Article

Categories Social Media

Use All of Your Digital Tools to Find Success Online

Using all of your digital tools effectively is the key to finding success online.

Many of the new clients I begin working with come in with the misconception that a website and social media are virtually the same thing. Although they are both online, digital tools, their jobs are as different as a hammer and a screwdriver. Each one plays an individual role in a larger job. Singularly, they’re very good at handling the tasks they’re meant for, but no matter how hard you try, a hammer will never be a good substitute for driving screws nor will a screwdriver be as effective at pounding nails. In order to have a successful outcome, the right tool has to be used first.

 

Whether we’re talking about Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr or any of the other social media channels at our disposal, absolute focus needs to be on your customers. Social media is exactly that, social. The key to being successful on this platform is understanding that it’s not a place for your brand to speak, but to listen and respond. It’s not so much about you, but your customers. If you’re on a first date and you spend the whole night obsessing about yourself, how great you are and all of things you have to offer, the odds of you getting a second date are very unlikely. But that’s how a lot of brands use these channels. Relax and listen. When you do say something, make sure it provides value to the conversation. It’s ok if you don’t always get it right as long as you’re honest and accountable.

 

If we use the dating analogy for the website, then it would take on the role of the dating profile. It’s meant to tell your story from your perspective. It’s not a conversation, it’s your personalized brochure that tells the world all about your. As consumers, we expect to learn more about a brand from their website - what they do, who they are, their mission, how to contact them, etc. This is their opportunity to gain a further understanding of your brand, products and/or services.

 

Use the strengths of each one to help connect with your customers on multiple levels and in multiple ways. Listen to your customers on the channels they expect it and inform them on the ones where they want it. Using all of your tools effectively is the key to finding success online.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Amazon is the new Google for Product Search

Amazon is the new Google for Product Search

Amazon has become the top place consumers go on the Internet to search for products. In a Raymond James study published in early 2017, 52% of people said that Amazon is now their first choice for product searches. Here’s how you can get to the top of Amazon’s results and stay relevant

Brian Beck
Brian Beck 21 November 2017
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more