Articles - Page10- 2020

Filters
Filter by Topic
Shopper Behaviour Has Pivoted – But Has Your Email Marketing? Exploding the Myths of Email in Covid-19

Shopper Behaviour Has Pivoted – But Has Your Email Marketing? Exploding the Myths of Email in Covid-19

As we always say to critics of email; if you think it doesn’t work, it’s because you’re not doing it right. Here are 9 things you can do right now as retail gets back to some kind of normal, that will get results. ...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 27 August 2020
Read more
Why Covid-19 Could Turn Marketing Into a Remote Working Sector

Why Covid-19 Could Turn Marketing Into a Remote Working Sector

In this article, Chris Stappard, Managing Director at Edward Reed Recruitment, takes a look at the reasons why Covid-19 might have transformed marketing into a remote working sector.

Chris Stappard
Chris Stappard 26 August 2020
Read more
How Headless Commerce is Redefining Selling for Manufacturers?

How Headless Commerce is Redefining Selling for Manufacturers?

To build strong, digital customer experiences, manufacturers require agile architecture. Headless commerce is the solution. Dietmar Rietsch, CEO of Pimcore, describes how headless commerce provides the freedom that...

Dietmar Rietsch
Dietmar Rietsch 26 August 2020
Read more
11 Simple Email Marketing Strategies to Skyrocket Your Growth

11 Simple Email Marketing Strategies to Skyrocket Your Growth

Email marketing is an approach where businesses can have a spontaneous, one-to-one, and personalized connection with their customers.

Evie Harrison
Evie Harrison 25 August 2020
Read more
High Time to Change the Strategies - A Few Tips for Healthcare Marketing during Pandemic

High Time to Change the Strategies - A Few Tips for Healthcare Marketing during Pandemic

Considering the area, community, and customer behavior is highly recommended to come up with exceptional marketing strategies in this pandemic situation.

Alexander Daniel
Alexander Daniel 25 August 2020
Read more
Benefits of Social Wall in Social Media Sports Marketing Campaigns

Benefits of Social Wall in Social Media Sports Marketing Campaigns

Wherever you go, people are always busy on their phones, especially social media. This is why, with more than 3.8 billion active users, Social Media has become more than just a trend. Whether it's sports...

carol sobers
carol sobers 24 August 2020
Read more
Why is Your Loyalty Scheme Still Card-Based?

Why is Your Loyalty Scheme Still Card-Based?

In retail, enticing customers to be loyal to your brand is the Holy Grail. However, in an increasingly mobile-centric world that has fundamentally changed the way consumers shop, do paper vouchers and plastic cards...

James Smithdale
James Smithdale 24 August 2020
Read more
Best Marketing Tools to Increase Conversion Rate

Best Marketing Tools to Increase Conversion Rate

The conversion rate usually defines the people who got converted and purchased your product out of the total number of people who visited your site. If we look at the other side of the coin, it proves your capability...

tanmayi arora
tanmayi arora 21 August 2020
Read more
Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’

Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’

An unexpected outcome of Covid-19 on the advertising industry is the effect it has had on platform automated optimisations. Facebook and Google have fine-tuned their algorithms based on years of historical consumer...

Luke Judge
Luke Judge 21 August 2020
Read more
Brand Community Marketing vs Social Media Marketing

Brand Community Marketing vs Social Media Marketing

Social media marketing may seem like the be all and end all, but with changing algorithms and an increasing need for budget to reach your audience, it's getting harder. Brand communities offer a much better...

Howard Wilmot
Howard Wilmot 20 August 2020
Read more
Why PIM is a Game-Changer for the Data-Intensive Automotive Industry?

Why PIM is a Game-Changer for the Data-Intensive Automotive Industry?

Shashin Shah, the CEO of Pimcore Global Services explains how a robust product information management (PIM) platform can be a game-changer for the automotive industry by overcoming the challenges like reducing time-to...

Shashin Shah
Shashin Shah 20 August 2020
Read more
Private, Public or Hybrid: Which Type of Cloud is Best for Your Business?

Private, Public or Hybrid: Which Type of Cloud is Best for Your Business?

Each of the above-mentioned cloud computing solutions comes with different value propositions. Choosing between the three depends upon factors relating to their limitations and use cases. In short, the cloud...

Rick Rudolph
Rick Rudolph 19 August 2020
Read more
5 of the Most Effective Social Media Strategies You Need to Know

5 of the Most Effective Social Media Strategies You Need to Know

Looking for ways to improve your social media marketing results and boost your social presence? Try these five social media strategies and see the results.

Gaurav Sharma
Gaurav Sharma 19 August 2020
Read more
Ecommerce Retention Rates Post-Lockdown. How These 5 Sectors Have Fared.

Ecommerce Retention Rates Post-Lockdown. How These 5 Sectors Have Fared.

Whilst many online brands saw an increase in new customers during lockdown, have they managed to maintain them? We examine the acquisition and repeat data from 5 sectors to find out.

Angela Southall
Angela Southall 18 August 2020
Read more
Sonic Branding: How Gaming Companies Can Maintain Loyal Customers

Sonic Branding: How Gaming Companies Can Maintain Loyal Customers

With a surge in demand over the past few months, gaming companies are amassing new audiences in droves but how can these businesses convert these new users into loyal customers? One untapped opportunity for gaming...

Max De Lucia
Max De Lucia 18 August 2020
Read more
Visual Content: The Impact it Generates on Your Content Marketing Efforts

Visual Content: The Impact it Generates on Your Content Marketing Efforts

When we think of the content that grabs our attention the most, it is visual. It is engaging, appealing, informative and can take your marketing efforts to a whole new level. Let’s learn how visual content impacts...

Digital Pieces Team
Digital Pieces Team 18 August 2020
Read more
Less, But Better in the Noisy World of Advertising

Less, But Better in the Noisy World of Advertising

Why we do what we do, how we do it, and how doing less can still bring about great results.

Matthew Soakell
Matthew Soakell 17 August 2020
Read more
What is Influencer Fraud and How Can You Avoid It?

What is Influencer Fraud and How Can You Avoid It?

Like all avenues of business, social media is unfortunately subject to fraud. And as influencer marketing is bigger than ever, influencer fraud is a hot topic in the minds of marketers. Thankfully, there are ways to...

Heepsy Marketing
Heepsy Marketing 17 August 2020
Read more
8 Tips on Choosing the Top Online Marketing Company

8 Tips on Choosing the Top Online Marketing Company

Choosing a digital marketing company is an important decision that a business owner needs to take. The best company can influence the leads for your business and handle the competition. When deciding, review the cost...

Ais Technolabs
Ais Technolabs 14 August 2020
Read more
Why Marketeers Can no Longer Rely on Their Own Data

Why Marketeers Can no Longer Rely on Their Own Data

Elliot Holding, cloud account manager at Cloud Technology Solutions, looks at why collaboration is key for a truly data-driven marketing strategy.

Elliot Holding
Elliot Holding 14 August 2020
Read more
Why Great Customer Experience Begins with Loyalty

Why Great Customer Experience Begins with Loyalty

Great customer experience is what talks high of your company/ business and customer loyalty is what makes it a brand. Retaining your existing customers is as important as gaining new ones as they are real-time...

Harshetha Narayan
Harshetha Narayan 13 August 2020
Read more
200% Sure Shot Tips to Increase B2B Ecommerce Website Conversions

200% Sure Shot Tips to Increase B2B Ecommerce Website Conversions

As per the survey, 90% of B2B buyers conduct research online before committing to a purchase. The unprecedented self-service, efficiency, personalization, fast network and high-tech functionality are key factors other...

Karan Sharma
Karan Sharma 13 August 2020
Read more
The Underlying Benefits of SSL Certificates for Enhancing Website SEO & Traffic

The Underlying Benefits of SSL Certificates for Enhancing Website SEO & Traffic

This article discusses why any website needs an SSL certificate besides enhancing the data security.

Digital Doughnut Contributor
Digital Doughnut Contributor 12 August 2020
Read more
Community Advertising is Back in Fashion – Here's Why

Community Advertising is Back in Fashion – Here's Why

When it comes to media buying, knowing where to find and target your audience can be tough. All too often advertisers assume the best approach is to buy ad space from well-known publishers to be able to deliver...

Paps Shaikh
Paps Shaikh 12 August 2020
Read more
Is Remote Business Process Outsourcing the New Normal in the Post-Covid World?

Is Remote Business Process Outsourcing the New Normal in the Post-Covid World?

If there’s a small silver lining to the global pandemic, it’s that at least something this contagious hit in our modern, tech-savvy era. The business world is capable of facilitating remote work more than ever before....

Paul Fernandez
Paul Fernandez 12 August 2020
Read more
ArticlesRSS 2.0