of services.

You could call it AI analytics tools. Today there is four on the market. They have each a different focus, but they all share the idea of giving you more digested information from your website that what is possible conventional web analytics tools.

The three of them are “add-ons” to Goggle Analytics, meaning that they hook into your Goggle Analytics account and process the data for you. The last one works independently of Goggle Analytics.

For the nerds: Needlanalytics.com

Needl is an advanced AI-based tool that you can configure to search for patterns in your data. It is designed as a tool for the advanced data scientist that needs a professional tool to discover new findings in Google Analytics. Needl delivers the findings as web reports.

For Siri fans: Archie.ai

Archie is a new way of thinking how to access your Google Analytics data. You can ask Archie questions in a bot-like manner. It will then present the findings to you in a conversation style interface. It comes with a plugin for Chrome.

For traffic insights: Paveia.com

Paveia presents beautiful layout PDF reports that show your Google Analytics data in a nice way. It uses AI to present optimal campaign suggestions. It is a strong tool for easy understanding and optimizing your traffic.

For traffic and content: canecto.com

Canecto is the only one that works independently of Google analytics. The strength of the system is that is cover traffic, onsite conversions, user journeys and content optimising, so it gives you a broad insight into how to improve your site. Canecto sends you PDF reports just like Paveia does.

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