Article

Gaurav Singh
Gaurav Singh 14 May 2020
Categories Mobile

Grow Your Customer Base by Taking Your Traditional Grocery Business Online

Running a grocery store? Want to boost your grocery business? Let's check this amazing post to know how you can increase your customer base by taking your offline grocery store online.

Having a grocery store is a very profitable business and lots of people have earned many from that business, but now grocery store owners are at great risk of losing their customers due to:

  • Customers moving online and taking the benefit of the internet.
  • Customers getting doorstep delivery.

These things help the online business to grow to its extent than the traditional one. As one quarter of online shoppers are buying groceries online and 55% are willing to do the same shortly. It’s highly recommended that using an online grocery store is far more beneficial than that of a traditional grocery store.

If you don’t want your customers to decrease, then check this out.

3 Amazing Things which shows why you should Take your Traditional Grocery Business Online

Taking your business online is a great decision and whosoever has taken has always been in the benefit and profit.

1. Expanding yourself

Taking your grocery store online will increase your reach to the more customers and expand your area for the sales. 

Let’s understand by an example. You may have a grocery store in a particular area and have an amazing customer base out there. However, if you take your business online, then people who need the grocery but are not in your local area, more customers will discover your business. You can ultimately increase your sales via online apps.

So it’s very important to increase your reach by widening your customer base, to increase your earnings.

2. Saves time

Taking your business online saves your and customer’s time, as customer has to physically go to the store taking out the time from his busy schedule and sometimes they miss out. 

But you can bring the solution to this by taking your business online. You can save time of your customer by giving them doorstep delivery, which saves your time. 

3. Saves money

Taking your business online can save money too. Spending money associated with offline grocery business (on employees, storage spaces, etc.) can be saved online grocery shopping app. It becomes the responsibility of the app owner to take the products and deliver to the client safely.

As at the end, your responsibility is over after giving the goods to the delivery personnel. So these are the reasons why one should go for an online grocery app instead of an offline store.

3 Effective ways to improve your grocery delivery app

Here are the three most effective ways by which you can upgrade your app after being online.

1. User-friendly app

After being online, you should go for making an app that is user friendly as well as compatible with every device which includes Android, iPhone, and other operating systems.

Taking through the login procedure, the app should have an easy login interface. The user should be able to login using theur own account as well as other social accounts like Google, Facebook, etc. for the login procedure.

In addition, it's important to have the other features like automatic store display according to the user’s interest and the previous orders.

The real-time order tracking with the real-time driver location to the user which gives the estimated time to the user and many other important features like various payment gateways like debit card, credit card, e-wallets, etc.
Other necessary features can also be added for your online food delivery app which can only be known after contacting an experienced mobile app developer.

2. Discount options and codes

Discount codes and the promotional codes are the best strategies for attracting the customers to your new online grocery business. 

The discount gives the customer an urgency for buying things from your app and improving your sales. When launching the new app one should always give the discount codes for their customers to grab in and make your customer base even larger. You should give 30% to 40% off for the user and see the effect. Also having the loyalty program like giving offers to the customers who have made more than 12 orders on your app which will make it more effective and your customers will stay more loyal to you.

3. Effective marketing of your app

As everyone knows a good sales are not at all possible without marketing so this is how you can do effective marketing your app. 

Make your app visible on the social media let the people know that you exist and people will flood to use the app using the discount coupons it will act as a funnel for your app, targeting youngsters and the office going people as well.

Ranking the app on the play store as well as app store the ASO (app search optimisation) will improve your app reach by 27% and also make a better brand image.

There are some other things also you can do for the marketing of your app which will propel your app.

Going from offline to online is very advisable for everyone you just need to make a grocery delivery app for the online business and create a powerful marketing campaign that’s all you need. 

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