Article

Nick Rojas
Nick Rojas 13 February 2018
Categories B2B, Mobile

3 Marketing Strategies to Win With B2B Apps

When it comes to making money creating mobile apps, your market can make all the difference in whether you’re met with success or failure. This goes beyond picking which niche or age group to target. It’s more about the mindset of your target customer.

Choosing business-to-business (B2B) as their preferred model gives developers the advantage of less direct competition with their apps and more profit from less downloads. For developers who are looking to take advantage of their programming skills in the B2B market, here’s three strategies that will allow you to win new customers with your marketing.

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1. Identify Which Clients Work Best for Your Business

Just as how you would put together a comprehensive marketing plan in analyzing trends of other apps, games, and entertainment, you need to do just as much due diligence if not more when going B2B.

Who is your target client’s target customer, and what would they need to use an app for? If you discover this then the first step is over. The next step is how you can convince them to use your services to reach their customers.

2. Show Your Clients Your Methods in Action

If you can create an app for your clients, demonstrate it to them first. For instance, if your clients were luxury car vendors, you could create an app that their target audience would find useful. Imagine creating a comprehensive app with information on owning high end cars and the best places to drive them. Their customers would find this useful and it could lead to sales.

Depending on their industry, you can create an app to demonstrate the benefits they could get and why they need such an app for themselves. Even if your demo app doesn’t yield many downloads, in a high end industry a few dozen users is more valuable than a few thousand freebie seekers.

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3. Create The Infrastructure and Rinse and Repeat

If you’ve successfully created a sustainable app for an industry, you can take that app and target other businesses as well. You can rebrand it to your specific client’s needs and get paid more for custom changes. With each new client comes testimonials and referrals for more work.

From there you can decide to stay in the industry or reach out to clients in adjacent industries. You are far less limited by thinking of yourself as a business than just an app developer, or especially having your business revolve around one single app or a number of them.

The road to success as an app developer can be longer or shorter depending on the direction you choose. You can always do your best to promote an app that already exists, or take your talents into a new direction, such as B2B. Whatever you choose, make sure it’s one you see yourself enjoying in the future.

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