Five reasons why owning your brand's Search engine Results Page is a good idea
Here are five good reasons why you should be assessing your brand's SERPs much more strategically.
In the chaotic and relentless chase to achieve a top ranking position for high traffic generic keywords, it’s easy to overlook the importance of one search engine results page (SERP) on Google that’s a lot closer to home: the one for your brand name.
For search engine professionals, this page is, historically at least, not really where the fun is. On-site optimisation best practice should deliver you the first result, and probably one or two below that as well. But, with traffic for a brand term mostly being lower (in many cases significantly) than the most relevant large generic terms it’s not often viewed as a route towards SEO glory.
However, as the structure of the web gets more social, and the content of Google’s search engine’s results pages becomes increasingly multi-faceted, you should really be assessing your brand’s SERPs much more strategically, and certainly in broader terms than simple SEO value. Here are five good reasons why.