Article

Lucy Campbell-Woodward
Lucy Campbell-Woodward 21 July 2020

Never Let a Good Crisis Go to Waste

When a crisis like a global health pandemic hits, there really is no time to think. Overnight, everyone who could work from home suddenly found themselves perched in a spare bedroom or at the kitchen table, getting to grips with Zoom calls and keeping out of the way of home schoolers. But the effects on business will not be so quick to disappear, and indeed addressing the consequent shift in employee and customer expectations is business critical.

Reinvigorate your organization with lessons learned - register for the live webinar: “The Asteroid Has Hit – Now What?"

A few months down the line and things are beginning to look up, with children starting to go back to school and public amenities becoming available once again. But increasing numbers of workers and their employers have realised the benefits of remote working. As of July 2020, studies showed that far more people than ever before want to retain this new, flexible way of working. 

And it’s not only that which has shifted. The pandemic has altered consumer expectations of your business and its products or services. New customer segments used ecommerce for, if not the first time, then much more heavily than before, as well as for different brands than they usually did before measures such as a lockdown came into play. Marketers, for their part, had to work out how to deliver traditionally in-person or physical experiences via digital platforms without losing their premium feel or the personal touch. And, with the prospect of recession looming, managing all of this on a budget has become imperative. 

Now that the initial frantic pace of the early days of the pandemic are behind us, it’s time to take stock and work out how these changed circumstances are likely to impact our businesses in the long term. While some companies were already well set up to deal with a sudden transition to remote working, ecommerce, and increased digital presence and campaigning, others had to bootstrap their way around the problem and bosses were looking forward to a return to “normal”, sooner rather than later. 

But this doesn’t look like it’s going to happen. And that presents a challenge – for many a kind of “sink or swim” situation. A recent whitepaper by Martech Insiders “Adapting to the Digital Imperative ” likened it to the asteroid which altered the living environment of the dinosaurs millennia ago, in that Covid-19 has altered the business environment in a variety of ways – potentially indefinitely. 

The marketing technology advisory agency takes it a step further with this upcoming live webinar on the topic: “The Asteroid Has Hit…Now What?” in which Ian Truscott, Founder and Principle Analyst will talk to censhare in more depth as to how restructuring  your operations for future survival is a must. In particular he will focus in on the role of universal, or integrated content management (ICM) as a solution to meeting the business wide challenges of cutting costs, heightening customer experience, and meeting the needs of the remote workforce..

Centralize for Effective Collaboration

Talent is a business critical resource and companies need to do all they can to attract it. If it was not already, in the wake of the pandemic flexible working will become a tangible employee benefit and it will be down to employers to make that happen. 

This goes beyond enabling video conferencing and providing a laptop and internet connection. Employees need to be able to effectively work remotely, using tools that help them to collaborate and manage their workflows just as efficiently as if they were physically together. The centralization of your digital content and assets and creating transparent and efficient workflows can transform your business and its teams into a enabled organization – and one which has become more efficient along the way. The webinar above will be exploring this more in detail.

Streamline Processes for a Stronger Bottom Line

Now is also a time to review. Many of the processes companies have used in the past may have started out as the ideal solution but, over time, have become laborious, complicated and inefficient. With remote working comes the opportunity to find ways of working more effectively, not only because it saves the company time but because it saves money. We cannot escape the fact that ROI is going to be front and centre, and technologies that can increase it will be of significant interest. 

In The State of Universal Content Management 2020 , produced by London Research, the majority of those surveyed felt that their organizations wasted time and money on unnecessary content tasks, and that the centralization of such assets and much more improved the quality of communication, engagement and the perception of the brand. 

Join Martech Insiders founder, Ian Truscott on 30 July 2020, at 4pm GMT to learn about how companies with centralized content management tools are able to drive cost efficiencies, foster remote working and creating a more effective business which can weather any future storm coming its way. Register here!

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