Article

Caroline Oliver
Caroline Oliver 26 April 2013
Categories Technology

Taking a leap out of Felix Baumgartner's book

What Felix Baumgartner had to say at the Adobe Summit

If like me, you were one of the 8 million people who were captivated, watching Felix Baumgartner’s liveSpace Jump from 24 miles above the earth online last October, you’ll probably ‘get’ why having the opportunity to hear him speak at the Adobe Summit in London yesterday, was just un-miss able.
 
Yesterday’s interview went beyond purely discussing the spectacle of his sound barrier-smashing feat. Dazzled as we all had been by the contrast between the beauty of the curvature of the earth that he was relaying back to us and the implicit danger of what was about to happen, Felix revealed a fascinating five year back story to the Red Bull Stratos challenge, involving intense planning and disciplined preparations. The interviewer drew parallels to risk taking in business, but Felix drilled this down further to expose the entrepreneurialism behind the project; the convincing of partners that it was a serious operation, of trying to keep the program up to date with the latest technologies, of the mental challenges and set backs, the complex learning process and the sheer volume of teamwork. Base jumping, stratospheric or not – involves covering a lot of bases.
 
Of that extraordinary day in October, Felix went on to say: “We (Red Bull) owned the Internet” and amongst the records that were set that day, was the one for live stream with the most concurrent views ever on YouTube. More people watched the Free Fall, than watched the inauguration of US President Barack Obama!
 
And whilst sitting in comfort and safety at Excel London yesterday morning, listening this inspiring, mind-boggling story, it struck me that the exiting takeaway has to be…
 
That imagination and technology make for very powerful bedmates. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Three Major Google Algorithm Updates That Changed SEO - Are You Compliant?

Three Major Google Algorithm Updates That Changed SEO - Are You Compliant?

Search Engine Optimisation has become so much more than fitting keywords into the page and fine-tuning your meta data. In recent years, Google has introduced a series of algorithms that take machine learning to new...

Matt Cayless
Matt Cayless 7 August 2018
Read more