Article

Arianna Lupi
Arianna Lupi 19 May 2020

5 Strategies to Boost Your Business Growth

One of the first and most important steps to attract customers, keep them, and convert your relationship with them to sales is to create an effective marketing strategy for your business. Without a strategy, stagnancy, as well as redundancy, is bound to occur. Formulating a working marketing strategy is not as difficult as it may sound. All you need is the right information.

Your marketing strategy should be built on these focal areas: the values your business holds dear, your key audience/customers, and a blend of both online and offline marketing strategies. If you are able to work with these forces committedly, you can be sure to boost your business growth. Here are five major strategies you can employ as you work towards this.

1. Make Strategic Partnerships

If you’re going to give your business the needed boost, then you would have to partner with the right agencies that would set you on track to doing so. One of these partners should include a marketing agency. You may find it difficult working on your marketing plans without professional help, therefore, the better thing to do is to partner with marketing agencies.

Marketing agencies will help you implement professional sales tactics using your company information like revenue run rate. It provides useful data for acquiring customers and talents that aid your business growth.  They are professionals in the field and can help you align your end goals with your values. This will help you to make the most of resources, opportunities and your pre-existing business data.

Forming alliances with third-party marketing companies will give you a clear mapping of your business and the steps you would need to achieve your goals.

2. Make the most of Social Media Marketing

Social Media Marketing improves client-business relationship 

Social media marketing is a vital strategy for business growth. It is effective in boosting sales, customer base and relationships. There are various social media outlets at your disposal to influence your business. On these platforms, you can bring your business to the online audience and advertise your services even cheaper than on other types of media.

Not just that, social media marketing helps you to improve one to one correspondence with your clients not just at a cheaper rate, but more informally. You would be able to garner more information about what your clients would like and what business changes they will appreciate. You can increase your reach and spur referrals through your existing online customer base.

Your social media platforms should be selected usually based on your key demographic. Facebook is a veritable social media marketing tool for all categories of people as you have more than 2 billion users at your fingertips. If your key demographic is youth and teenagers, Instagram, Pinterest and Twitter will work even better. Know your business and align your strategies rightly.

3. Make Use of Guided Selling through Email Marketing

Help your clients make the right purchase through personalised emails

Email marketing is another important strategy that must not be overlooked for business growth. It is a necessary tool for networking and connecting with your customers on a personal level. Many customers like to be attended to on a personal level. It shows them that you care about them and not just their money. This strategically places your business at the fore of their minds when the need arises.

Through email marketing, you can guide your customers in understanding which of your products or services will be suitable for them, and then convert it to sales. This is called guided selling. Not all customers are sure of what they want or need, it is your duty to help them make the right choice that will not only benefit them but also the business. Using these guided selling examples, you can understand how to use digital marketing tools such as email marketing, more effectively to boost your business growth.

4. Make New Marketing Channels

One of the goals of a business is to reach to as many clients and potential clients as possible, but restricting your business too closely might not be ideal to achieve this goal. In marketing, you would find that a particular product or service might not be suitable for one person and vice versa. Different people want or need different things. You must know your customer base (and demographic at large) well enough to know what they need.

Listen to your clients, what are they saying? Does your business only cater to a small location? Have you thought about creating new outlets for potential customers in further locations? Instead of restricting your marketing avenues to one channel, why not try other channels? For example, if you only run your business as a physical store, you might consider running a virtual store too.

These days everybody is looking for convenience. Carving out new creative opportunities not only retains your existing customers, but it also creates avenues for newer clientele to join your customer base.  

5. Make Sure to Go Back to the Drawing Board

Schedule regular meetings with the team for fresh ideas

In every thriving business, there is always a plan, a strategy, an idea. No business thrives by just winging it or going with the flow. To remain relevant in your field you always need to go back to the drawing board with the team to go over the goals and values of the company and how well it’s being achieved.

Regular meetings with your team also help you strategise and come up with fresh ideas that would be useful for the growth of the business. Every information is important, and so meeting notes during such brainstorming should be kept sacredly for reference at any time. When working with third-party agencies, these notes would come in handy for boosting company growth.

Always welcome ideas from the team, great ideas may spring up from these meetings.

Conclusion

Company growth is not a miracle that happens overnight. It requires strategic planning and disciplined focus to carry out these strategies. The above strategies give you a clear direction on how to begin the journey of marketing and sales to boost your business. Following these strategies for your business will guarantee your business productivity and growth.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your...

Aleksej Đurđević
Aleksej Đurđević 7 December 2016
Read more
7 Tips To Increase Your LinkedIn Company Page Followers

7 Tips To Increase Your LinkedIn Company Page Followers

LinkedIn was started on May 5th 2003 and transformed the way business professionals connect worldwide. Today, it is used in 200 countries and 24 languages by over 380 million experts, consultants and professionals.

Richard Fallah
Richard Fallah 4 April 2016
Read more