Arianna Lupi
Arianna Lupi 19 May 2020

5 Strategies to Boost Your Business Growth

One of the first and most important steps to attract customers, keep them, and convert your relationship with them to sales is to create an effective marketing strategy for your business. Without a strategy, stagnancy, as well as redundancy, is bound to occur. Formulating a working marketing strategy is not as difficult as it may sound. All you need is the right information.

Your marketing strategy should be built on these focal areas: the values your business holds dear, your key audience/customers, and a blend of both online and offline marketing strategies. If you are able to work with these forces committedly, you can be sure to boost your business growth. Here are five major strategies you can employ as you work towards this.

1. Make Strategic Partnerships

If you’re going to give your business the needed boost, then you would have to partner with the right agencies that would set you on track to doing so. One of these partners should include a marketing agency. You may find it difficult working on your marketing plans without professional help, therefore, the better thing to do is to partner with marketing agencies.

Marketing agencies will help you implement professional sales tactics using your company information like revenue run rate. It provides useful data for acquiring customers and talents that aid your business growth.  They are professionals in the field and can help you align your end goals with your values. This will help you to make the most of resources, opportunities and your pre-existing business data.

Forming alliances with third-party marketing companies will give you a clear mapping of your business and the steps you would need to achieve your goals.

2. Make the most of Social Media Marketing

Social Media Marketing improves client-business relationship 

Social media marketing is a vital strategy for business growth. It is effective in boosting sales, customer base and relationships. There are various social media outlets at your disposal to influence your business. On these platforms, you can bring your business to the online audience and advertise your services even cheaper than on other types of media.

Not just that, social media marketing helps you to improve one to one correspondence with your clients not just at a cheaper rate, but more informally. You would be able to garner more information about what your clients would like and what business changes they will appreciate. You can increase your reach and spur referrals through your existing online customer base.

Your social media platforms should be selected usually based on your key demographic. Facebook is a veritable social media marketing tool for all categories of people as you have more than 2 billion users at your fingertips. If your key demographic is youth and teenagers, Instagram, Pinterest and Twitter will work even better. Know your business and align your strategies rightly.

3. Make Use of Guided Selling through Email Marketing

Help your clients make the right purchase through personalised emails

Email marketing is another important strategy that must not be overlooked for business growth. It is a necessary tool for networking and connecting with your customers on a personal level. Many customers like to be attended to on a personal level. It shows them that you care about them and not just their money. This strategically places your business at the fore of their minds when the need arises.

Through email marketing, you can guide your customers in understanding which of your products or services will be suitable for them, and then convert it to sales. This is called guided selling. Not all customers are sure of what they want or need, it is your duty to help them make the right choice that will not only benefit them but also the business. Using these guided selling examples, you can understand how to use digital marketing tools such as email marketing, more effectively to boost your business growth.

4. Make New Marketing Channels

One of the goals of a business is to reach to as many clients and potential clients as possible, but restricting your business too closely might not be ideal to achieve this goal. In marketing, you would find that a particular product or service might not be suitable for one person and vice versa. Different people want or need different things. You must know your customer base (and demographic at large) well enough to know what they need.

Listen to your clients, what are they saying? Does your business only cater to a small location? Have you thought about creating new outlets for potential customers in further locations? Instead of restricting your marketing avenues to one channel, why not try other channels? For example, if you only run your business as a physical store, you might consider running a virtual store too.

These days everybody is looking for convenience. Carving out new creative opportunities not only retains your existing customers, but it also creates avenues for newer clientele to join your customer base.  

5. Make Sure to Go Back to the Drawing Board

Schedule regular meetings with the team for fresh ideas

In every thriving business, there is always a plan, a strategy, an idea. No business thrives by just winging it or going with the flow. To remain relevant in your field you always need to go back to the drawing board with the team to go over the goals and values of the company and how well it’s being achieved.

Regular meetings with your team also help you strategise and come up with fresh ideas that would be useful for the growth of the business. Every information is important, and so meeting notes during such brainstorming should be kept sacredly for reference at any time. When working with third-party agencies, these notes would come in handy for boosting company growth.

Always welcome ideas from the team, great ideas may spring up from these meetings.


Company growth is not a miracle that happens overnight. It requires strategic planning and disciplined focus to carry out these strategies. The above strategies give you a clear direction on how to begin the journey of marketing and sales to boost your business. Following these strategies for your business will guarantee your business productivity and growth.

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