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Go Native – you won’t regret it!

Go Native – you won’t regret it!

Ever wondered how and why your Facebook feed was filled with interesting content you cared for? Do you feel discouraged because your ads seem useless? We might have something for you...

Alexandra Radugina
Alexandra Radugina 9 February 2018
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Cognitive computing: Moving From Hype to Deployment

Cognitive computing: Moving From Hype to Deployment

Although cognitive computing, which is many a times referred to as AI or Artificial Intelligence, is not a new concept, the hype surrounding it and the level of interest pertaining to it is definitely new. The...

Ronald van Loon
Ronald van Loon 9 February 2018
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3 Devastating Mistakes in B2B Content Marketing

3 Devastating Mistakes in B2B Content Marketing

There are 3 mistakes that can completely undermine your B2B marketing attempts - let's review them to make your work more efficient and resultative.

Warren Fowler
Warren Fowler 9 February 2018
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The Six Striking Stats Signalling The Strength Of UGC That Every Marketer Should Know

The Six Striking Stats Signalling The Strength Of UGC That Every Marketer Should Know

Are you ready for the user generated content (UGC) takeover? Because it’s here in a big way. All it takes is about five seconds on Instagram or Facebook to see firsthand how integral UGC has become to modern marketing...

Luisana Cartay
Luisana Cartay 9 February 2018
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7 Tips for Integrating UX Into Your Website Design

7 Tips for Integrating UX Into Your Website Design

A good website must provide a good experience for its users or they won't stick around for long. Here are some vital UX aspects to consider for your website.

Richard Hammond
Richard Hammond 8 February 2018
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Understanding Bounce Rate and Why it is So Important

Understanding Bounce Rate and Why it is So Important

Many companies as well as individuals who have online businesses don’t really understand bounce rate.

Neil Capstick
Neil Capstick 8 February 2018
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What are the Key Essentials for Digital Marketing Strategy?

What are the Key Essentials for Digital Marketing Strategy?

Different channels of Digital Marketing help you grow your business and boost your ROI. To make sure your business catches your customer’s eye when the need arises is of utmost importance. Hence below shared key...

Anubhav Garg
Anubhav Garg 8 February 2018
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How to Promote Your Brand by Interlinking Social Media Marketing and Online Reputation Management

How to Promote Your Brand by Interlinking Social Media Marketing and Online Reputation Management

Social media marketing is becoming increasingly a requirement for businesses to prosper. Most people are turning to social media and a business’s online reputation to make decisions on the product. Therefore, social...

Sorav Jain
Sorav Jain 8 February 2018
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Have we got a training and safety programme in place?- A key question today’s CEOs should ask

Have we got a training and safety programme in place?- A key question today’s CEOs should ask

I have recently been writing a series of articles that tackle the various questions CEOs should be asking their teams when it comes to cybersecurity prevention. In this article I am going to address why CEOs should...

Rick McElroy
Rick McElroy 7 February 2018
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The Internet's Reaction to Star Wars: The Last Jedi [INFOGRAPHIC]

The Internet's Reaction to Star Wars: The Last Jedi [INFOGRAPHIC]

The wait is finally over! The second installment in the latest chapter of the Skywalker Saga has arrived and rules this galaxy. At Sotrender, we checked how "The Last Jedi" was welcomed by the Internet...

Jan Zajac
Jan Zajac 7 February 2018
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How B2B should market their business digitally in 2018

How B2B should market their business digitally in 2018

The rise of digital marketing over the last decade has been phenomenal. Many B2B companies are already successfully getting great results using digital marketing strategies, but don't get left behind! Here...

Victoria Ward
Victoria Ward 7 February 2018
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Traditional and Digital Marketing: How to Integrate the Two Strategies

Traditional and Digital Marketing: How to Integrate the Two Strategies

This publication will highlight how people can bring back the traditional marketing strategies and integrate them into the newer digital strategies that have taken the world by storm.

David Staples
David Staples 7 February 2018
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Understanding The Impact Of Competitive Benchmarking Programs

Understanding The Impact Of Competitive Benchmarking Programs

Brands that are able to measure, analyze and understand how competitors in their industry are performing are positioning themselves to better provide a leading customer experience to its base. The information provided...

Daniel Bakst
Daniel Bakst 7 February 2018
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Personality is important. Even in robots.

Personality is important. Even in robots.

We spent the past few months carefully constructing the world’s first AI-only ecommerce platform. Here is what we learned…

Digital Doughnut Contributor
Digital Doughnut Contributor 7 February 2018
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Transform Your Business by Incorporating a Social Media App

Transform Your Business by Incorporating a Social Media App

If gaining a massive following is the sole reason you are active on various social media platforms, you are on the wrong track. Your followers will get bored sooner or later, so it is vital for you to turn them into...

Nick Rojas
Nick Rojas 6 February 2018
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PyeongChang 2018 – How not to anger the Olympic overlords with your social media posts (The Return of Rule 40)

PyeongChang 2018 – How not to anger the Olympic overlords with your social media posts (The Return of Rule 40)

The PyeongChang 2018 Olympic Winter Games are right around the corner, so get ready for a ton of social media posts about it. Everyone loves watching the games, talking about it, and supporting their favourites...

Jan Zajac
Jan Zajac 6 February 2018
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What The Past Teaches Us About Web Design & Development’s Future

What The Past Teaches Us About Web Design & Development’s Future

Every business can benefit a lot from a nicely built website. It is the age of digital revolution. You cannot make a fortune if you don’t know how to utilize the rich resources on the net. The ever-improving mobile...

Ram Mohan
Ram Mohan 6 February 2018
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Valentine’s Day Marketing Ideas to Grab Customers’ Attention

Valentine’s Day Marketing Ideas to Grab Customers’ Attention

Love is a multi-billion dollar industry. With last year’s total consumer spending sitting at an impressive $18.2 billion, Valentine’s Day has become an essential holiday for businesses both big and small. It’s time to...

Courtney Baird-Lew
Courtney Baird-Lew 6 February 2018
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Video Engagement, Where To Next?

Video Engagement, Where To Next?

Go square, go long and go large - that is the recipe for a strategy to continue growing your video engagement, despite the negative effects of looming Facebook changes.

Dror Ginzberg
Dror Ginzberg 5 February 2018
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The Who’s Who of UK Cities on Facebook

The Who’s Who of UK Cities on Facebook

Social media is a key part of everyday life nowadays, even for cities! This proper presence is of utmost importance to promote their attractions, events and what unique aspects the city has to offer. From the early...

Jan Zajac
Jan Zajac 5 February 2018
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Everything you need to know about Google customer reviews

Everything you need to know about Google customer reviews

Having customer reviews on your website is a sure-fire way to build trust and improve conversion rates. Find out about Google Customer Reviews and how you can use them.

Richard Hammond
Richard Hammond 5 February 2018
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Why fashion sites have the lowest cart abandonment rates

Why fashion sites have the lowest cart abandonment rates

Fashion retailers enjoy the lowest abandonment rates across five sectors we tracked, so I'm looking at the reasons for this, and the lessons other retailers can learn.

Graham Charlton
Graham Charlton 5 February 2018
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The three key trends shaping digital customer experience strategies

The three key trends shaping digital customer experience strategies

In a world in which anything can go viral and kill a brand's reputation in a matter of hours, businesses need to up-the-ante and deliver innovative, state-of-the-art, seamless experiences every single time...

Geoff Galat
Geoff Galat 5 February 2018
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23 Important Holidays to Keep An Eye On in 2018

23 Important Holidays to Keep An Eye On in 2018

For marketing professionals, the word ‘holiday’ is packed both with promise, and a sense of tension. The potential for bigger and better sales, more customers, leads, and a general interest in your product increases...

Courtney Baird-Lew
Courtney Baird-Lew 5 February 2018
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Vertical Search: How Your Business Can Benefit

Vertical Search: How Your Business Can Benefit

Vertical search engines contain information in their indexes about a specific topic, rather than a wide, all-encompassing search engine like Google. These specialised search engines are aimed only at people interested...

Julie Cave
Julie Cave 5 February 2018
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