Article

Anne joseph
Anne joseph 6 May 2020
Categories Social Media

What Do Marketers Need To Know Before Investing in TikTok?

TikTok is not a new social media platform anymore. Most followers say it is the place to go to attract younger audiences or Gen Z. Content that is created on other platforms will not fit in the with the unique TikTok agenda. Low engagement will prevent your brand from reaching the targeted audience.

How do Marketers Succeed On TikTok?

Every marketer needs to know about TikTok before joining. Initially, you need to monitor things that work well on TikTok. TikTok videos are mostly 15- 60 seconds. Users can choose the sounds that they need to use for the videos and choose it from the TikTok library and upload it. Video editing and using filters can be made using the built-in features. To get TikTok likes, it's good to post dance videos because most of the users on TikTok love watching dance.

Content Is King On Tik Tok 


If you have more than 10 million followers on TikTok, it doesn't necessarily matter. It doesn't assure results for the videos. For instance, Emma Chamberlain who has more than nine million followers on other social media platforms like Instagram and Youtube. But she has only five million followers on TikTok because she shares different types of content on different platforms.

She is very honest and chatty on Youtube. She makes highlights of fashion and her style on Instagram. She uses TikTok as a dancing platform, and the video which she posted at Christmas has 18 million views. Most of the influencers started out on TikTok to create interactions with their followers. 

Trends On TikTok

There are more than thousands of users doing the same dance with the same songs. Charlie D'Amelio is believed to be an example of one of TikTok success stories. She is a 15-year-old girl who joined the platform in 2020. She reached more than 44 million followers on TikTok. She also participated in many talk shows, and she appeared in Super Bowl commercials.

In TikTok, the word viral is very common. Some of the most random videos have become viral. If the videos are about social responsibility, then it will reach a large audience. 

Brands investing in TikTok are the best way to reach the targeted audience. You need to create some engaging videos that should match your niche. Like Instagram and Facebook, brands can also invest in TikTok, but the ads have a high cost compared to other social media platforms. ​

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