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Should You Reduce Your Marketing Spend?

Should You Reduce Your Marketing Spend?

Right now marketers have a great opportunity to shake off the “it’s the way we’ve always done things” mentality and revisit marketing automation strategies and processes to create a “this is how we do things now...

Andrew Addison
Andrew Addison 28 July 2020
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The Need for Embracing Digital Transformation Solutions

The Need for Embracing Digital Transformation Solutions

Implementing digital transformation solutions has become a critical requirement of the day for businesses. It accrues for them a host of benefits including remaining agile and competitive.

Hemanth Yamjala
Hemanth Yamjala 28 July 2020
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Importance of Email Marketing for Better Conversion Rates

Importance of Email Marketing for Better Conversion Rates

Email marketing has been around since the 1970s and is here to stay! A lot of people believe that email marketing is dead but it’s far from it. Email marketing is the king of all marketing channels and is still...

Sara Williams
Sara Williams 28 July 2020
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How To Build An Inbound Marketing Strategy Powered by Video

How To Build An Inbound Marketing Strategy Powered by Video

An effective inbound marketing strategy hinges on knowing what concerns and values drive your targets and developing content tailored to that. And a video-based strategy to follow your leads through their buying cycle...

Victor Blasco
Victor Blasco 27 July 2020
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How to Apply Data-Driven Content Marketing

How to Apply Data-Driven Content Marketing

Data-driven content marketing is increasingly the norm, delivering relevant materials on websites and social media alike. However, it can also be used to generate insight for more traditional media too. Find out the...

Howard Wilmot
Howard Wilmot 24 July 2020
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How to Transmit Brand Identity Correctly: Practical Guide

How to Transmit Brand Identity Correctly: Practical Guide

When we talk about brand identity, we refer to the set of features that define the values ​​and mission of your business. These are transmitted through company logos, product designs, and business ethics. Each of...

Blogger Cage
Blogger Cage 24 July 2020
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The Importance of Strong Web Design for Your SEO

The Importance of Strong Web Design for Your SEO

When it comes to your SEO strategy it’s often tactics such as keyword research, meta data, link building, and content production that come to mind. Web design is often overlooked and considered more important for user...

Jack Kennedy
Jack Kennedy 23 July 2020
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5 Reasons Why Digital Marketing is Important for Your Business

5 Reasons Why Digital Marketing is Important for Your Business

Nowadays, we live in a world that is almost completely been digitized. Businesses of all shapes and sizes cannot even imagine reaching success without operating online. That said, the online market has grown...

Mitesh Patel
Mitesh Patel 23 July 2020
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Why Use Google Ads to Promote Small Business?

Why Use Google Ads to Promote Small Business?

Google Ads is one of the most effective advertising platforms for businesses, with a productive enhancement to make a brand impression. As per the past records of 2018, Google made a revenue of $79.38 billion only...

Akash Soni
Akash Soni 22 July 2020
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7 Ways to Get Customers to Your Small Business

7 Ways to Get Customers to Your Small Business

Looking for proven tactics to attract customers to your small business? Check out this post for 7 actionable tips, along with illustrations and free resources.

Shane Barker
Shane Barker 22 July 2020
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Never Let a Good Crisis Go to Waste

Never Let a Good Crisis Go to Waste

When a crisis like a global health pandemic hits, there really is no time to think. Overnight, everyone who could work from home suddenly found themselves perched in a spare bedroom or at the kitchen table, getting to...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 21 July 2020
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How to Rank a Brand New Website on Google and Other Search Engines

How to Rank a Brand New Website on Google and Other Search Engines

In a world where your website is quickly becoming your number one salesman and your online presence is the most important asset to your business, it is no surprise that SEO is a buzzword within digital marketing that...

Jack Kennedy
Jack Kennedy 21 July 2020
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Reasons Why Your Business Would Benefit From a Corporate Video

Reasons Why Your Business Would Benefit From a Corporate Video

Video content is undoubtedly one of the most popular forms of content in the world, in fact, according to a recent study from Smart Insights, it is predicted that people will spend 100 minutes a day consuming online...

Richard Pinches
Richard Pinches 20 July 2020
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Marketing is Just an Extra Expense I Don’t Need….Isn’t it?

Marketing is Just an Extra Expense I Don’t Need….Isn’t it?

Marketing departments and marketing agencies always seem to be the first to get cut from budgets when times are tough. As marketing generates sale opportunities, this would seem counterproductive, especially when...

Jack Kennedy
Jack Kennedy 20 July 2020
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Five Key Messages For Automotive Marketing

Five Key Messages For Automotive Marketing

The car industry is famed for its high-end glossy approach but when looking at the data, what's really needed for automotive marketing is quite simple. There are five key subjects car audiences really respond to...

Howard Wilmot
Howard Wilmot 17 July 2020
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4 Top Tips For Social Media Marketing

4 Top Tips For Social Media Marketing

With over 3.2 billion people using social media globally and 39 million people using it in the U.K., social media marketing is the best way for your business to get involved in the conversations your customers are...

Jack Kennedy
Jack Kennedy 17 July 2020
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Martech Migration

Martech Migration

The martech landscape has always been complex, but with more and more new ways to engage customers, it becomes even more challenging to navigate the different concepts and capabilities – all too often we’ve seen the...

Tim Biddiscombe
Tim Biddiscombe 16 July 2020
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How Product Information Management Is Helping Manufacturers in Their Hour of Need

How Product Information Management Is Helping Manufacturers in Their Hour of Need

Shashin Shah, the CEO of Pimcore Global Services describes how manufacturers can provide a stronger customer experience by simplifying product information management.

Shashin Shah
Shashin Shah 16 July 2020
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Why Content Production Is About More Than Keeping Up With The Joneses.

Why Content Production Is About More Than Keeping Up With The Joneses.

Content marketing is something that we have all heard of and is slowly becoming a very boring topic. Why? Because there are so many “content marketers” out there that are, at best, mediocre. There are so many...

Jack Kennedy
Jack Kennedy 15 July 2020
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Organizing Your Ecommerce Marketing Strategy

Organizing Your Ecommerce Marketing Strategy

Today, ecommerce (electronic commerce or internet commerce) is a way to sell or purchase something using the internet. If you want to start your ecommerce business then you should know what it all means, and here in...

Ravi Kumar
Ravi Kumar 15 July 2020
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9 Digital Trends in the Hospitality Industry for 2020

9 Digital Trends in the Hospitality Industry for 2020

The recent crisis has forced hospitality business owners to be creative, mix things up, and ultimately take the power back. In 2020 and beyond, the industry will drastically warp in an effort to combat this global...

Jake Stainer
Jake Stainer 15 July 2020
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Upcoming Social Media Marketing Trends for Next-Generation Business Engagement

Upcoming Social Media Marketing Trends for Next-Generation Business Engagement

Social media marketing is an ever-evolving industry. The intrinsic characteristic of social platforms is that they transform with the advent of new technology and features. Therefore, this would impact on the user...

Sarah Smith
Sarah Smith 14 July 2020
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Things You Need to Know About Google’s New Page Experience Ranking Signal

Things You Need to Know About Google’s New Page Experience Ranking Signal

There has been a new signal from Google known as the Page Experience, which it intends to fuse into a change in ranking at some point during the next year. 

Ritu Sharma
Ritu Sharma 14 July 2020
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Digital Marketing Trends – The Blessing For Marketers Post Covid-19 Pandemic

Digital Marketing Trends – The Blessing For Marketers Post Covid-19 Pandemic

Covid-19 has been a sudden attack on human life and the business world. Considering the abrupt halt we are facing, marketers are sailing through this time with digital marketing. This is an excellent time to pay...

Diana Morris
Diana Morris 13 July 2020
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Clipping Tools That Can Help Monitor Your Brand

Clipping Tools That Can Help Monitor Your Brand

Good clipping is made up of a series of very specific characteristics that are vital for brands. By using the clipping tools correctly, you can offer your team analysis in context about the sector of which it is part,...

Blogger Cage
Blogger Cage 9 July 2020
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