This one enables you to manage all your advertising accounts, pages, apps and permissions in one place. Through this tool you can:
Here is a simple guide on how to set up your Facebook business manager.
So, to recap the benefits from Facebook ads management tools, here is a tutorial with a few tips that will come in handy and give you an added advantage for your ads.
a. Learn to keep your audience interested in your content by keeping the frequency of your post relevant. Work with seasonality, high demand or days such as Black Friday. Along the way you’ll learn the times that get the most response and stick to them.
b. Create an actual Facebook business page for your brand; do not use a personal account. Why? Because you will miss out on all content creation tools, promotional opportunities and insights that come with the business page.
c. Make the most of Facebook’s targeting tools such as the bull’s eye button that you can use to set metrics for your preferred audience.
d. Make use of the call to action buttons such as the “watch video”, “sign up” etc. These buttons help you improve traffic to your page, website or just get a good serving of eye balls on your Facebook page.
e. Use a recognizable profile picture that your consumers will easily remember your brand. Be it a company logo or your personal headshot of you personally as a brand, let the image you use be your very first voice.
f. Still on images, let your cover photo also be captivating in a way that catches your audience attention. Quality is everything.
g. Use videos. The most shared content on social media today is visual content. This could be, at least partly the reason why Facebook added the “watch now” button. So, make it fun, informative and allow your audience to get a great experience.
h. Keep an eye on the response on your page and interact with your audience.
i. Promote your page to build your follower base and improve traffic.
When this is all done, now you enter the next phase of finding out whether all the work you put down will bear any fruit.
How Do You Measure the Success of Your Facebook Ads Campaign?
Even the best strategy can be a waste of time unless you can prove that it achieved its goal. It is important to know what worked for your brand so that you can improve on it and gain even more. Measuring the effectiveness of your Facebook ads means going a little deeper than the metrics into intangible data, like branding awareness and popularity.