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Small But Mighty: The Power of Brand Advocacy

Small But Mighty: The Power of Brand Advocacy

The voice of your customers may be small, but it packs some mighty power.

Niamh Reed
Niamh Reed 22 May 2020
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The Importance of Communicating with Your Audience During Covid19

The Importance of Communicating with Your Audience During Covid19

Louise Findlay-Wilson, Founder and Managing Director of Energy PR explains why keeping your audience engaged during times of uncertainty is so important, and offers her advice on communicating with consumers in a...

Louise Findlay-Wilson
Louise Findlay-Wilson 22 May 2020
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3 Reasons To Use Professional Live Streaming Software

3 Reasons To Use Professional Live Streaming Software

Live video is being utilised now more than ever as a way for small and large businesses, schools, families, friends, and more to connect. When it comes to sharing your live video content though, you get what you pay...

Oliver Burt
Oliver Burt 21 May 2020
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Optimising CSR Campaigns: Doing Good the Right Way

Optimising CSR Campaigns: Doing Good the Right Way

When doing CSR, companies should focus on the shareholders and the engagement with people. They have to pick and choose the best options that represents their brand in the best, most relevant way and not randomly...

Islam Gouda
Islam Gouda 21 May 2020
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Electronic Signatures’ Key Role In Customer Experience

Electronic Signatures’ Key Role In Customer Experience

A new survey by London Research and Adobe shows companies using electronic signatures see the improvement in customer experience they deliver as being one of their most important benefits.

Michael Nutley
Michael Nutley 21 May 2020
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A Guide to Verifying Ads with Proxies

A Guide to Verifying Ads with Proxies

Ad fraud is on the rise, just like most other vices on the internet. Estimates are that advertisers lost $6 to $42 billion to digital ad fraud in 2019. Digital content publishers do not only lose their ad budgets to...

Karolina Rastauskaite
Karolina Rastauskaite 20 May 2020
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How to Win Business with Visual Marketing

How to Win Business with Visual Marketing

Do you want a fail-proof visual marketing strategy to win business? Check out this post for tried-and-tested tactics, illustrations, resources, and hacks.

Gaurav Sharma
Gaurav Sharma 20 May 2020
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Dirty Data is Affecting Your Customer Personalisation Goals - Here's Everything You Need to Know

Dirty Data is Affecting Your Customer Personalisation Goals - Here's Everything You Need to Know

An average company uses over 35 applications to collect customer data, but most of this data is unstructured and rife with errors. If you're aiming to create personalised experiences for your customers, you must...

Farah Kim
Farah Kim 20 May 2020
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5 Strategies to Boost Your Business Growth

5 Strategies to Boost Your Business Growth

One of the first and most important steps to attract customers, keep them, and convert your relationship with them to sales is to create an effective marketing strategy for your business. Without a strategy, stagnancy...

Arianna Lupi
Arianna Lupi 19 May 2020
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7 False Myths About Remote Marketers Debunked

7 False Myths About Remote Marketers Debunked

In this article, let’s debunk seven myths that companies often believe about remote marketers.

Gaurav Belani
Gaurav Belani 19 May 2020
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5 Industries (Still) Thriving in the Coronavirus Lockdown

5 Industries (Still) Thriving in the Coronavirus Lockdown

At the start of April, we wrote about 5 industries booming in sales and referrals during the Covid19 pandemic. It was reassuring to note that, despite so much uncertainty and bad news, some businesses were not only...

Sophia King
Sophia King 19 May 2020
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The Extraordinary Rise of Video Content on Social Media

The Extraordinary Rise of Video Content on Social Media

As an audience, we’re familiar with the concept of being entertained by video, but as a marketing tool, perhaps less so. In recent years, the popularity of using video content for social media has increased, with...

Sean Begg Flint
Sean Begg Flint 18 May 2020
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Top B2B Marketing Strategies for a Positive ROI in 2020

Top B2B Marketing Strategies for a Positive ROI in 2020

In the blog, we’ll discuss B2B marketing in particular. Here you’ll learn what B2B marketing is, who is the target audience, and the best marketing strategies to earn a positive ROI in 2020.

Christina Antony
Christina Antony 18 May 2020
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5 Media Guidelines To Deal With Covid 19 Outbreak

5 Media Guidelines To Deal With Covid 19 Outbreak

As businesses find a way through the Covid19 pandemic, consumer behaviour has already evolved at a great speed. As lockdown continues in most parts of the world and society leans into social distancing, consumers are...

Arkaprava Sadhu
Arkaprava Sadhu 18 May 2020
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Will Someone Ever Break Google's Monopoly in The Search Industry?

Will Someone Ever Break Google's Monopoly in The Search Industry?

Google and YouTube are two of the top three search engines in the world, and both are owned by the same organisation. It seems impossible that someone will break their monopoly. In this article we explore whether it...

Andrew Wilson
Andrew Wilson 15 May 2020
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Preparing for the Green Shoots of Recovery: How Marketing Must Prepare

Preparing for the Green Shoots of Recovery: How Marketing Must Prepare

I, for one, can see the green shoots of recovery. The economic market has been hit hard by the pandemic we wish to not speak of, with thousands of businesses struggling and relying on government support to stay afloat...

Brad Chuck
Brad Chuck 15 May 2020
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Looking to Build a Unified Omnichannel Experience for Customers? 5 Things to Consider

Looking to Build a Unified Omnichannel Experience for Customers? 5 Things to Consider

Today’s businesses cannot ignore the omnichannel engagement strategy to enrich the customer journey across channels and boost sales. Dietmar Rietsch, CEO of Pimcore, describes key factors retailers should consider...

Dietmar Rietsch
Dietmar Rietsch 15 May 2020
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Grow Your Customer Base by Taking Your Traditional Grocery Business Online

Grow Your Customer Base by Taking Your Traditional Grocery Business Online

Running a grocery store? Want to boost your grocery business? Let's check this amazing post to know how you can increase your customer base by taking your offline grocery store online.

Gaurav Singh
Gaurav Singh 14 May 2020
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Marketing: Be Relevant or Be Forgotten

Marketing: Be Relevant or Be Forgotten

When exposed to advertising, visiting sites or receiving emails the experience is static, lacks context and is mostly irrelevant. However there is a different way.

Kresten Bergsøe
Kresten Bergsøe 14 May 2020
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How Are B2B Businesses Going Digital During The Coronavirus Pandemic?

How Are B2B Businesses Going Digital During The Coronavirus Pandemic?

The sudden coronavirus pandemic has shaken the world. From education, architecture, to B2B businesses all have suffered a significant loss due to the global outbreak. The marketers have too faced disruptions in their...

john sema
john sema 13 May 2020
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5 Key Reasons Why You Need to Use Omnichannel Abandoned Cart Campaigns

5 Key Reasons Why You Need to Use Omnichannel Abandoned Cart Campaigns

Online store visitors abandon their shopping cart for all sorts of reasons. Some are put off by shipping fees, while others experience technical problems. Many are merely browsing and comparing products with a view to...

Ieva Dauderyte
Ieva Dauderyte 13 May 2020
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The Value of Customer Journey Mapping Explained

The Value of Customer Journey Mapping Explained

How does one build a great customer experience? It all comes down to its building blocks: a great product or service to start with (a good value proposition, essentially), expertise (business, design, technical) and...

Berenika Teter
Berenika Teter 13 May 2020
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How AI And Big Data Are Transforming The Customer Experience

How AI And Big Data Are Transforming The Customer Experience

In today’s world of technology, the client can easily have their information with one click of the button and are spreading this information to the other people. Now it is very important for business enterprises to...

Mitesh Patel
Mitesh Patel 12 May 2020
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How to Avoid Spam Traps and Protect Your Sender Reputation

How to Avoid Spam Traps and Protect Your Sender Reputation

There are few phrases that can cause an email marketer as much trepidation as “spam trap”. Countless hours of work can explode unexpectedly and lead to a damaged sender reputation, negative campaign results, or even...

Jenna Devinney
Jenna Devinney 12 May 2020
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Podcast - Interview with Poppy Gustafsson, CEO of Darktrace

Podcast - Interview with Poppy Gustafsson, CEO of Darktrace

The first in a series of episodes that the csuite podcast is recording in partnership with the European PR agency Tyto and their own 'Without Borders' podcast, interviewing leaders of European Unicorns or...

Russell Goldsmith
Russell Goldsmith 12 May 2020
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