Article

Sanjay Gupta
Sanjay Gupta 16 February 2018

Why Your Company Needs Online Reputation Management

People today take to social media and other online platforms to voice their opinions, look for solutions, or generally look up information. Gone are the days where one needed to conduct surveys, online or offline, to know how one perceives a particular topic.

All it takes is a simple search to know the sentiments around a brand. It has become very important for businesses to maintain a positive reputation online. If people are saying bad things about you, or your company, would your customers want to reach out to you to help them with their answers? A bad reputation online can really harm the business’ objectives in the long run. 

Here’s why you would to manage your online repuation: 

  • Increase Sales: 

Internet is the first place people reach out to when they are looking for a solution or a product. It is also among the best sources for research since one can easily connect with many people who are contributing to the topic. One of the best ways to improve your sales is by engaging with potential customers online through direct and indirect means such as social media posts, and analyzing the best ways to convert them. A reputation management india companies can share insights from your customer’s behavior and reaction, which in turn can help you understand the best form of communication to go forward with to convert the customers.

  • Build Credibility

Having customer trust is of utmost importance for a business to succeed. Be it an individual or another client in your B2B vertical, the internet gives them a platform to be a citizen journalist, allowing them to raise their voices online if they aren’t happy with your service or your product. A negative word about your brand will spread much faster than a positive one. Having an ORM strategy in place can help you turn a negative review to neutral to a positive one if addressed in time. It helps you build credibility as a brand that cares about its customers and wants to improve the product. A good ORM service can help you connect and design your communication regarding the same. 

  • Build a Brand Image

Along the lines of reputation management when it comes to grievances, an effective ORM can help build the perfect brand image. Constantly monitoring the responses to any form of communication online can help create the brand image your company desires. Putting out a social media post? Understand how your customers are reacting to the same, to make the next post which may elicit more positive reaction. Are your customers talking about one particular aspect of your product in a very positive light? Make it the center of your communication. So much can go right as well as wrong while going online with your brand. The key is to get your act straight.

  • Recruitment

Another one of the reasons why a company can succeed has to do with the talent driving the product. A good online reputation drives in applications in high volume for any job openings. And it’s no secret that a good, qualified candidate will always do his or her research online before accepting an interview call or even applying to your company. Your company’s online reputation can be the deciding factor in the candidate saying yes to you. So have your customers and your online reviews on the happier side to get the best talents to work with you.

Herman Tumurcuoglu
Herman Tumurcuoglu

Great article Sanjay. If ever you want to inspire yourself on ORM topics, I have a blog with hundreds of posts. I have been blogging about online reputation management for years; check it out: https://internetreputation.services/blog/

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