Article

Roland Pokornyik
Roland Pokornyik 26 February 2016

Fresh Stats To Help You Become The King Of Email Marketing!

According to CampaignMonitor every single dollar you spend on your email campaigns will bring you 38 dollars – far surpassing display, social and all other channels.

It is the simple most effective channel for B2B marketing – and in B2C it is also king as 72% of US adults prefer to communicate with companies via email.

emal-marketing-is-king-2016-(1).png

Image Source: Pinpointe.com

The good news for you

It may sound surprising, but email marketing is still not as widespread as the results would indicate.

Mobile email marketing for example lags behind consumer adoption. While emailing is far the most popular activity on smartphones according to emailmonday (78% of users regularly does it), most companies have no mobile email strategy.

51% of them to be exact are completely missing such a strategy or only have the basic optimization in place.

Personalization, which is more important than ever, is also not used by everyone surprisingly. While it can increase your open rate by a whopping 41% a mere 35% of brands are actively personalizing their subject lines.

impact-of-personalization-on-open-and-click-through-rates-2016.png

Source: VentureBeat.com

This means that while you are late to be an early adopter, you can still keep ahead of your competition with a well-planned email strategy.

This is what you should keep in mind

When creating your emails – writing the copy and designing the templates in your email builder – you should remember that mobile is now dominant. As of November 2015 54% of all opens took place on mobile devices with desktop down to 22% and webmail to 29% (source: Litmus.com). Three in four Gmail users access their accounts through mobile.

And email opens are growing fast – in the past three years their share increased by 180%.

This leads to the conclusion that you should design your emails to appear perfectly on every device. The market is now so diverse that you simply cannot build static emails – they have to be responsive so everyone using desktop, tablets, phablets, smartphones or other devices can read them with ease.

Designing such a campaign will require you to use the right tools. You should invest in a responsive email builder to create the base for your automated campaign – and statistics say that your investment will be a very profitable one if you do it right.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Set Your Data Free With Web3

Set Your Data Free With Web3

In the first of our series of pieces looking at the top digital trends of 2023, lead web developer, Craig Wheatley, discusses what the current state of owning our own data is and how Web3 is revolutionising how it can...

Candyspace Media
Candyspace Media 1 February 2023
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Five Ways to Gain Maximum Return on Your Videos

Five Ways to Gain Maximum Return on Your Videos

Without question, our collective appetite for video is fuelling more video-centric experiences online. Video’s ability to impart both emotional and practical information makes it a win-win for brands and consumers...

Juli Greenwood
Juli Greenwood 2 July 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more