Tips for Designing an Effective Contact Page
Congratulations! A potential customer clicked on your Contact page. The contact page is arguably the most important page on your website. It must be easy to find and attractive, without being overwhelming.
Congratulations! A potential customer clicked on your Contact page. They are ready to connect, whether that is to ask a question or purchase your product or service. The contact page is arguably the most important page on your website. It must be easy to find and attractive, without being overwhelming. A poor web design could mean missing important customer feedback, project opportunities, and those all-important sales. Here are a few tips on designing an effective Contact page:
Keep It Short and Sweet
There’s plenty of space on your homepage and other pages to extol virtues of your products and services. If a user clicks on your contact page, they are ready to talk to you! The design should be simple, with few graphics. Include a call-to-action, a short form and other pertinent contact information such as your address or phone number.
Give Customers Options
Though you want to keep is as simple as possible, I highly recommend giving customers at least a couple of options for contacting your company. Not everyone likes to use email or fill out forms. Providing an alternate contact method could seal the deal when it comes to your next sale. Include a phone number or business address for those that prefer more personal contact.
Test, Test, Test
Your Contact page is useless if it’s not working properly. This is the one of the most important pages to test out before your website goes live. Is the web form on your contact page going to the correct person? Can a user tell which forms are mandatory in order to properly submit? Be sure your form submission doesn’t take too long - you don’t want to risk timeouts, which could result in frustrated customers and missed sales opportunities. Don’t test your form just once and forget about it either - make it part of your regular website audit.
Make Sure It’s Mobile-Friendly
Consumers are using their mobile devices to search and make purchases more than ever. According to Nectafy, 88% of consumers who search for a type of local business on a mobile device contact them within 24 hours. All of your web pages should be responsive, but the contact opage is particularly important. If a potential customer clicks on your contact page and they can’t view it easily on their phone, you may be missing out potential revenue.
Follow-up with a Solid “Thank You” Page
The “Thank You” page should immediately follow a successful form submission. This not only assures your potential customers that their form submission was successful, it also lets them know that they are important. You can also use this page to set an expectation. For example, you could let users know that your team will be in touch within 24 hours or one business day. Solid communication goes a long way!
Contact pages play a major role of facilitating communication with a website’s visitors. If it provides too much or too little information, a potential customer will simply click on over to a competitor. An effectively designed page makes it easy for users to contact you, without overwhelming or turning them away.