Article

Hemanth Yamjala
Hemanth Yamjala 28 July 2020

The Need for Embracing Digital Transformation Solutions

Implementing digital transformation solutions has become a critical requirement of the day for businesses. It accrues for them a host of benefits including remaining agile and competitive.

'Change is the only constant' goes the adage, wherein market dynamics for businesses change with time. This is due to the advent of new technologies and methodologies, not to speak of changing customer preferences. Going digital or adopting digital transformation solutions has become a need among organizations to stay competitive and profitable. It helps them to achieve a slew of objectives:

  • Increase productivity by streamlining processes
  • Derive better insights from data-driven results
  • Improve efficiency through faster time to market
  • Be responsive to customer needs
  • Identify and fix glitches in the product or value chain
  • Deliver superior customer experiences across devices and platforms
  • Achieve better compliance with regulatory parameters
  • Achieve enhanced security of applications
  • Reduce redundancies and improve sales

Today, to remain successful, businesses have to complement their vision and objectives with the right IT infrastructure. The latter helps them to add value to their customers and stakeholders by leveraging the emerging technologies. These include artificial intelligence and machine learning, big data, the internet of things (IoT), virtual reality, and cloud computing, among others.

Why Digital Business Transformation?

Digital transformation is all about embracing digital technologies to make processes, competencies, capacities, security, quality, and customer experiences top-notch. It helps businesses to improve performance, efficiency, speed, delivery, and decision making thereby driving better revenues. Further, businesses of the day receive a large volume of data through omnichannel interfaces, namely, SMAC (social, mobile, analytics, and cloud.) These data sets need to be processed in real-time to derive suitable insights for decision making. And digital transformation services can help set up the right IT infrastructure for businesses to remain agile and responsive.

How Digital Transformation Solutions Can Help Businesses

At its core, a successful digital transformation strategy can help businesses in generating business intelligence in real-time. Thereupon, the same can be leveraged by the stakeholders to take pro-business decisions. The various advantages accrued to businesses post digital transformation implementation are as follows:

Responsive customer interaction: In the analogue world reaching out to businesses with queries, complaints, or suggestions is time-consuming, circuitous, and filled with red tape. However, reaching out to businesses online can be a breeze. Just drop a mail, fill in the feedback form online, or use the built-in chatbot for the stakeholders to take notice. Digital transformation services enable businesses to receive feedback from omnichannel interfaces and respond. These help to generate trust among the target audience and enhance the brand equity of businesses.

Gain knowledge about customers: In the competitive world of business, it is no longer about having an online presence. Businesses should understand their customers’ preferences and develop and deliver products as per the latter’s needs. Various analytical tools with AI at their core can study the buying patterns of customers and identify their ‘areas of interest.’ Armed with such knowledge businesses can reach their target customers with products that meet the latter’s choices and score high on customer engagement.

Gain business intelligence: An enterprise digital transformation process enables the processing, storage, and analysis of data received from various sinews of the organization. Upon analysis, the datasets can provide suitable business intelligence in terms of enabling trends and patterns. Thereafter, the business intelligence can help the organization to make smart decisions and address any simmering or underlying issue.

Better collaboration: The various processes or departments of any organization can often work at cross-purposes with their own ‘turf’ to protect. Such a silo-driven approach can breed inefficiency and reduce value. A robust digital transformation framework can foster cohesion, collaboration, and cooperation among various departments. This can create optimized value for the organization, break silos among departments, and improve productivity. Further, better collaboration can ensure business continuity in the event of any adverse circumstances (natural or man-made.)

Improve quality: With customer experience becoming the be-all and end-all attribute for businesses to stay profitable, the need is to embrace digital quality assurance and testing. In doing so, testing is executed alongside development with quicker identification and fixing of glitches. Also, with test automation, regression testing with a copious amount of data can be performed with greater accuracy. When glitches are resolved quickly the need for rework later can be eliminated thereby saving costs for the organization.

Conclusion

Digital transformation entails changing the work culture, integrating and streamlining processes, deriving data-driven insights, and delivering superior customer experiences, among others. It helps organizations to stay competitive and achieve ROI.

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