Article

Gaurav Sharma
Gaurav Sharma 29 April 2020
Categories Social Media

Why Brands Need to Execute Influencer and Social Media Marketing During Covid19’s Reign

The chaos created by Covid19 refuses to die down. Businesses are closing down. Marketing seems to have taken a bad hit, with the closure of traditional channels like live conferences and trade shows. 

On the other hand, digital marketing seems to have escaped unscathed. Rather, it’s experiencing an all-time high. Influencer and social media marketing are two digital marketing tactics that can help brands tide over these dire times. Here’s why. 

1. Digital Content Consumption Has Peaked

People are confined to their homes and using digital channels for entertainment, work, and information. Making social media marketing an effective way to reach these digital natives. 

If you’re relevant and visible on the right channels, you can gain new leads and potential customers.

2. Digital Marketing Can Be Done Remotely

For influencer and social media marketing, you don’t need to have in-person meetings. You can manage all your campaigns from home. All you need is a working laptop and a good internet connection. 

3. Demand for Digital Content is High

Since people are more active on the internet now, there is an increased demand for digital content. You can become a valuable content resource if you churn out great content at this time. And the best part is that influencers are expert content creators. They have the ability and the skills to shoot stills and videos on their own.

4. Influencers Can Be Hired for a Lower Price

Just like other industries, the influencer industry has been hit hard by COVID-19. In the absence of live promotion events, influencers have to make do with online collaborations. So, their pricing may be more flexible. This can be a huge advantage for brands.

5. Influencer Marketing Can Make Real Social Impact

Most influencers are champions of one social cause or the other. You can team up with relevant influencers and show your support for the causes that matter to you and your customers. This is a great way to foster customer trust and loyalty.

6. Influencers Help You Earn Customer Trust

People trust influencers more than they trust brands. By partnering with influencers, you can bask in their goodwill and earn customer trust. With topical and relatable content, influencers can let their audience know your brand cares about them.

7. Marketing Will Lead to New Sales Opportunities

Your investment in influencer and social media marketing during this period will reap dividends when things get back to normal. Since you would have earned customer loyalty by remaining visible and authentic, you can expect to get new leads as well.

So, you earn leads, visibility, and customer trust and engagement by a single masterstroke.

Excited? Then, you will love this infographic by HireInfluence:

Infographic-Hireinfluence.jpg

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Navigating the Future of Personalized Marketing with AI

Navigating the Future of Personalized Marketing with AI

In a world where seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen. Personalization is no longer a luxury; it’s an...

Nick Watt
Nick Watt 21 September 2023
Read more
The Future of Ecommerce with the Metaverse

The Future of Ecommerce with the Metaverse

In a discussion on digital marketing and emerging trends, an aspiring digital marketer raised an intriguing question: "What does the future hold for e-commerce with the rise of the Metaverse?"

Mahboob Ali
Mahboob Ali 30 August 2023
Read more
The Sound of Success: Sonic Branding's Impact on Modern Marketing

The Sound of Success: Sonic Branding's Impact on Modern Marketing

Sonic branding, the practice of creating unique and memorable sounds to represent a brand, is emerging as a critical strategy in the modern marketing landscape. Whether it's a jingle that sticks in your mind or...

Domenique Comparetto
Domenique Comparetto 14 September 2023
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
Streaming Society: The Social Impact of Live Streaming in the Digital Age

Streaming Society: The Social Impact of Live Streaming in the Digital Age

This article delves into the social impact of livestreaming, analyzing its influence on communication patterns, community formation, celebrity culture, mental health, and economic opportunities.

Sim Johnsons
Sim Johnsons 1 September 2023
Read more