Article

Hannah Stevenson
Hannah Stevenson 24 September 2020
Categories Content, Social Media

How to Repurpose Business Blog Posts into Engaging Social Media Content

If you’re struggling with your social media management and want to save time and effort, then here are some practical tips.

Posting regular, insightful, and engaging social media posts across multiple platforms can be a struggle for any social media marketer. It’s particularly challenging if you’re working in-house for a small business without the resources to employ a legion of creative experts and content creators to help. If you’re trying to be savvy and save yourself time on your content marketing, then consider using your existing blog content and repurposing it into exciting new blog posts.

Many companies, including my own, have written on the topic of repurposing your content, but this article goes into depth about some of the innovative ways that you can use modern tools and platforms. So, if you’re ready to get started and explore the ways that you can turn your blog posts into innovative social media content, then read on, and I’ll explain.

Promote Your Blog Posts Across Social Media

You might think that this is an obvious point, but it’s one that often gets overlooked. Whenever your business shares a blog post, you should be using your social media presence to promote it. Promoting your blog content on social media saves you from writing a complete post; you don’t need to think of an idea and then write it. Instead, all you need to do is share a link to your blog post, and create a few lines to introduce it. Voila! You’ve got a social media post.

It isn’t exactly repurposing your blog content, but this approach is an essential part of any social media marketing strategy. Without it, many readers won’t see your blog, and you won’t generate the leads and website traffic that you wanted from it.

Make A Slideshow

If you want to post your blog content, but don’t want to use a big block of text, then consider creating a slideshow. You can use the written content and information that you wrote for your blog, then adapt it to make an engaging and fun slideshow.

Most social media platforms allow images and slideshows, so you can share it easily and use your slideshow to generate leads, show value to followers and more. Use a free slideshow maker to create an engaging slideshow using the content from your most recent and best-performing blog posts. Slideshows are easy to view and a great way to make your blog content more accessible to a wide variety of your online followers.

Create A Poll

Many blog posts throw up interesting questions, which often get asked in the comments section. If you notice a lot of similar comments on your posts, then consider creating a poll on social media.

LinkedIn, Facebook, Twitter and most other popular social media sites allow you to create a poll and then share the results, so you won’t need a lot of experience or expensive software to make a unique poll. You can then consider using your poll as the basis for another blog post, meaning you won’t have to think up new ideas for a while!

Use Your Blog Post As A Script For A Video

Video content is fast eclipsing written content, especially on social media. Studies show that 54% of consumers want to see more video content from the brands they support.

The rise of short-form video platforms, such as TikTok, also proves that video is the future of marketing. But creating a video can take a lot of time and effort, and the best corporate videos involve in a combination of script and off-the-cuff dialogue.

Writing a script and creating a coherent point for an advice video is one of the hardest parts of creating a video for your business; alongside editing the content, which you can outsource if you don’t have the experience. So, to save yourself time, use your blog content as the basis for your video scripts. You’ll save time and be able to share your business knowledge with your viewers.

Conclusion- Get Creative

Reworking your blog content and turning it into social media posts can save you time and energy if you do it right. The most important thing to remember is to be creative and think outside the box.

These tips should help you to get some initial inspiration, then you can take it from there. I’d love to find out more about how you repurpose your blog content and turn it into amazing social media posts, so comment below with your examples.

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