Go Native – you won’t regret it!
Ever wondered how and why your Facebook feed was filled with interesting content you cared for? Do you feel discouraged because your ads seem useless? We might have something for you...
THE ADVERTISEMENT OF TODAY
As advertiser Howard Gossage said in the past, “Nobody reads ads. People read what interests them. Sometimes it’s an ad”. Today, people search for content more than form. They want to be captivated by a subject. That’s why companies need to work twice as hard to attract and build a target audience. Good content is what creates a relationship between a brand and its customers. It’s important to present ads in a good context, in order to attract and not to bother the potential customer.
Considering the fact people are more and more suspicious about what they see online, they tend to believe user-generated content the most. Perfect! That is actually what native advertising is all about. Well, partly…
SO, WHAT IS NATIVE AD?
The term ‘native adverting’ appeared at the end of 2012 in the United States. Publicists and advertisers exposed the fact usual banners and other advertising formats were becoming obsolete. That’s when the idea of native advertising emerged.
Paid media where the ad experience follows the natural form and function of the user experience in which it is placed. When the ad is not intrusive, a user is more likely to become a customer.
This way, you gain valuable visibility by really adapting to your audience. Just like a chameleon!
In-stream videos, sponsored tweets or Instagram posts are all native advertising content, presented almost seamlessly when you consume your content.
Efficiency and subtlety are the keys to your success.
WANT TO GET STARTED WITH NATIVE ADS?
Now let’s talk about the real deal. You may wonder, “how do I turn myself into a chameleon with a winning native advertisement?” Easy. The Whichit platform is a great tool for you to create and publish native ads.
Whichit gives you a glimpse into your audience’s mind with a unique ad unit. With this innovative marketing tool, you can create ads your audience WANT to interact with.
In minutes, anyone can easily create trivia, quizzes, surveys as interactive ad units that provide the perfect native advertising as they are fun, increase user engagement and gain better ROI for your campaigns. Just like an ad without advertising.
NOT FULLY CONVINCED? THE FOLLOWING CASE STUDY WILL GIVE YOU THAT LITTLE PUSH YOU NEED ;)
‘Get the Gloss’ is a site that unites the best in beauty and health. They work with leading makeup artists, hair stylists, nutritionists and wellness practitioners to bring their readers the expert view on news and trends in beauty and wellness, and create specialist guides to help readers be their happiest, healthiest self.
Looking to increase their brand awareness and lead generation, ‘Get The Gloss’ teamed up with Whichit and the luxury online shopping site ‘Avenue 32’. They created a brilliant contest, in which the audience would answer a 5-question Whichit Survey in the form of a native ad, on the Get The Gloss site, and enter their email for a chance to win a designer handbag of their choice filled with beauty products from the luxury fashion site.
At the end of the campaign the results were incredible. After publishing the Avenue 32 Whichit ad, Get The Gloss reached over 5,900 unique views, 75% engagement rate, and 97% completion rate.
In addition, thanks to Whichit’s integrated dashboard, ‘Get the Gloss’ gained actionable insights about their audience such as their origin, product preferences, connections between products and who’s more likely to engage!
Discover connection between products. Get the Gloss discovered that most of the users who liked the brown leather bag also preferred the mascara and the foundation.
Wow… right?...
Original article.