Article

Richard Horvath
Richard Horvath 16 February 2018
Categories Content

Tips for Designing an Effective Contact Page

Congratulations! A potential customer clicked on your Contact page. The contact page is arguably the most important page on your website. It must be easy to find and attractive, without being overwhelming.

Congratulations! A potential customer clicked on your Contact page. They are ready to connect, whether that is to ask a question or purchase your product or service. The contact page is arguably the most important page on your website. It must be easy to find and attractive, without being overwhelming. A poor web design could mean missing important customer feedback, project opportunities, and those all-important sales. Here are a few tips on designing an effective Contact page:

Keep It Short and Sweet

There’s plenty of space on your homepage and other pages to extol virtues of your products and services. If a user clicks on your contact page, they are ready to talk to you! The design should be simple, with few graphics. Include a call-to-action, a short form and other pertinent contact information such as your address or phone number.

Give Customers Options

Though you want to keep is as simple as possible, I highly recommend giving customers at least a couple of options for contacting your company. Not everyone likes to use email or fill out forms. Providing an alternate contact method could seal the deal when it comes to your next sale. Include a phone number or business address for those that prefer more personal contact.

Test, Test, Test

Your Contact page is useless if it’s not working properly. This is the one of the most important pages to test out before your website goes live. Is the web form on your contact page going to the correct person? Can a user tell which forms are mandatory in order to properly submit? Be sure your form submission doesn’t take too long - you don’t want to risk timeouts, which could result in frustrated customers and missed sales opportunities. Don’t test your form just once and forget about it either - make it part of your regular website audit.

Make Sure It’s Mobile-Friendly

Consumers are using their mobile devices to search and make purchases more than ever. According to Nectafy, 88% of consumers who search for a type of local business on a mobile device contact them within 24 hours. All of your web pages should be responsive, but the contact opage is particularly important. If a potential customer clicks on your contact page and they can’t view it easily on their phone, you may be missing out potential revenue.

Follow-up with a Solid “Thank You” Page

The “Thank You” page should immediately follow a successful form submission. This not only assures your potential customers that their form submission was successful, it also lets them know that they are important. You can also use this page to set an expectation. For example, you could let users know that your team will be in touch within 24 hours or one business day. Solid communication goes a long way!


Contact pages play a major role of facilitating communication with a website’s visitors. If it provides too much or too little information, a potential customer will simply click on over to a competitor. An effectively designed page makes it easy for users to contact you, without overwhelming or turning them away. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The World Is Shrinking: 6 Degrees of Separation Is Now 2!

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research...

Scott Christley
Scott Christley 9 August 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
Cats and Dogs Boost Your Business By 300%. Here’s How.

Cats and Dogs Boost Your Business By 300%. Here’s How.

It’s the age-old question that has endured ever since the creation of the internet: are you a cat person or a dog person? Or do you love both cats and dogs? We have both dog lovers and cat lovers at Sortlist, so it...

Aline Strouvens
Aline Strouvens 27 August 2021
Read more