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The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
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5 Features Your Packaging Should Have to Stand Out

5 Features Your Packaging Should Have to Stand Out

The packaging game is a pretty competitive area, whether you sell cosmetics, clothing or wine, the packaging can make a huge difference between someone picking your product over a competitor. In some industries, such...

Nick Mills
Nick Mills 9 October 2020
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6 Most Important Metrics You Should Measure For Your Digital Events

6 Most Important Metrics You Should Measure For Your Digital Events

When you host a digital event, you need to be able to market it well. A crucial component of your marketing strategy is monitoring and measuring the impact of your digital event. But why? Measuring them will...

Shane Barker
Shane Barker 7 October 2020
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Predictive Analytics & Optimisation

Predictive Analytics & Optimisation

Predictive analysis is an analytical process to develop propensity scores and metrics that assist with customer targeting. These can then be optimised to identify the bet combination of messages for an individual...

Anna Gieniusz
Anna Gieniusz 7 October 2020
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Ensure Full-Fledged Ecommerce Development With Shopify

Ensure Full-Fledged Ecommerce Development With Shopify

Shopify enables ecommerce businesses to setup stores quickly and easily. Select your favorite design theme, customize it with plugins and add a POS feature with Shopify.

Devansh Bansal
Devansh Bansal 6 October 2020
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How to Add Value in a ‘Woke,’ Post-Covid World

How to Add Value in a ‘Woke,’ Post-Covid World

The issues that the adtech industry was facing in January 2020 – such as the need for suppliers to enable first-party data – now seem secondary in light of our turbulent global reality.

Kristin Slovinski
Kristin Slovinski 6 October 2020
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A Simple Guide to Help You Boost Your Social Media Marketing ROI

A Simple Guide to Help You Boost Your Social Media Marketing ROI

58.8% of marketers consider social media marketing a crucial part of the marketing mix, yet some 20% are uncertain about how to measure its effectiveness. Social media can help businesses raise brand awareness, find a...

Shane Barker
Shane Barker 5 October 2020
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Podcast - Interview with Greg Jackson, Founder & CEO, Octopus Energy

Podcast - Interview with Greg Jackson, Founder & CEO, Octopus Energy

Part of our special series of episodes that we're recording in partnership with the European PR Agency Tyto and their Own Without Borders podcast, this interview is with Greg Jackson, Founder and CEO Octopus Energy.

Russell Goldsmith
Russell Goldsmith 5 October 2020
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BIMA Uncovers the True State of the Digital Industry Post Lockdown

BIMA Uncovers the True State of the Digital Industry Post Lockdown

Uncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies. Those are two of...

Rachel Johnson
Rachel Johnson 2 October 2020
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5 Easy Ways to Improve Customer Communication For Your Business

5 Easy Ways to Improve Customer Communication For Your Business

Strong communication plays a vital role in strengthening relationships, satisfaction, and brand loyalty. With its critical importance, spending quality time on strengthening customer communication could be an integral...

Abhishek Talreja
Abhishek Talreja 2 October 2020
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Best Ad Sizes for Your Next Display Ad Campaigns

Best Ad Sizes for Your Next Display Ad Campaigns

Unless you are a well-known brand, it’s hard to ignore the role paid ads play in your customer acquisition and overall marketing strategy. Regardless of the industry, services or products, you can almost always reach...

Rasheed Ahamed
Rasheed Ahamed 1 October 2020
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Top 7 Digital Marketing Strategies That Will Scale Your Startup Business

Top 7 Digital Marketing Strategies That Will Scale Your Startup Business

Are you looking for the best digital marketing strategies to sell your products or services? Are you thinking about how to maximize your online business or startup using digital marketing strategies? This article...

Mos Clement
Mos Clement 1 October 2020
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How to Recycle Website Content for Posting on Social Media

How to Recycle Website Content for Posting on Social Media

Creating quality content takes a lot of time and effort. From researching the subject to finding the latest information, writing a well-crafted post to create appealing visuals. A lot goes into crafting good quality...

Laura Butler
Laura Butler 30 September 2020
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5 of the Best Ideas to Boost Word of Mouth Marketing

5 of the Best Ideas to Boost Word of Mouth Marketing

Word of mouth marketing is one of the most important and influential marketing tactics that brands can leverage. Not only to grow sales, but enhance brand engagement, build trust, expand reach, build awareness, and...

Alice Herman
Alice Herman 29 September 2020
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5 Must-Have Tools to Improve Internal Communication

5 Must-Have Tools to Improve Internal Communication

In today’s work climate, where everyone is trying to adjust to the new normal and continue working in remote settings, workplace communication is becoming more important than ever. Fortunately, there are many tools...

Hayley Hoskins
Hayley Hoskins 29 September 2020
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3 Most Valued Business Data Elements and its Management

3 Most Valued Business Data Elements and its Management

The big data era has given rise to emerging technologies to understand the world. According to the analytics insights report, big data has been estimated to grow by the CAGR of 10.9% from 2019 to 2023. The big data...

Edward Thomas
Edward Thomas 28 September 2020
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Why Organic Traffic is The Key to Your Business

Why Organic Traffic is The Key to Your Business

Have you seen businesses around you blast off after suddenly ranking on Google? Yes? Maybe? I have a short story for you about how a small-time plumbing business in Adelaide went from one van to 10+ and 20 full-time...

John Bucalo
John Bucalo 28 September 2020
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How to Save Your Brand Identity on Social ‎Media During the Covid-19 Pandemic ‎‎[Infographic]‎

How to Save Your Brand Identity on Social ‎Media During the Covid-19 Pandemic ‎‎[Infographic]‎

Covid-19 is still hitting the world's economy hard and subsequently, business owners should take suitable measures to survive. Digital marketing is one of the greatest approaches by which you can reduce the...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 September 2020
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Marketing Data: Aggregation & Segmentation

Marketing Data: Aggregation & Segmentation

Define, operationalise and automate: Understanding marketing data is a tricky task. I could write a 5-book series about it and it would still not be enough. Plus, no marketer would read it. Data – boring stuff, right?

Anna Gieniusz
Anna Gieniusz 25 September 2020
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Startup Growth Hacks: How To Send Cold Emails That Get Responses

Startup Growth Hacks: How To Send Cold Emails That Get Responses

Startups and small businesses wishing to reach new partnerships, PR outlets and new sources of organic traffic without the help of an agency need to master the essential steps of cold outreach.

Eleanor Bennett
Eleanor Bennett 24 September 2020
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How to Repurpose Business Blog Posts into Engaging Social Media Content

How to Repurpose Business Blog Posts into Engaging Social Media Content

If you’re struggling with your social media management and want to save time and effort, then here are some practical tips.

Hannah Stevenson
Hannah Stevenson 24 September 2020
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5 Reasons Why You Should be Purchasing a Targeted Email List

5 Reasons Why You Should be Purchasing a Targeted Email List

When it comes to B2B marketing, purchasing targeted email lists come with many benefits. Let’s have a clearer and better understanding of why an email list is important and how they can accelerate B2B lead generation.

Stella Scooby
Stella Scooby 23 September 2020
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Under the Influence: 40% of Americans Have Purchased Something Seen on Social

Under the Influence: 40% of Americans Have Purchased Something Seen on Social

Social media is the new networking. We constantly find ourselves connecting with those on the screen, sometimes more than those we meet in person. During this time where social distancing is becoming more and more the...

Kayla Montgomery
Kayla Montgomery 23 September 2020
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Product Intelligence is the New Wave in Retail Analytics 

Product Intelligence is the New Wave in Retail Analytics 

The massive shift to ecommerce in 2020 has been met with increasing consumer demands. Coupled with this are increasing data protection laws online. How do retailers cope? The next evolution in retail analytics will be...

Nikole Wintermeier
Nikole Wintermeier 22 September 2020
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The Customer Journey – Time to Tear up the Rule Book?

The Customer Journey – Time to Tear up the Rule Book?

A customer journey should provide a personalised experience based on known and learned knowledge of the customers in it. Ask yourself, how well do you know the minds of your customers? I wouldn’t be surprised if the...

Tim Biddiscombe
Tim Biddiscombe 21 September 2020
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