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Scalability Is the New Norm: Three Reasons It’s High Time To Re-evaluate Your Infrastructure

Scalability Is the New Norm: Three Reasons It’s High Time To Re-evaluate Your Infrastructure

At the best of times, making the business case for investment in technology is a challenging exercise for marketers. Their top priority is gaining the agility to change course based on market conditions and maneuver...

Monica Savut
Monica Savut 15 April 2020
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Digital Identification and Tracking of Consumer Products and Assets: the New Way

Digital Identification and Tracking of Consumer Products and Assets: the New Way

As the world has drastically shifted gears in a bid to tackle the Covid-19 crisis, a lot of what we’ve been reading is how rapidly so many people around the world are mobilising in different ways together. There are...

Aarti Sharma
Aarti Sharma 15 April 2020
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Importance of Digital Marketing for Small Scale Businesses

Importance of Digital Marketing for Small Scale Businesses

In today’s era that is driven by technology, where 90% of your target audience is swarming online to purchase products or services, it is imperative that you have a sound online presence in order to make a big name of...

Jack Felix
Jack Felix 15 April 2020
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Coronavirus Business Impact: A Startup Disaster or a Big Opportunity to Innovate?

Coronavirus Business Impact: A Startup Disaster or a Big Opportunity to Innovate?

Today we're going to oppose two opinions about the coronavirus business impact. Some entrepreneurs think that it implies only a global business disaster, while others say that it is possible to turn the COVID-19...

Digital Doughnut Contributor
Digital Doughnut Contributor 14 April 2020
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Why SEO Experts Should Invest More Time in Content Optimization

Why SEO Experts Should Invest More Time in Content Optimization

Before you buy something, you do online research. By doing online research, you attempt to discover top notch content that can give you applicable data. It might be content, recordings or infographics. A definitive...

Shubham Chobey
Shubham Chobey 14 April 2020
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Coping with Coronavirus Part 5: Produce Killer Webinars by Concentrating on Audiences

Coping with Coronavirus Part 5: Produce Killer Webinars by Concentrating on Audiences

In part five of our ‘Coping with Coronavirus’ series, we talk to a leading webinar expert on how to deliver great experiences that produce the best leads.

Sean Hargrave
Sean Hargrave 14 April 2020
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Expectations of the Connected Consumer

Expectations of the Connected Consumer

Connected experiences have become unavoidable for a very simple reason: consumers are already and continuously connected to the online world. A world that they customise to their interests and needs. Not jumping on...

Americo Congo
Americo Congo 9 April 2020
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Why Brands Are Being Set Back By Squeezed Location Data Supply

Why Brands Are Being Set Back By Squeezed Location Data Supply

GDPR and CCPA, coupled with operating systems such as iOS13, brought with them a raft of key changes to address consumer privacy concerns. For marketers, however, there has been a significant drop in the...

Mark Slade
Mark Slade 9 April 2020
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How Your Brand Reacts in the Coronavirus Crisis Will Shape Long-term Loyalty

How Your Brand Reacts in the Coronavirus Crisis Will Shape Long-term Loyalty

The reality of the coronavirus lockdown is revealing the good, the bad and the ugly among brands. How your company weathers the storm will have a long-term impact on brand perception and long-term loyalty well after...

Aliya Zaidi
Aliya Zaidi 9 April 2020
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How Animated Videos Assist in Brand Recognition

How Animated Videos Assist in Brand Recognition

You may have heard that a picture is worth a thousand words, which is why images play an important role in online marketing. However, when it comes to visual content for brand recognition, videos take the lead. Over...

Richard Kearsey
Richard Kearsey 8 April 2020
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Marketing Your Company's Corporate Culture

Marketing Your Company's Corporate Culture

The corporate culture is not just a creed between the employees, but it is a representation of the company's ethos and it is a great way to market any organisation.

Islam Gouda
Islam Gouda 8 April 2020
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Retrenched Due To Covid19 Pandemic? Start Your Social Media Marketing career!

Retrenched Due To Covid19 Pandemic? Start Your Social Media Marketing career!

Don’t lose heart…there is always light at the end of the tunnel. Perhaps a new career awaits you!

Valerie Mitchell
Valerie Mitchell 8 April 2020
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Shopping for the Greater Good - Future of Retail Series Part 4: Environment & Conscience

Shopping for the Greater Good - Future of Retail Series Part 4: Environment & Conscience

These days a clean conscience can be a strong motivating factor, as consumers are becoming more conscious about their consumption. For brands, this means tougher requirements in terms of transparency.

Americo Congo
Americo Congo 7 April 2020
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Tracking Brands in FMCG Retail with Machine Learning

Tracking Brands in FMCG Retail with Machine Learning

FMCG retail is characterized by fast dynamics and aggressive competition. Retailers and CPG brands striving to keep a unique market position must constantly keep an eye on their brand performance. But just among...

Stephan Visarius
Stephan Visarius 7 April 2020
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Adapting Your International Marketing Strategy To Shifting Global Events

Adapting Your International Marketing Strategy To Shifting Global Events

How businesses respond to the coronavirus pandemic will make or break their future potential. International marketing can play a key role in keeping companies afloat but how do they ensure their resources are focused...

Paul Fernandez
Paul Fernandez 7 April 2020
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7 Email Marketing Ideas for Fashion Communication

7 Email Marketing Ideas for Fashion Communication

The fashion world is ever-growing, and companies require a reliable way to communicate their brand image. Being in the fashion industry, you need a strategy that allows you to connect with the customer because this is...

Natalie Crawford
Natalie Crawford 6 April 2020
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Why Communication Is The Key to Victory for Ecommerce Brands Right Now

Why Communication Is The Key to Victory for Ecommerce Brands Right Now

We all know that ecommerce sales have been steadily increasing over the past decade. Recent developments around the world have served to accelerate the volume and range of goods being purchased online.

Susan Moran
Susan Moran 6 April 2020
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Coping with Coronavirus Part 4: Getting Granular with Content

Coping with Coronavirus Part 4: Getting Granular with Content

In part four of our “Coping with Coronavirus’ series, marketing experts reveal the power of taking a big content idea and then refining it to appeal to verticals and job roles.

Sean Hargrave
Sean Hargrave 6 April 2020
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Getting Retail Through COVID-19

Getting Retail Through COVID-19

According to Salesforce, 62% of baby boomers and 58% of generation Z still prefer shopping in physical stores. In tough times like these, though, going to a brick-and-mortar shop might not be an option. In...

Berenika Teter
Berenika Teter 3 April 2020
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Top 10 Ways To Improve Your SEO Rankings Quickly

Top 10 Ways To Improve Your SEO Rankings Quickly

Success in the present scenario is measured with the easy functioning of the online business page and the amount of traffic visiting the website. Making your website more visible is the only way to attract traffic and...

Mansi Rana
Mansi Rana 3 April 2020
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How Brands Can Extract Value from UGC

How Brands Can Extract Value from UGC

With almost everybody armed with a smartphone, in this day and age, everyone is a content creator, and nothing goes undocumented. Whether it be an unfolding event or a freak weather phenomenon, members of the public...

Helen Aboagye
Helen Aboagye 3 April 2020
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What is Email Appending & How Does It Work?

What is Email Appending & How Does It Work?

In recent times businesses need to be updated regarding the changing facets of consumers and their needs. But at a point in time, it becomes highly difficult as one can’t understand how to reach their target audiences...

Jaydip Parikh
Jaydip Parikh 2 April 2020
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5 Smart Technologies Defining the Future of Digital Marketing

5 Smart Technologies Defining the Future of Digital Marketing

This is the era of technology. Look closer and you will find yourself surrounded by it. Even the reason that you can read articles and garner knowledge online is technology. So, when it has touched almost every area...

Scarlett Brown
Scarlett Brown 2 April 2020
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How Small Businesses Can Retain Customers Amid Coronavirus

How Small Businesses Can Retain Customers Amid Coronavirus

For brick-and-mortar businesses that rely solely on foot traffic, the current outbreak of COVID-19 is debilitating. However, by being quick to adapt, small businesses can not just survive, but thrive.

Brad Davis
Brad Davis 2 April 2020
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How To Adapt Your SEO Strategy In Line With Coronavirus

How To Adapt Your SEO Strategy In Line With Coronavirus

Is the SEO of your business or your clients business affected by the current global pandemic? Here are a few ways you can keep your losses short and be ready for future organic success.

Umarah Hussain
Umarah Hussain 1 April 2020
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