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In-Game Advertising - Smart Ways for Brands to Reach Targeted and Immersed Audiences

In-Game Advertising - Smart Ways for Brands to Reach Targeted and Immersed Audiences

The rise in interest for gaming has been one of the big trends of the pandemic. With more consumers than ever spending time immersed in virtual worlds, how can brands reach them to encourage real world action? Daniel...

Daniel Todaro
Daniel Todaro 21 September 2020
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There’s No Such Thing As The Perfect CMS

There’s No Such Thing As The Perfect CMS

In the current pandemic-induced era of accelerated digital transformation, a “digital business card” is no longer enough to survive. Having a strong online presence is in fact essential for businesses to thrive in...

Chris Purcell
Chris Purcell 18 September 2020
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Decentralization – The Future of Social Media Applications

Decentralization – The Future of Social Media Applications

A crypto decentralized social platform has a number of beneficial applications and has the potential to ease out the user pain points while fostering valuable interactions on social platforms.

Rob Sirri
Rob Sirri 18 September 2020
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Ecommerce Marketing: An SEO Guide for Ecommerce Websites

Ecommerce Marketing: An SEO Guide for Ecommerce Websites

Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers and retaining those customers post-purchase. We can use ecommerce...

Kiara McColl
Kiara McColl 17 September 2020
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How to Work With Magento Migration Vendors: A Guide for Business Owners

How to Work With Magento Migration Vendors: A Guide for Business Owners

Moving out is always a major headache whether it concerns a house or an online business. Bidding farewell to Magento 1 last month, much less than half of its users have packed their bags to settle at Magento 2. Why...

Jan Guardian
Jan Guardian 17 September 2020
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8 Great Tips for Generating More Conversions with Forms

8 Great Tips for Generating More Conversions with Forms

Forms are one of the most common ways in which your website converts its visitors into leads and gathers their information inside your CRM system for your sales team to follow up on. In this blog we’re going to...

Jack Kennedy
Jack Kennedy 16 September 2020
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Every Report is Your Job Evaluation

Every Report is Your Job Evaluation

As a marketer you probably know how important detailed reporting is, right? I’m pretty sure, that the first time you ran a campaign, you just couldn’t wait for the result. What about the twentieth time? Have you even...

Anna Gieniusz
Anna Gieniusz 16 September 2020
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6 Psychological Insights to Improve Your Content Writing Skills

6 Psychological Insights to Improve Your Content Writing Skills

Whether you write content for your personal blog or an official company website, implementing tried-and-tested psychological principles can always help your cause. Apply these six psychological insights to improve...

Kristin Savage
Kristin Savage 16 September 2020
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How to do Social Media in a B2B World

How to do Social Media in a B2B World

Marketing to businesses may not always be the same as marketing to consumers, but there’s one thing they have in common: people. Even when you’re selling to other businesses, it’s important to remember that your...

Jenny Stanley
Jenny Stanley 15 September 2020
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10 Advanced Link Building Tips & Techniques That Truly Work

10 Advanced Link Building Tips & Techniques That Truly Work

Link building is an essential part of improving your website’s SEO. Here are some of the most advanced link building tips and techniques that you can use.

Gaurav Sharma
Gaurav Sharma 15 September 2020
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Things to Know About TikTok’s Rival, Instagram Reels

Things to Know About TikTok’s Rival, Instagram Reels

Ever wanted to record video clips on Instagram that go straight to your account for everyone to see at their leisure? You’ve probably heard of this concept already, but this time you’ll see videos from popular and...

Umarah Hussain
Umarah Hussain 14 September 2020
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Clash of the Computing Titans: Grid Computing vs. Cloud Computing

Clash of the Computing Titans: Grid Computing vs. Cloud Computing

Essentially, grid computing and cloud computing are two platforms with the same objective; each is designed to process tasks using large computer infrastructures.

Edward Huskin
Edward Huskin 14 September 2020
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What Does a New World of Retail Experiences Mean for Innovative Brands?

What Does a New World of Retail Experiences Mean for Innovative Brands?

Innovative brands need to make direct and deep connections with consumers. They need new opportunities to tell their stories, and spaces where they can showcase what their products can do. Sadly, the current retail...

Kirsten Ward
Kirsten Ward 14 September 2020
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QR Codes, the Covid - Empowered Player

QR Codes, the Covid - Empowered Player

Visiting brick-and-mortar stores to try on clothes, reading printed books, paying with cash, taking buses or eating in restaurants has been an enjoyable and indispensable part of our lives, until the recent Covid-19...

Jenny Stanley
Jenny Stanley 11 September 2020
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Why Subscription Models Will Make Us Unsubscribe From Big Social

Why Subscription Models Will Make Us Unsubscribe From Big Social

Social media has come under increased scrutiny in the past 12 months with consumers and creators alike looking for viable alternatives to connect with each other outside of the ‘big social’ giants.

Benji Vaughan
Benji Vaughan 11 September 2020
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Micro-Moments Marketing: The Modern Customer Journey

Micro-Moments Marketing: The Modern Customer Journey

The journey for the modern consumer has evolved to a point where a simple buyer persona research is not enough. Implementing Micro-Moments research will help companies to achieve outstanding results, to attract new...

Deni Kaziyska
Deni Kaziyska 10 September 2020
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How to Build an SEO Friendly Ecommerce Website

How to Build an SEO Friendly Ecommerce Website

Today, the importance of SEO for an ecommerce business is very special as it directly affects the amount of traffic access to the website. SEO is not only a fashionable trend for the global market but also a proven...

Jade Nguyen
Jade Nguyen 10 September 2020
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The Rise of 'Conversational Clienteling' Post-Covid-19

The Rise of 'Conversational Clienteling' Post-Covid-19

The pandemic has hit every industry hard, and none more so than retail fashion. With the majority of customers moving online, brands have become more creative in the way they engage with their customers adapting the...

Jean Shin
Jean Shin 10 September 2020
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Tech-Clash Opportunities for Brands Post Covid

Tech-Clash Opportunities for Brands Post Covid

Fueled by GDPR and conspiracy theories that Mark Zuckerburg et al. are listening to our personal conversations, perhaps even guiding them, there has been much talk about the fightback against technology.

Jenny Stanley
Jenny Stanley 9 September 2020
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How to Make an Ebook for Lead Generation

How to Make an Ebook for Lead Generation

The Ebook has been one of the most used tactics in inbound marketing to attract leads. By proposing a fair exchange, where the brand offers rich content and receives information from the lead, the ebook serves as a...

Blogger Cage
Blogger Cage 9 September 2020
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Infographic: Why Brands Should Respond to Customer Feedback

Infographic: Why Brands Should Respond to Customer Feedback

A new infographic from Digital Doughnut sister company London Research looks at the compelling business case for brands to respond to customer feedback in a timely fashion. The insights are based on consumer and...

Linus Gregoriadis
Linus Gregoriadis 9 September 2020
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Embracing a Radical New Approach to the Retail Experience

Embracing a Radical New Approach to the Retail Experience

Few brands achieve lasting success without making a genuine connection with their customers. Understanding what motivates and inspires people is key to creating this connection, as is adapting to what they need in a...

Kirsten Ward
Kirsten Ward 8 September 2020
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How B2B Lead Generation Strategies Work For SaaS Companies

How B2B Lead Generation Strategies Work For SaaS Companies

As with any SaaS organization, your annual contract value or ACV is going to dictate which strategies make the most sense to acquire customers. This means that with a higher annual contract value, you can spend more...

David Clark
David Clark 8 September 2020
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Innovate or Fail: How Digital Innovation is the Key to Survival in a Crisis

Innovate or Fail: How Digital Innovation is the Key to Survival in a Crisis

It is widely accepted that the Covid crisis has forced as much change in 10 weeks as was predicted to take place in 10 years, and for businesses around the world this has prompted some major pivoting.

Jenny Stanley
Jenny Stanley 7 September 2020
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Is Business Great? But Aren’t Your Competitors Doing Much Better?

Is Business Great? But Aren’t Your Competitors Doing Much Better?

A company’s individual key performance metrics do hold importance as they allow them to understand their brand’s strengths and weaknesses and focus on their USPs. But apart from an organization’s personal sales...

Zara Ziad
Zara Ziad 7 September 2020
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