2016 - Digital Doughnut

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Online Tracking: Your Data Is Being Packaged, Sold, Repackaged and ResoldDigital ads are becoming noticeably more targeted and this is due to the fact that consumer data has become big business. Online consumer data is disassembled, repackaged, sold and then re-sold again as inventory.

                Greta Paa-kerner
                18 March 2016
            
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4 Inspiring Product Pages You'll Want to CopyIt’s no surprise that great product pages yield great results. The more appealing and user-friendly you make your pages, the more people will feel enticed to click “Add to Cart” (or an applicable action button).

                Shelby Catalano
                18 March 2016
            
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Which Metric Should I Care More About: Traffic or Conversion?Analyzing data has become a major component of marketing strategy. Could you imagine performing marketing duties without analyzing metrics to make sure you are reaching your goals? Of course not. 

                Richard Fallah
                17 March 2016
            
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How To Build Your Own Brand At WorkYou have to carve out your personal brand at work to stay competitive and be the best you can be. Here are some thoughts about how to stand out at work for all the right reasons, and elevate the visibility and value...

                Jay Denhart-Lillard
                17 March 2016
            
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Your Marketing Email Has Only 3 Seconds to Capture a Reader’s Attention – 5 Tips on How to Make it CountIf you are an email marketer, you have only 3 seconds to capture the attention of your audience. That’s a really short window of time.

                Larisa Bedgood
                17 March 2016
            
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How Video Will Win the War Against TVVideo is largely in demand with publishers and advertisers alike. In fact, eMarketer has predicted an 84% increase in programmatic video ad spend this year. But recent trends and persisting challenges are threatening...

                Eli Mandelbaum
                17 March 2016
            
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4 Online Project Management Tools To Start WithIt is possible for an individual to carry out project management without having to use any software tools. However, the software tools make work a whole lot faster by providing extensive coverage for work-related...

                Sahul Hameed
                17 March 2016
            
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The Destructive Use of Periscope Concerns Us AllThe live streaming app Periscope helps you to run your own live online show. Anyone can get a glimpse into your life. As a user you can search for live broadcasts all over the world and see who is using the app right...

                Sofie Sandell
                17 March 2016
            
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How to engage developers to use your API.There are tens of thousands of API’s available. More to come. Most of the companies though, have troubles engaging developers to use them. So I have decided to share a few thoughts and  ideas on how you can do that...

                Bogomil Shopov
                17 March 2016
            
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7 Ways To Feed Your Sales Funnel With Smart Pop-upsCompetition for e-commerce sites is steadily increasing. As a result, online retailers need to use effective techniques to convert visitors into email subscribers and then into long term customers. While browsing the...

                Richard Fallah
                16 March 2016
            
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11 Dos & Don'ts for Your Video Content MarketingBy the end of this year, it’s expected that video will account for up to 60% of all mobile traffic, so it’s not surprising that you’ve started thinking about drafting video into your marketing strategy.

                Laura Stack
                16 March 2016
            
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Ad blocking - the elephant in the room?When you block ads the world becomes a much nicer place. The signal-to-noise ratio increases, your phones battery lasts longer, and you get warm and fuzzy feeling that somehow makes you feel safer.

                Jon Bains
                16 March 2016
            
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Selective Localisation: Knowing When and What to LocaliseLocalisation differs from translation in that localisation takes into account the idiosyncrasies of the culture within each market – adapting the product, service and message to suit local audiences.

                Yusuf Bhana
                16 March 2016
            
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Social Leadership: It's About Mindset Over MatterThere's so much talk about social leadership these days it's in danger of becoming a buzzword. Being a buzzword has its advantages of course, as it moves from the sidelines to the...

                Damian Corbet
                16 March 2016
            
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Top 30 Social Media FailsWe have all heard of the incredible, inspirational success stories, so let’s look at when social media goes bad (insert evil laugh here!).

                Stuart Marler
                16 March 2016
            
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Don’t Just Focus On Likes - Listen.A great content calendar and regular posting is one way of mastering a successful social media presence, but when it comes to excelling at it, companies have to actively listen.

                Charlotte Chipperfield
                16 March 2016
            
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How To Use Multiple Content Formats To Diversify Your TrafficWant to get in the New York Times? You probably shouldn’t send them an infographic. Approach them with unique, topical data, however, and you might have a way in. Looking to be featured on Buzzfeed? Lengthy lists are...

                Sujan Patel
                15 March 2016
            
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Is The Internet Making Us Narrow Minded?We don’t often think about how our use of the internet can affect the views that we hold. It may be the case that personalisation and social media are making us more narrow minded.

                Julia Deutsch
                15 March 2016
            
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SEO Doesn't Just Mean GoogleSearch engine optimisation doesn't just have to be about Google. Other search engines and channels, including Facebook, YouTube, location search and more recently the rise of voice search provide fantastic...

                Andy Brown
                15 March 2016
            
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Agency New Business Legends - Why some agencies win everything and some nothingGetting more new business, winning more pitches, being better at agency new business, are all topics never far from an agency’s boardroom agenda.

                Joe West
                15 March 2016
            
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How To Create A Wow! Experience For Retail Customers?In the era of customer experience, a new paradigm of solution design is evolving. The sheer number of technologies, products and platforms is overwhelming and businesses and service providers are at a loss to judge...

                Anitha Rajagopalan
                15 March 2016
            
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What Can FMCG Brands Do To Drive Purchase Via Mobile?It is clear that there is great potential for mobile to become a tremendously important engagement channel for FMCG. It is already influencing consumers’ purchase decisions – but needs to focus more on driving actual...

                Stuart Sankey
                14 March 2016
            
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How PPC And Inbound Marketing Can Work TogetherInbound marketing purists would argue that pay per click advertising has no place under the inbound marketing umbrella. They would say that as a paid advertising medium it is intrusive and unsolicited and offers...

                Michael Kaeflein
                14 March 2016
            
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New Websites & Startups: PPC vs. SEO 101Once your website goes on-air, things need to get moving. Before you even get into SEO, there’s something you should probably do first and that’s get traffic now. So how do you do it? 

                Guy Regev
                14 March 2016
            
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How To Select The Right Set Of Devices For Mobile Testing?Mobile phones have been a great revolution of mankind. Big static land phones have slowly got obsolete and mobile phones are now an indispensable part of our everyday life. 

                Sreekrishna N
                11 March 2016
            
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