2016 - Digital Doughnut

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Why ONLY Having A Facebook Business Page Is Not Good EnoughA Facebook business page for a business alone, is just not good enough to attract new customers. Every business needs a website. Every business needs a website as well as social media and other marketing techniques to...

                Stuart Marler
                29 February 2016
            
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Marketing OperationsAs it is widely accepted that over 67% of a customers’ buying journey is online, it is clear that to impress potential customers, content from marketing and sales has to be consistently great and the machinery that...

                Mike Owen
                26 February 2016
            
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How Effective Is Mobile Advertising For FMCGs?In the UK, total digital ad spend grew by 13.4% in the first half of 2015 and reached £4 billion. Data from the Internet Advertising Bureau (IAB) also confirms that UK Mobile ad spend was up 51% and accounted for...

                Stuart Sankey
                26 February 2016
            
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Fresh Stats To Help You Become The King Of Email Marketing!According to CampaignMonitor every single dollar you spend on your email campaigns will bring you 38 dollars – far surpassing display, social and all other channels.

                Roland Pokornyik
                26 February 2016
            
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Why The World Can’t Stop Talking About Elon MuskElon Musk believes in the good of humanity. As he sees things, the collective power of goodness will save us from our future inventions, namely AI robots. That’s why he is spearheading an effort to create a platform...

                Alexis Ternoy
                26 February 2016
            
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Video: The Fast-Track To Online Customer EngagementWith more than 80% of senior executives saying they now watch more online video than they did a year ago, and according to Forbes, 75% of executives are watching work-related video on a weekly basis, this...

                William Yates
                25 February 2016
            
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The Shift From Real-Time To Right Time Marketing – How To Drive Real-Time Connections With Today’s ConsumersThe definition of real-time marketing is evolving. The buzz around Big Data and the age of the “multi-channel, empowered consumer” has made marketers believe that a real-time and instantaneous interaction with...

                Larisa Bedgood
                25 February 2016
            
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Why Should CEOs Use Social Media?Most CEOs are still reluctant to go social.
 
The latest Social CEO Report from Domo and CEO.com shows that, while social media use by Fortune 500 CEOs is (slowly) increasing, only a handful use platforms like...

                Damian Corbet
                24 February 2016
            
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Millennial Marketing As A Tactic. Please, Desist!I was born in 1986. This, unfortunately, throws me in the pool labelled “Millennial” and there’s nothing I can do about it. I’m the one they’re talking about in those guides you read about millennial marketing.

                Lauren Archer
                24 February 2016
            
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Trends In Global eCommerce: What The Experts SayInternational more important than ever & localisation a must

All of the experts we interviewed thought that international expansion would be one of the dominant trends we would see in 2016. And to succeed...

                Yusuf Bhana
                24 February 2016
            
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What We Can Learn From The Growth Of SnapchatSnapchat made headlines at the end of last year when its growth rocketed throughout 2015 to more than 5 billion daily video views, closing the gap on Facebook’s 8 billion.

                Laura Stack
                24 February 2016
            
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Why You Need A Responsive Web SiteWhat is a responsive website? A responsive website is a web site designed to appear across all screen sizes. Initially web sites were designed only to be seen on average desktop screens. 

                Stuart Marler
                23 February 2016
            
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10 Time-Saving Content Marketing Tools To Add To Your ArsenalThere are few better ways of building brand buzz than content marketing. In short: done well, it works. But that’s easier said than done. Great content takes time and is hard work. Thankfully, there’s no shortage of...

                Sujan Patel
                23 February 2016
            
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How Retail And E-Commerce Marketers Can Be Quick To Win Mobile Moments?According to Google and Ipsos, 29% of smartphone users will immediately switch to another site or app if the one they are browsing doesn’t satisfy their needs quickly (for example, if they can’t find the needed...

                Eren Kocyigit
                23 February 2016
            
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Why Augmented Reality Will Change The Game In 2016Imagine a world where you can experience attending a football game or a concert without actually being there – and in real-time! This is possible through Augmented Reality (AR), which is expected to be one of the...

                Tania Cheema
                23 February 2016
            
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Eli Pariser’s Filter Bubble Is Now 5 Years Old…Have We Popped It Yet?The sites we turn to for our information, whether it be news, research or entertainment, filter our results to make them more relevant for us. It is called personalised search and it is now the norm for not only...

                Alexis Ternoy
                22 February 2016
            
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Of Honeypots, Decoys And Red HerringsA Look At Cyber-Threats. The number of apps on your phone is directly proportional to how tech-savvy you can be. Ask any millennial and they will “app” a problem for you. Want to find your lost keys? Want to drink...

                Manoj Rai
                22 February 2016
            
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How I Learned That Personal Branding Is NOT NarcissismWhen you see the iconic Apple trademark, why do you suddenly think about design? When you see a flowing script that says Coca-Cola, why do you immediately become a little thirsty? Why does your inner athlete stretch...

                Jay Denhart-Lillard
                22 February 2016
            
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Mobile: How Can FMCGs Win Micro-MomentsWe all agree, the traditional, typically singular path to purchase is dead, whereby a consumer would be exposed to a brand’s TV ad, go in-store, see the product on shelf and put it in their shopping basket. Digital...

                Stuart Sankey
                19 February 2016
            
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How Do Presidential Candidates Spend $1 Billion?I came across this article recently in the National Journal written by Stephanie Stamm, and a couple of things really stood out to me. One of the biggest spend categories is “digital advertising.” The average American...

                Lachlan Brook
                19 February 2016
            
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Technology Can Help … If You Want To Start HomeschoolingWhen we think of apples and technology, we often think of the Apple Watch. But apples are also associated with teachers in the old west.

                Alexis Ternoy
                18 February 2016
            
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How To Use The Inverted Pyramid Method In Email MarketingYou have to present something interesting, something valuable to your recipient in the very first second when they open your email. The model that you would be wise to use in order to do this is called the inverted...

                Roland Pokornyik
                18 February 2016
            
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Real World Branding: The 80% Of Your Personal Brand You're NeglectingBuilding a personal brand through social media networking is a good thing, and it’s great if you’ve already started to make progress. But if all you work on are your online profiles, then you could be missing out on...

                Jay Denhart-Lillard
                18 February 2016
            
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Patient Experience Management: Key To ProgressExperience management is key to any industry. Understanding and managing ‘experience’ could be for external as well as internal stakeholders, but to a large extent experience management is focused primarily on the end...

                Sreejit Menon
                18 February 2016
            
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Climbing The Career Ladder: How To Stay Relevant And Valuable In 2016Many of us are constantly thinking about how to climb the career ladder and achieve that next career goal. Whether your career is not going quite how you expected, or you’re successful and looking to aim higher, it’s...

                Tania Cheema
                17 February 2016
            
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