Article

Caroline Oliver
Caroline Oliver 26 April 2013
Categories Technology

Taking a leap out of Felix Baumgartner's book

What Felix Baumgartner had to say at the Adobe Summit

If like me, you were one of the 8 million people who were captivated, watching Felix Baumgartner’s liveSpace Jump from 24 miles above the earth online last October, you’ll probably ‘get’ why having the opportunity to hear him speak at the Adobe Summit in London yesterday, was just un-miss able.
 
Yesterday’s interview went beyond purely discussing the spectacle of his sound barrier-smashing feat. Dazzled as we all had been by the contrast between the beauty of the curvature of the earth that he was relaying back to us and the implicit danger of what was about to happen, Felix revealed a fascinating five year back story to the Red Bull Stratos challenge, involving intense planning and disciplined preparations. The interviewer drew parallels to risk taking in business, but Felix drilled this down further to expose the entrepreneurialism behind the project; the convincing of partners that it was a serious operation, of trying to keep the program up to date with the latest technologies, of the mental challenges and set backs, the complex learning process and the sheer volume of teamwork. Base jumping, stratospheric or not – involves covering a lot of bases.
 
Of that extraordinary day in October, Felix went on to say: “We (Red Bull) owned the Internet” and amongst the records that were set that day, was the one for live stream with the most concurrent views ever on YouTube. More people watched the Free Fall, than watched the inauguration of US President Barack Obama!
 
And whilst sitting in comfort and safety at Excel London yesterday morning, listening this inspiring, mind-boggling story, it struck me that the exiting takeaway has to be…
 
That imagination and technology make for very powerful bedmates. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Understand Your Customer Needs Through Social Media?

How to Understand Your Customer Needs Through Social Media?

Social media is generally known to be a tool of online communication that is used to easily share information and bring together people with similar ideas on the internet. But brands use them as a marketing tool. And...

Manisha Sukhyani
Manisha Sukhyani 29 August 2017
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more
3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

Anna Fox
Anna Fox 31 October 2024
Read more