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Social Business Patterns - looking at how social adds value to any business

Social Business Patterns - looking at how social adds value to any business

IBM seems to be on a roll at the moment, and almost weekly I am seeing new marketing material from them to do with social business.

Digital Doughnut Contributor
Digital Doughnut Contributor 12 June 2013
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Five reasons why owning your brand's Search engine Results Page is a good idea

Five reasons why owning your brand's Search engine Results Page is a good idea

Here are five good reasons why you should be assessing your brand's SERPs much more strategically.

Digital Doughnut Contributor
Digital Doughnut Contributor 7 June 2013
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Use All of Your Digital Tools to Find Success Online

Use All of Your Digital Tools to Find Success Online

Using all of your digital tools effectively is the key to finding success online.

Digital Doughnut Contributor
Digital Doughnut Contributor 7 June 2013
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Enhanced Campaigns: better context or just more money for Google?

Enhanced Campaigns: better context or just more money for Google?

From 22 July Google will be making its much-hyped Enhanced Campaigns available to everyone, under the banner of ‘Marketing for a constantly connected world'.

Digital Doughnut Contributor
Digital Doughnut Contributor 4 June 2013
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Will we start to see the rise of the social business guru?

Will we start to see the rise of the social business guru?

What do we need to do to believe that social business gurus (whatever they are) know what they are talking about?

Digital Doughnut Contributor
Digital Doughnut Contributor 3 June 2013
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A week in the life of a start-up tech business

A week in the life of a start-up tech business

Pimping a new business ....

Nadio GRANATA mcim,fhea
Nadio GRANATA mcim,fhea 30 May 2013
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How to optimize your website for search engines

How to optimize your website for search engines

Written for the novice, here are several SEO tips to help you optimize your website for search engines.

Ron Foreman
Ron Foreman 30 May 2013
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Battling poorly implemented IVRs

Battling poorly implemented IVRs

Nigel Clarke, a self-confessed call centre menu enthusiast, is attempting to fight call centre menus, in a very unique w

Nicola Brookes
Nicola Brookes 29 May 2013
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Something old, something new: Yahoo buys Tumblr

Something old, something new: Yahoo buys Tumblr

The mixed reaction to internet veteran Yahoo's $1.1bn purchase of fashionable blogging web site Tumblr comes as little surprise. Nicola Smith looks at the implications...

Digital Doughnut Contributor
Digital Doughnut Contributor 28 May 2013
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Using Social Media to land a job #SocialRecruiting

Using Social Media to land a job #SocialRecruiting

As a recruitment agency we utilise the advantages of Social Media - this blog outlines how to land a job using social...

Aleyx Perks
Aleyx Perks 26 May 2013
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What is Facebook Graph Search

What is Facebook Graph Search

Just what the heck is Facebook Graph and what does it mean to me?

Justin Wilson
Justin Wilson 23 May 2013
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Go Digital! or Go Fishing!

Go Digital! or Go Fishing!

The Future of Digital Media, The recent wave of technological changes and its effect on the near future of advertising.

Zeeshan Sheikh
Zeeshan Sheikh 23 May 2013
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Keeping Your Customers Engaged After the Contest is Over

Keeping Your Customers Engaged After the Contest is Over

Increasing "Likes" and "Follows" may seem important, but how you engage those people is critical.

Digital Doughnut Contributor
Digital Doughnut Contributor 23 May 2013
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Should followers help you jump queues?

Should followers help you jump queues?

A million-dollar question you may not yet have asked, but which will undoubtedly crop up over the next few years, is whether or not social media influence should allow people to jump the queue waiting to speak to a...

Digital Doughnut Contributor
Digital Doughnut Contributor 21 May 2013
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The problem with project-based content marketing

The problem with project-based content marketing

UK marketers say their biggest challenge is to create enough content. They told the Content Marketing Institute and the Direct Marketing Association they struggle to keep up with what they believe is a demand from...

Karen Webber
Karen Webber 21 May 2013
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Graph Marketing Defined

Graph Marketing Defined

Graph Marketing is a strategy that places customers and their networks of influence at the center of marketing and advertising by leveraging their social identities, conversations, and communities.

Jeremi Karnell
Jeremi Karnell 20 May 2013
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Five Tips to DIY Social Media Training

Five Tips to DIY Social Media Training

Making your organization social is a smart move. Learn how to DIY the training.

Rachel Metscher
Rachel Metscher 15 May 2013
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Google Knowledge Graph: Answers Not Pages

Google Knowledge Graph: Answers Not Pages

In May 2012, Google announced a new feature to its search product: a knowledge base that would contain verified informat

Caroline Oliver
Caroline Oliver 8 May 2013
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Multichannel Strategies and too much advertising: What lack of collaborative approaches and technologies has to do with it

Multichannel Strategies and too much advertising: What lack of collaborative approaches and technologies has to do with it

Advertising, industry events & news, Technologies&Digital

Monia Galardi
Monia Galardi 7 May 2013
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"Sprint" and "Scrum" without breaking a sweat!

"Sprint" and "Scrum" without breaking a sweat!

Working by the Agile Manifesto allows a company to ensure project costs are kept down to a minimum.

Robert Yardy
Robert Yardy 29 April 2013
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Will earned media stop advertising eating itself?

Will earned media stop advertising eating itself?

When everyone else is shouting, can you make yourself heard by whispering? Or do you need a different approach?

Michael Nutley
Michael Nutley 29 April 2013
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Taking a leap out of Felix Baumgartner

Taking a leap out of Felix Baumgartner's book

What Felix Baumgartner had to say at the Adobe Summit

Caroline Oliver
Caroline Oliver 26 April 2013
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Twitter explosions!

Twitter explosions!

Did you follow the news of the unfolding Boston tragedy on TV or on Twitter?

Caroline Oliver
Caroline Oliver 18 April 2013
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Book Review of

Book Review of 'Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire'

In my public elementary school, I was placed in the Gifted and Talented program. I'm not trying to impress anyone but mention it to describe the environment in which our small group was immersed each week. Though...

Justin Mendoza
Justin Mendoza 18 April 2013
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Copycat Packaging: Legitimate Competition Or Unfairly Misleading?

Copycat Packaging: Legitimate Competition Or Unfairly Misleading?

The existence of copycat packaging is something that most consumers take for granted today but is it misleading?

Chris Jenkinson
Chris Jenkinson 16 April 2013
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