Article

Justin Mendoza
Justin Mendoza 18 April 2013
Categories Social Media

Book Review of 'Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire'

In my public elementary school, I was placed in the Gifted and Talented program. I'm not trying to impress anyone but mention it to describe the environment in which our small group was immersed each week. Though my memory is (often) more impressionistic, I remember a vibrant classroom with different areas and activities that fostered learning, playing, and dreaming.

In my public elementary school, I was placed in the Gifted and Talented program. I’m not trying to impress anyone but mention it to describe the environment in which our small group was immersed each week. Though my memory is (often) more impressionistic, I remember a vibrant classroom with different areas and activities that fostered learning, playing, and dreaming.

 

We explored disparate disciplines from Greek mythology to the Russian language to the inventions of Rube Goldberg, a Montessori-style approach provided stimulation and structure. And like the Apple ad campaign, we were encouraged to be and ’Think Different’. When my family moved the next year and the Gifted and Talented program in my new school district had a narrow focus on math and science, it was like seeing the world in black and white after having viewed it in Technicolor.

 

Think Different 
 

I reflected back on this while reading Creative Intelligence by Bruce Nussbaum, a former editor for BusinessWeek and professor at Parsons School of Design. Nussbaum would characterize the first experience as an example of a ‘magic circle’, an intentional space with its own rules where creativity and collaboration can flourish. If you’ve participated in something like a running club or Toastmasters, you’ve been part of a magic circle.  
 

 Although the book explores the creative process and ways to apply these practices in transformative ways, Nussbaum also emphasizes that we all have the capacity to be creative if we reframe our skills. And with the democratization of information and technology, we have tools that enable us to unleash our entrepreneurial drive and bring innovative products and services to the marketplace.

 

 Access to social media, crowdfunding sites, and 3D printers has made it possible to turn our passions into projects that resonate with consumers seeking greater authenticity and community. Ironically, the pervasive effects of globalization have fueled the rise of local economies, sustainability practices, and the appreciation of all things artisanal. In the trendiest cities with high concentrations of young creative professionals (another type of magic circle), like Brooklyn and Portland, the culture of craft fairs and food carts is itself being branded and exported.

 

3D printers
 

As Nussbaum’s notion of ‘Indie Capitalism’ continues to take root in our lives and imagination, successfully channeling the creative energy of individuals and organizations has the potential to revolutionize our economy.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy.

Jan Zajac
Jan Zajac 15 August 2017
Read more
Twitter: The Complaint Box?

Twitter: The Complaint Box?

Twitter has proved to be a vastly versatile platform over the years – but has the facilitated interaction between brands and customers turned it into a complaint box?

Teodora Miscov
Teodora Miscov 18 August 2017
Read more
3 reasons why pdf files shouldn't drive your content strategy

3 reasons why pdf files shouldn't drive your content strategy

Technical communication is everything related to the creation and distribution of your company’s product support information. But while product documentation is created to help users - partners, suppliers, installers and customers - it’s not always user friendly! In fact, creating immersive and personalized experiences to all potential end users is one of today’s biggest challenges faced by marketers.

Inês Pimentel
Inês Pimentel 17 August 2017
Read more