Article

Stella Scooby
Stella Scooby 23 September 2020
Categories B2B, Email & eCRM

5 Reasons Why You Should be Purchasing a Targeted Email List

When it comes to B2B marketing, purchasing targeted email lists come with many benefits. Let’s have a clearer and better understanding of why an email list is important and how they can accelerate B2B lead generation.

In this open world of marketing opportunities, it’s true that growing your business used to be a very difficult task to do. But times have changed for the better. Now, getting in front of your targeted audience is relatively easy and reaching the right prospects generates income and increases your email campaign ROI.

Email marketing has been one of the leading digital marketing strategies and one of the most cost-effective ways to reach a cold B2B audience, build better customer relationships, and help scale up your business. And to take your first step up towards email marketing, you’ll need to have two things, i.e., one is a targeted and verified email list and the other is email marketing software.

A targeted email list simply contains all the email addresses whom you can send emails. It contains many potential customers that might be interested in your business solutions. Once you’ve plenty of subscribers in your list, start sending your campaign through email marketing software.

future-of-email-marketing.png

Source: https://thegood.com

According to the DMA, email marketing provides a 4300% average ROI for businesses in the US.

Before we go any further, is purchasing email lists a good idea?

Yes, you should buy an email list as soon as you start! It is one of the fastest and simplest ways to take your business to the next level in no time. If your goal is to generate more B2B leads then an email list is the smartest thing to focus on to do more business. Even though many new marketing technologies have emerged, many business owners still prefer emails to talk about businesses.

 5 Reasons Why You Should be Purchasing a Targeted Email List

When it comes to B2B marketing, purchasing targeted email lists come with many benefits. Let’s have a clearer and better understanding of why an email list is important and how they can accelerate B2B lead generation. 

  1. Expands the reach to your audience
  2. Your business scales up
  3. Time savings
  4. Increases ROI
  5. Build customer relationships

1. Expands the reach to your audience

When you acquire an email list, you will have 100% access to it. A purchased email list can create an opportunity to expand to a brand new audience and potential leads. The more you showcase your business to your potential customers, the more potential leads you generate. The key to optimizing your email marketing campaigns is to offer valuable advice and compelling content like proven marketing strategies.

As per Statista, global email users amounted to 3.9 billion users in 2019. This figure is expected to climb to 4.3 billion users in 2023 (Statista, 2020). That’s half of the world’s population.

usage-of-email.jpg

2. Your business scales up

We strongly believe that inbound marketing is the fastest and most effective way to generate B2B warm opt-in leads that could help you in the scalability of your company. Also, even during slow periods, all warm opt-in leads can be pushed to the appropriate funnels.

However, marketing needs to start the nurturing process to convert cold contacts to warm leads. Of course, consider the idea of speed and scalability of purchasing email lists to keep your marketing campaign more effective and top up your B2B lead generation growth.

3. Time savings

This one can be one of the most compelling benefits of buying an email list and that is it saves so much of your time! Even if you have thriving organic traffic on your website, inbound marketing takes an illogical amount of time to generate an email list. And growing your contacts organically is not as simple as purchasing an email list. Yes, the quality of contacts is lower than your email opt-in lists, but all these are just numbers. Thus, buying email lists would really benefit the lead generation process and save you more time to focus on closing deals.

​4. Increases ROI

This one only works if you have purchased an email list from a reputable provider. Having a clean and verified email database is capable of building custom intent audiences. This means that you’ll only receive a targeted industry-specific email list that directly helps you to spend less time and money on the people who are not even interested in your business product. You’ll see massive growth in your ROI and speed up your lead generation.

5. Build customer relationships

As email is the only online technology that makes your users feel more personal and real when it comes to talking about businesses, emails let your messages be more specific. You can talk to your customers to resolve any issues and let them ask questions if they have any problems. This will help you to make your users feel more comfortable and happy. Also, building better relationships with your customers leads to healthy business growth.

According to Content Marketing Institute,77% of B2B companies use an email marketing newsletter as part of their content marketing strategy.

content-marketing-strategy.png

BONUS TIP: Have a Solid Business Plan

There’s no point in having a targeted industry-specific email list, if you have no business plan or strategy in your mind. It is very important to have a well-planned business strategy with you. Decide on relevant, compelling content or creating forms that you want to show to your targeted audience. You’ll see the power of a successful marketing strategy when email lists and content do their work together.

The Bottom Line

No matter what kind/size of business you work for, whether it is a small business or big business, you have to make an email list. It’s also about what prospects you’re targeting for your business. Buying email lists is really a very cost-effective way to boost your business and for getting B2B leads. It also helps to expand your reach globally; improving sales pipeline flow, and take your business to the top level.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more