Article

Justin Wilson
Justin Wilson 23 May 2013
Categories Social Media

What is Facebook Graph Search

Just what the heck is Facebook Graph and what does it mean to me?

It has been three months since Facebook started to roll-out Facebook Graph Search, but there is still little known about what it does, and even less known about what the implications of it are.  This blog post aims to shed a little light on this new and potentially game-changing tool.

 

What is it?

 

Facebook has a huge database of information that it collects from its one billion users.  With last year’s IPO, it is under pressure to turn this big data into revenue, and Facebook Graph Search is a means of achieving this.  It is a semantic search tool, meaning that it looks for the context of your search, not just the words of your search (e.g. if you searched for boiler, it will try and work out if you are looking to purchase a boiler, or looking to find an engineer to service one). 

 

The first port of call for Facebook Graph Search is the user’s network of friends.  It will then look to information shared by users who are not listed as friends, but whose privacy settings are set to public.  And finally, it will supplement the search results directly from Microsoft’s Bing search engine.  In the future, it is likely that Instagram photos will appear in search results, but I think this is something for 2014.

 

What does it mean?

 

I think that it would be wrong to think that this is a threat to Google’s dominance of search.  For me, I think they are different tools – Google uses the whole of the web to search for matching page results relating to user keywords (although it is becoming stronger with semantic search, it is still keyword-based).  Facebook Graph Search uses a network of data which is driven by your Facebook friends to find semantic search results.  So, what should you do to prepare for Facebook Graph Search?

  • Check your personal privacy settings – if you have a personal Facebook page and your privacy settings are set to public, you may appear in search results from people that you don’t know.  You have been warned!
  • Update your Company page – make sure that your company page categorises your business correctly, so that you appear only in the most relevant searches
  • If your business has a physical presence, encourage fans to check-in using Facebook Places – this will be viewed as an endorsement of your service and will help you in search results

Facebook Graph Search may level the playing field of search.  A small business with a Facebook page which has loyal fans can compete with companies whose huge budgets help them score highly in SEO and PPC. 

 

What do you think about Facebook Graph Search?  Game-changer or just the next fad?

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
14 Amazing Examples Of Brands Killing It With Facebook Ads

14 Amazing Examples Of Brands Killing It With Facebook Ads

How do you design the perfect Facebook ad that converts? A lot of people will start throwing money at Facebook, but not see any success. This comes either because they don’t have a proper strategy for their Facebook ads or their ads are not well designed. But for those brands which have a good strategy and work hard to test and refine their advertising, Facebook ads can generate huge profits. And we’ve found 14 of such examples.

Luisana Cartay
Luisana Cartay 11 December 2017
Read more