Shane Barker
Shane Barker 5 October 2020
Categories Social Media

A Simple Guide to Help You Boost Your Social Media Marketing ROI

58.8% of marketers consider social media marketing a crucial part of the marketing mix, yet some 20% are uncertain about how to measure its effectiveness. Social media can help businesses raise brand awareness, find a new audience, generate quality leads, and boost revenue.


Image via Buffer

Are you one of those marketers?

Are you struggling to evaluate the ROI of your social media marketing efforts?

Are you looking for ways to boost the ROI of your campaigns?

If you are, I’ve put together a few ways to help you do so.

1. Identify Your Goals and Target Audience

To ensure that your social campaigns generate a high ROI, you need to determine a few things right at the onset of your campaign.

What are these things that you need to identify and define?

  • Your campaign goals: What do you want to achieve from your social media campaign? Is it increasing brand awareness or driving sales?
  • Your target audience: Who are you trying to target? What are your target consumers interested in? What type of content do they like? Which social media platforms are your potential customers active on?

Answering these questions will help you plan your social media marketing strategy in a better way.

2. Provide Value to Your Target Consumers

Now that you have identified your goals and the audiences you want to reach out to, it’s time to build and nurture your relationships with your target consumers.

But how can you reach out and engage with them?

Here is what you should do:

  • Consistently offer quality content: Write content that provides value to your potential customers and generates engagement. Use different content formats depending on what your audience most engages with. You should also define a posting schedule for each platform.
  • Partner with influencers: Find an influencer who is an expert in your niche. Have them create great, engaging content for you. The right influencer will be able to effectively promote your products and services and drive people to your brand.
  • Engage your audience: Engage with them by replying to mentions, comments, and messages. 

Pro Tip: You should consider using social media marketing with email marketing. The ROI of email marketing is high and goes up to $40 for every dollar spent on it. This, in turn, can help in boosting your social media marketing ROI too.

3. Track and Measure Performance

Tracking and measuring the effectiveness of your campaigns can help you identify strategies that bring the best returns and optimize the ones that are lagging behind.

Some of the things you should track include:

  • Reach
  • Engagement
  • Click-Through Rate (CTR)
  • Sales
  • Revenue

Constant monitoring gives you a fair idea of where you currently stand and the direction you should be moving in for your campaigns to succeed. It can protect you from wasting money, effort, and time on social media strategies that are not offering you the desired results.

If any of your efforts fail to work, don’t be afraid to change them. Keep testing and optimizing your strategies to achieve better ROI.

To discover more strategies for boosting the ROI of your social media marketing campaigns, go through the detailed infographic below on my blog


Infographic via

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
Five Ways to Gain Maximum Return on Your Videos

Five Ways to Gain Maximum Return on Your Videos

Without question, our collective appetite for video is fuelling more video-centric experiences online. Video’s ability to impart both emotional and practical information makes it a win-win for brands and consumers...

Juli Greenwood
Juli Greenwood 2 July 2024
Read more