Article

Naveen Kumar
Naveen Kumar 26 February 2018
Categories Advertising

How to Maximize SEO Impact with a Limited Budget

As we all know SEO packages are really expensive and you can just minimise the cost by purchasing a complete SEO package. There are many companies that offer cheap SEO packages, but usually they fail to help you achieve your goals. Find out how you can maximize the impacts of SEO within your limited budget.

Many organizations wish they had an unlimited budget to make their website catchy and increase the online presence of the site. In fairy tales it might be possible but not in real world. So here the SEO's must prioritize their site and budget and balance the scale to adjust the maintenance of the site as well as keeping in the mind the budget.

So it is a difficult task to boost the SEO impact and at the same time handle the site within the budget. Many assume it is not possible at all, to get one thing the other should lose such type of mentality is followed by companies. But the digital presence of the site can be managed within the limited budget if one can know few tactics and smart budgeting techniques. Let’s see what are they and how an organization can use their tactics to boost the SEO Services at low budget.

Outsourcing the Project:

The outsourcing is nothing but handing over specific projects to the contractors or employee outside the work environment to get the job done. This method is highly effective because appointing a person on payroll and handing over the project once in a time is a waste of money. In this case, the company is paying the payroll employee even there is no project to do. Additionally, if a company only needs certain tasks done at irregular periods, working with a contractor or agency ensures then company only spending money when it’s actually needed.

A contractor or agency also makes sense if they have resources or knowledge that is beyond what an ordinary payroll employee in the company attains. This could include advanced technology, databases, or specialized teams that have more experience than what is available for your team.

Strategize the future of the company:

For instance, if a company grasp that it needs a more advanced SEO strategy for the next year or quarter, but aren’t sure where to start, having an outside person or team of experts create one for the organization has a lot of benefits. An outsider will often catch things insider of the company might have missed since they aren’t.Having a direction then helps in-house teams get more done.

Automate where it can be done:

Some in-depth tasks take a lot of manual time and labor which is again a time and cost issue here.But it is possible to automate some SEO tasks that help save time and budget because a person doesn’t have to do it manually when they can automate it.Using SEO tool suites or dashboards that Company probably already have a subscription to can run several different automated tasks, like

  • Monthly audits with tools like Deep Crawl
  • Link-loss monitoring with tools like ahrefs

Monthly audits with tools like Deep Crawl

Once an organization creates a website profile in the tool, then it can set automated basic audits to run monthly. And also these can check for best practice areas of SEO like proper titles etc.

Link-loss monitoring with tools like ahrefs: one can also keep track of how the company link profile is doing with link-loss monitoring, which runs automated reports (e.g., monthly or quarterly). These reports highlight any links organization has lost during the last set interval, which can help the organization link building efforts and problem solve to get the link back.

SEO-Agency-Search-Engine-Optimisation.jpg

Look for the gaps in the competitor's website:

It is always a good idea to work on a small SEO budget is to look for content gaps at the company's competitors. Watch their social media activity to search for their social media marketing strategies, read their blogs, see what they are missing, read the comments and find out what other people’s needs are and start making fresh new content or improve the one the organizations already have. If the company found the gaps, then it can use the new content and share it to generate a new client.

And once again write new pieces of content based on what those people were asking for, post links with answers and reach out to webmasters who wrote similar content to create a debate. It could be a great chance for the company to get links because it has fulfilled a need and helped fill in an important gap.

Guest Blogging Always works:

Every tech savvy knows what a guest blogging is it is an idea that a copywriter creates content for a blog that is not theirs. But it is a good opportunity to develop awareness and prove that one is an expert in SEO Services industry. Make sure to choose relevant blogs, that they have engagement on the blog. Also, seek that those blogs are trustworthy and have relevant content. When an organization decides to take this idea into consideration, follow the next goals:

  • Always target the blogs with a whole new audience;
  • Be confident and present yourself as a thought leader;
  • Engage yourself in conversations with well-known bloggers in SEO industry from the blogosphere.

Look for the Long Tail Keywords and Phrases:

Another idea to build a robust SEO strategy on a limited budget is to go for long tail keywords or phrases. Also, the company can use this tip if it is in a competitive niche, try to make organization noticed among the big guys and want to show the company face in the top results.

It is really necessary to do a keyword research, first. It is better to optimize for a long tail keyword if the company have a small budget because the company might not be aware of having a necessary asset to compete with large enterprises. So make sure that site got the right keywords, not too specific, though because in that situation nobody might look for them.

Leave a trail marker for the clients to follow:

Become a Recognized Content Publisher to Increase Awareness and Authority in Your Industry

One should always focus on SEO strategy on quality and consistency. If they become a recognized content publisher, then they will have a better chance to increase awareness and authority in the industry.

One can easily become a content marketing rock star by following experts and well-known content marketers that do it for a living. Get involved with them, ask and get answers to see how to get better. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more