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Understanding the Importance of User Experience for Digital Marketing

Understanding the Importance of User Experience for Digital Marketing

UX is essential for today's digital marketing. Customers are looking for highly interactive and visually pleasing virtual environment to engage with brands, and if you fail to provide such an environment, you won...

Jennifer Hahn Masterson
Jennifer Hahn Masterson 11 May 2020
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6 Must-Follow Email Marketing Metrics

6 Must-Follow Email Marketing Metrics

When it comes to managing the overall success of your email marketing campaign, understanding your targeted audience’s behaviour is essential. Today we will talk about the benefits associated with understanding email...

Skirmantas Venckus
Skirmantas Venckus 11 May 2020
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7 Reasons Why You Need a Phone Append Service

7 Reasons Why You Need a Phone Append Service

Marketers, if you’re struggling to keep up with the maintenance of your database, remember you can go a long way with just a phone number. Utilising a phone append service helps you enhance your data and gain deeper...

Jenna Devinney
Jenna Devinney 11 May 2020
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Top 6 Digital Transformation Trends in The Logistics Industry

Top 6 Digital Transformation Trends in The Logistics Industry

The next five years will see an enormous increase in digitisation within the logistics industry. The logistics sector has, until recently, been slow on the uptake of latest digital technologies.

Keshab Singha
Keshab Singha 7 May 2020
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How to Write a Successful SEO Proposal

How to Write a Successful SEO Proposal

Only an SEO proposal that is relevant, comprehensive, and impressive will have a higher chance of converting, getting your prospect’s approval, and landing a deal. And now if you are wondering how to create such a...

Sneha J
Sneha J 7 May 2020
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The Impact of Coronavirus on Mobile App Development

The Impact of Coronavirus on Mobile App Development

A fallout of the coronavirus pandemic is the rise of contact tracing apps, with governments in some countries making its use mandatory. For mobile app developers, this is a time to showcase their talents and grab a...

Hiten Dudhatra
Hiten Dudhatra 7 May 2020
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What Do Marketers Need To Know Before Investing in TikTok?

What Do Marketers Need To Know Before Investing in TikTok?

TikTok is not a new social media platform anymore. Most followers say it is the place to go to attract younger audiences or Gen Z. Content that is created on other platforms will not fit in the with the unique TikTok...

Anne joseph
Anne joseph 6 May 2020
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5 Motivational Hacks for Working From Home

5 Motivational Hacks for Working From Home

Technology means that working from home is practically very simple to do. However, staying motivated during home working can be very tricky, especially when managers aren't there to monitor your progress and offer...

Owain Williams
Owain Williams 6 May 2020
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How to Use Digital Marketing to Promote Your Managed IT Business in Corona Outbreak

How to Use Digital Marketing to Promote Your Managed IT Business in Corona Outbreak

In the age of the internet and Covid19, there is no reason why managed IT services providers should not promote their services online. A lot of people and businesses are currently using the internet to find IT...

Fabrice Beaux
Fabrice Beaux 6 May 2020
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How Experiential Marketing Is Gaining Momentum

How Experiential Marketing Is Gaining Momentum

Are you planning an experiential marketing event? Delegate all the heavy lifting to an event production agency. There are tons of event professional companies out there who specialise in providing events solutions to...

Elliot Rhodes
Elliot Rhodes 5 May 2020
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Reasons Why Your Email Subscribers are Inactive

Reasons Why Your Email Subscribers are Inactive

Taking the time to ask new subscribers why they subscribe and saving their last visit data are two of the most powerful things you can do to keep your email readers engaged.

Kresten Bergsøe
Kresten Bergsøe 5 May 2020
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How Customer Behaviour is Changing the Performance of Digital Channels

How Customer Behaviour is Changing the Performance of Digital Channels

In the space of a few short months, the world, as we know it, has completely changed. No one knows when this pandemic will end, what the economic aftermath will be or even if things will ever go back to how they were...

Sarah Sennett MSc
Sarah Sennett MSc 4 May 2020
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A Roadmap for Navigating the Media and Advertising Landscape During the Covid19 Pandemic

A Roadmap for Navigating the Media and Advertising Landscape During the Covid19 Pandemic

There are a number of steps media and publishing companies can take to position themselves for success in these uncertain times. It is not an understatement to say that over the last two months alone, the whole world...

Veronica Horner
Veronica Horner 4 May 2020
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The Future of Marketing: What We Are Doing Wrong?

The Future of Marketing: What We Are Doing Wrong?

This post delves into the concepts of action marketing and convenience marketing as the crucial aspects of any marketing strategy.

Islam Gouda
Islam Gouda 4 May 2020
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How to Attract a New Target Audience on Social Media

How to Attract a New Target Audience on Social Media

What everybody— small businesses, influencers, marketers— needs is a strategy for finding their perfect social audiences. Here, we outline a few non-negotiable steps you must take if you want to attract the right...

Anna Medina
Anna Medina 1 May 2020
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Quick Wins to Market Your Department at Work

Quick Wins to Market Your Department at Work

Marketing is not only done by the marketing department, and to run a successful department you need to have marketing tools as well, in order for your department to flourish.

Islam Gouda
Islam Gouda 1 May 2020
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How To Restart Sales in Retail Stores After Quarantine

How To Restart Sales in Retail Stores After Quarantine

It’s been more than a month since the Covid19 quarantine paired with multiple restrictions were imposed, affecting the economies around the world. As a result, the situation is increasingly difficult not only for...

Berenika Teter
Berenika Teter 1 May 2020
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Marketing Budget Scenario Planning During Volatile Times

Marketing Budget Scenario Planning During Volatile Times

What will be the effect of pressing times on marketing budgets? And what is the effect of increased and decreased spending on business results further down the line?

Eric Jan C. van Putten
Eric Jan C. van Putten 30 April 2020
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Winter is Coming - The Death and Rebirth of the Cookie

Winter is Coming - The Death and Rebirth of the Cookie

Winter is coming: the death and rebirth of the cookie. Who will suffer, who will gain and what you can do about it?

Kresten Bergsøe
Kresten Bergsøe 30 April 2020
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New Research: The Importance of Integrated Content Management

New Research: The Importance of Integrated Content Management

A new report from Digital Doughnut sister company London Research explores what companies could be doing to make their content management more efficient in an omnichannel world. The State of Universal Content...

Linus Gregoriadis
Linus Gregoriadis 30 April 2020
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Coronavirus Impact on Digital Marketing Trends in 2020

Coronavirus Impact on Digital Marketing Trends in 2020

Coronavirus has impacted quite a few spheres of business. Most businesses, except for those engaged in essentials, are at a standstill and enterprises are cutting back on costs. The axe falls on marketing. The virus...

Hiten Dudhatra
Hiten Dudhatra 30 April 2020
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Three Frustrations Every Marketer Feels About IT

Three Frustrations Every Marketer Feels About IT

Marketing and IT teams have historically had a rocky relationship, which was once driven by the battle for control of business analytics, customer data, SEO and website designs.

Darren Hitchock
Darren Hitchock 29 April 2020
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7 Ways To Improve Ecommerce Support

7 Ways To Improve Ecommerce Support

Customer support is one of the crucial factors when it comes to choosing an online store. Find out how to meet your customers' expectations.

Berenika Teter
Berenika Teter 29 April 2020
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Why Brands Need to Execute Influencer and Social Media Marketing During Covid19’s Reign

Why Brands Need to Execute Influencer and Social Media Marketing During Covid19’s Reign

The chaos created by Covid19 refuses to die down. Businesses are closing down. Marketing seems to have taken a bad hit, with the closure of traditional channels like live conferences and trade shows. 

Gaurav Sharma
Gaurav Sharma 29 April 2020
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Blogging for Business: 5 Ingredients That Add True Value to Your Content

Blogging for Business: 5 Ingredients That Add True Value to Your Content

Whether youʼve been in business for decades or only recently opened your doors, chances are content marketing is at the top of your list of digital marketing tactics.

Natasha Lane
Natasha Lane 28 April 2020
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