Article

Keeping Your Customers Engaged After the Contest is Over

Increasing "Likes" and "Follows" may seem important, but how you engage those people is critical.

The top goal of every client I meet with is to increase the number of "Likes" and "Followers" on their social media pages, but they’re unaware that these metrics don’t accurately gauge a brand’s success. Contests and promotions are great ways to boost these numbers immediately, but the more important question is how to hold on to your customers’ interest after the winning is over.

 

Social media gives brands an opportunity to listen to customers’ conversations and then speak to them on a more personal level while actually understanding what they want and providing the conduit for a much deeper connection. There is no ROI on trust and loyalty, but when you put the sales first mentality aside and truly connect with people, you build trust, and potentially a customer for life. Brands like Oreo, Starbucks and Dunkin Donuts have been able to make these kinds of connections. By building an audience of loyal customers, they’re able to create the viral content that we talk about every day while generating the kinds of metrics that we all envy.

 

Provide value to people’s lives beyond the contest. When you connect with them, you build trust, and only then do you earn the right to monetize that relationship. Listen, be accountable, earn, empower and help. We’re in a time where customer service is lacking and the customer’s voice is becoming more valuable to your business’ success. A "Like" may be the most visible metric on the surface, but 200 passionate brand ambassadors will have a much greater impact on your success than 10,000 disconnected "Followers".

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more