Jaydip Parikh
Jaydip Parikh 2 April 2020
Categories Email & eCRM

What is Email Appending & How Does It Work?

In recent times businesses need to be updated regarding the changing facets of consumers and their needs. But at a point in time, it becomes highly difficult as one can’t understand how to reach their target audiences and interact with them. With digitisation, one thing that is undoubtedly taking over and solving this problem is  ‘Email Appending.’

When compared to traditional mail or telemarketing initiatives, email marketing is more cost-effective. It also offers a higher response rate with a solid return on investment (ROI). Emails are quite direct and traceable. 

Email appending services are useful for increasing customer participation, customer retention, and promoting personalised communication. It is one of the methods of outreach that is enhanced for engaging directly with customers. This service helps in determining the impact of campaigns.

Now, let’s explore email appending a bit more.

What is Email Appending?

The term ‘email appending’ refers to a marketing service that provides you with email addresses of the customers. It also provides the options of updating and attaching the email address of your existing and prospective customers to fill up the missing data in your database.

Email appending is a marketing practice where the existing customer data is surveyed and then compared to the vendor’s list to find and obtain the missing information. 

Email is one such technique that can bind all your marketing techniques together. The major reason for businesses choosing email is to acquire new customers, retaining existing customers, and last but not least, to expand reach on social media. One can build an audience and target them through various digital marketing platforms.

How does Email Appending work?

The email append process starts with obtaining a customer’s database such as name, phone number, email address, etc.

Once you have received the customer database, it has to be cross-checked with a master file. After that, the missing details can be updated. 

After the process of data validation; you can take a step ahead and send the welcome message to the newly appended email addresses.

Last but not least, you’ll have to acquire the newly appended file and forward it to the client in a downloadable format.

PS: The better quality of your current database will provide an accurate database sooner.

What is the Cost of Email Append Service Cost?

Generally, Email Append is sold on the basis of per match. When compared to business records, the prices are quite higher for consumer records. Accurate and up-to-date contact information fetches a higher append rate. 

Talking about standard append rates for business e-mails, they are generally 10-25% only when the database is validated before adding the email addresses. Moving on to the Consumer database, according to industry standards, the match rates are between 15%-30%. Here, it also depends upon the input quality and determination towards work.

What are the advantages of Email Appending Services?


Opting for email appending services will take away your worries about buying or renting a new list of data. It can be an utterly cost-effective way of enhancing your market prospects.

Better Communication

Getting access to the email address and customer details that fully verified and appended is a blessing. Email appending services help in forming a better communication with your customers.

Multichannel Marketing

Email appending services can help in opting for multi-channel marketing for your organisation. Here, one can use social media to reach out to their clients and prospective clients.

Maximisation of Data

Email appending services bring several elements for your current data. If you’re smart enough, it can help you to get hold of a bunch of opportunities.

Market Survey

Email appending services can be of great help while doing a market survey for your brand new product or service. This feedbacks can make the product or services better.

Wrapping Up

Email appending can change the way you work for good reasons, of course. It can help your business in numerous ways, majorly by helping you in reaching your targeted customers. Email appending services can bridge the gap between you and your business goals. Don’t wait and choose an email appending for a smooth and successfully running business. 

We hope this blog will provide you with an insight into email appending. If you have any feedback or suggestions, feel free to share it in the comment section.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
How AI is Revolutionizing E-commerce and Online Shopping

How AI is Revolutionizing E-commerce and Online Shopping

In recent years, the world of e-commerce and online shopping has experienced a significant transformation thanks to the advancements in Artificial Intelligence (AI).

Andrea Crook
Andrea Crook 14 August 2023
Read more
Accelerate Your Content Creation Process With These Valuable Tips

Accelerate Your Content Creation Process With These Valuable Tips

As a writer, you must accelerate your process with timely, quality content. Read this post for content creation tips.

Dave Brown
Dave Brown 16 August 2023
Read more
Streaming Society: The Social Impact of Live Streaming in the Digital Age

Streaming Society: The Social Impact of Live Streaming in the Digital Age

This article delves into the social impact of livestreaming, analyzing its influence on communication patterns, community formation, celebrity culture, mental health, and economic opportunities.

Sim Johnsons
Sim Johnsons 1 September 2023
Read more
Bridging the Digital Divide: The Next Frontier in Employee Communication

Bridging the Digital Divide: The Next Frontier in Employee Communication

While marketers are seamlessly connected to the world of work via our computers and mobile phones, some 80% of the global workforce operates outside the confines of a traditional desk.

Nick Watt
Nick Watt 12 September 2023
Read more