2016 - Digital Doughnut

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Branded Mobile Games Should Learn From IndiesBy now every CMO, Marketer and Brand Director is aware of the stats surrounding mobile usage and growth, it’s big, it’s growing and your audience is on there every day but the Indie developers are getting the...

                Rowan Heasley
                11 March 2016
            
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5 Mistakes That can Ruin Your Email A/B TestsTesting your templates, your copy, your timetable can be a great help, but most of the time it won’t give you the Holy Grail. You have to test major and minor changes also in order to narrow your email down to the...

                Roland Pokornyik
                11 March 2016
            
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Social Media Campaigns We LoveWho’s been doing a great job? What are some of our favorite campaigns? Here are three companies producing amazing results on Facebook, Pinterest and Instagram.

                Richard Fallah
                10 March 2016
            
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Customer Engagement: Big Data Or Big Ideas?Today, marketing automation (MA), pay-per-click (PPC) and Programmatic Advertising (PA) campaigns, along with social advertising all generate huge quantities of performance data, barraging even experienced marketers...

                William Yates
                10 March 2016
            
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The Significance And Power Behind Hashtags“How the heck do I use hashtags and which ones do I use?” This is a question we get all the time. Let’s answer this question by first taking a look at the purpose of a hashtag.

                Charlotte Chipperfield
                10 March 2016
            
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Are You A World Class Digital Leader?Three months ago in preparing for a presentation at the World Marketing Summit in Tokyo, Professor Philip Kotler, the grandfather of modern marketing, challenged me with the question- What does it take to be a world...

                Ira Kaufman
                10 March 2016
            
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Google's New AdWords Ad Layout AnalysedGoogle surprised the online marketing world by launching a radical change to its well-established ad layout on the search page. The traditional model of two or three ads above the organic search results paired with...

                Barney Durrant
                9 March 2016
            
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Why Should You Send Marketing Emails On Weekends?Email marketers are constantly trying to find the ideal time to send out marketing emails. The last quarterly email benchmark report by Experian Marketing Services however suggests that there is no ideal time to send...

                Roland Pokornyik
                9 March 2016
            
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FMCG Brands & Mobile – 4 Rules Of EngagementThe intensely personal nature of mobile devices requires that brands who want to get their products and in particular new products noticed, engaged with or purchased for the first time must understand the unique way...

                Stuart Sankey
                8 March 2016
            
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Why SEO Is A Waste Of TimeTraditionally SEO was all about putting keywords into key areas that Google would look for and be found by those searching the internet for your services but since every man and his dog has a website now a days...

                Stuart Marler
                8 March 2016
            
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GDPR: What Is It And Why Should You Care?In recent years data breaches, hacking, data theft and online fraud have emerged as massive issues at both the corporate and governmental level, exposing targets to extreme financial instability and nation states to...

                William Yates
                7 March 2016
            
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Do You Need A Personal Branding Makeover?Do you walk by your ratty couch every day and think “When am I going to recover or replace that thing?” Or maybe every time you sit down in the chair at the hair salon and look at yourself in the mirror you think “I...

                Jay Denhart-Lillard
                4 March 2016
            
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Britain’s Biggest Brands Are Losing TrustA recent study from Brand Vista was conducted in order to find out how must trust customers have in some of the biggest brands, and the results are pretty surprising.

                Adam Maidment
                4 March 2016
            
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Anatomy Of A Thought LeaderWhat goes into being a thought leader? How would you know that you have ‘arrived’ at that particular designation? Many of us work really hard at developing a reputation for being an expert in a specific topic area...

                Jay Denhart-Lillard
                3 March 2016
            
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Trends In Internet Use – ChinaIn celebration of the Lunar New Year, we have reviewed current trends in internet use in China. Happy Chinese New Year from us to you!

                Lucy Forbes
                3 March 2016
            
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Downtown Cairo’s Typographical Transformation Into A Digital CraftDowntown Khedival Cairo has historically been a multicultural melting pot, because of this, most shop owners and vendors of the area wrote their signs in bilingual script, both Arabic and Latin (English/French/Italian...

                Philippa Clayre
                3 March 2016
            
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Copywriting - The Art Of SellingCopywriting has several major tasks let’s say, it has to trigger a specific thing in your audience. It could make your audience download an E-book, buy a product, subscribe to a newsletter, you name it. There are many...

                Nicky Nikolaev
                2 March 2016
            
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Top Tech Trends To Watch Out For In 2016 (Infographic)Last year, we treated a lot of surprising innovations–from phones, tablets, and laptops to cameras, watches, and augmented reality headsets, but there are plenty of efficient and smart products to be expected in 2016....

                David Younger
                2 March 2016
            
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You Can Become A Personal Branding Rock StarUntil recently, big brands would rely on celebrities and popular bloggers to promote and market their brands but today the wave is shifting from companies and corporate accounts to users and consumers...

                Jay Denhart-Lillard
                2 March 2016
            
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Why Healthcare Needs To Care About CybersecurityA hospital recently had to deal with a situation almost no one could’ve predicted: They were held to ransom by hackers. As TimesLIVE reports, Hollywood Presbyterian Medical Center “paid hackers a ransom of $17000 in...

                Daniel Durandt
                1 March 2016
            
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USP And Differentiation In Online B2B MarketingThe unique selling proposition (USP) or unique selling point is a marketing concept first put forward as a hypothesis to describe a blueprint for successful advertising campaigns in the 1940s.

                William Yates
                1 March 2016
            
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Home Insurance – Online Providers Failing To Help CustomersA recent Global Reviews webinar, Home Insurance: How Australian and UK websites compare, looks at the Digital Sales Effectiveness (DSE) of online home insurance brands in both regions. 

                Suzy Coulson
                1 March 2016
            
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The Ultimate Guide To Content Marketing For SaaS BusinessIn the current digital era, traditional advertising is gradually taking a backseat. An increasing number of businesses are inclining towards digital marketing, especially content marketing, in order to increase their...

                Dipti Parmar
                1 March 2016
            
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Google's Removing Paid Ads From The Right Hand Side Of Search ResultsHave you noticed something different about Google search results recently? Google is always trying out different layouts and displays in search results, to ensure they are providing users with the most relevant search...

                Grace Bethell
                29 February 2016
            
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Technology In The HomeThe trend of connected living is beginning enter the mainstream consciousness, as technology becomes more economically viable for all income brackets. We explore the potential for the adoption of smart home technology...

                James Hook
                29 February 2016
            
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